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Simple Tracking icon
Actively maintained Tested with WP 7.1

Simple Tracking

Simple Tracking adds an admin interface where you can easily add your tracking and conversion pixels, such as Google Analytics, Meta Pixel, TikTok Pixel, and more.

Active installs200+100+ tier
Downloads · 30d344▲ 3.7× vs prev. 30d
Rating5/51 reviews
Health score76/100Good
All-time downloads16.5KSince Feb 2014
Support resolved—No recent threads
RequiresWP 6.7PHP 7.4+
Downloads · 7d54▼ -30.8% week over week
Our verdict

Solid choice

Simple Tracking is a solid plugin choice in 2026, with a few things worth checking first. It runs on 200+ sites, is rated 5/5 and was last updated 2 weeks ago, and scores 76/100 on our health check.

  • Actively developed — last update 2 weeks ago
  • Tested with the latest WordPress (7.1)
  • Small user base (200+ active installs)
  • Very few reviews so far

How does it stack up?

Side-by-side on installs, updates, ratings & support

Daily downloads

234669Jul 7Aug 20Oct 4
Yesterday3
Daily average (1y)4
Peak day93Sep 19, 2026
Last 12 months1.3K

Download spikes usually follow a new release — each site that auto-updates counts as a download.

Rankings

Where Simple Tracking stands today

WordPress.org search rankings

Live position in the plugin search, top 100
KeywordPositionCompeting pluginsCategory
analytics >100 7,625 Best analytics plugins →
google analytics >100 3,853 Best google analytics plugins →
Meta Pixel #31 774 Best Meta Pixel plugins →
social media >100 2,942 Best social media plugins →
tracking #46 9,846 Best tracking plugins →

Version adoption

Share of active sites per release.

  • 2.045.4%
  • 1.728.7%
  • 1.416.3%
  • 1.69.7%

Rating breakdown

★★★★★★★★★★ 5 from 1 reviews

  • 5★100.0%
  • 4★0.00%
  • 3★0.00%
  • 2★0.00%
  • 1★0.00%

About Simple Tracking

From the official readme · v2.0.2

Description

Simple Tracking adds an admin interface where you can easily add your tracking and conversion pixels, such as Google Analytics, Meta Pixel, TikTok Pixel, and more.

Additionally manage all your social media links, and display them on your site using shortcodes or template code.

Supported Tracking Services

  • Google Analytics (GA4)
  • Google Tag Manager
  • Meta Pixel (Facebook/Instagram)
  • LinkedIn Insight Tag
  • Pinterest Tag
  • TikTok Pixel
  • Twitter / X Pixel
  • Snapchat Pixel

Custom Code Injection

Add custom tracking scripts or code snippets to:

  • Header (wp_head) – Before closing tag
  • Body (wp_body_open) – Right after opening tag
  • Footer (wp_footer) – Before closing tag

Available Social Media Platforms

  • Facebook
  • Twitter / X
  • Instagram
  • Threads
  • Bluesky
  • WhatsApp
  • Pinterest
  • YouTube
  • TikTok
  • Yelp
  • Snapchat
  • Discord
  • WordPress.com
  • LinkedIn
  • Tumblr
  • Flickr
  • Custom Link 1
  • Custom Link 2

You can use the social media links as PHP code within your template files or as shortcodes within the editor and widgets.

Social Media Icons

Display beautiful SVG social media icons with customizable size, color, and style:

[social-icons] - Displays all configured social icons

[social-icons platforms="facebook,twitter,instagram"] - Display specific platforms

[social-icons size="32" color="#000000" hover="#0073aa" style="circle"] - Customize appearance

Available styles: default, circle, square, rounded

Change default icon settings in the Style tab.

Social Link Shortcode

Display a text link to a social media profile:

[social-link social_id="fburl" link_title="Follow us on Facebook"]

Template Usage

Use in your theme templates:

<?php
$options = get_option( 'chrs_theme_options' );
echo esc_url( $options['fburl'] );
?>

Support

Please submit your support requests through the WordPress forums for Simple Tracking.

For feature requests or suggestions, contact us at hello@chrsinteractive.com

Installation

  1. Upload the folder ‘simple-theme-options’ to the ‘/wp-content/plugins/’ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Navigate to ‘Simple Tracking’ in your dashboard menu
  4. Enter your tracking IDs and social media URLs
  5. Click ‘Save Changes’

Frequently asked questions

Where do I find my Google Analytics ID?

Your Google Analytics 4 measurement ID starts with “G-” followed by alphanumeric characters. Find it in Google Analytics under Admin > Data Streams > your stream > Measurement ID.

Where do I find my Meta Pixel ID?

In Meta Events Manager, select your pixel and find the 15-16 digit Pixel ID in the overview section.

Does Google Tag Manager require special theme support?

Yes, Google Tag Manager’s body code requires your theme to support the wp_body_open() hook. Most modern themes include this. If not, add right after the opening tag in your theme’s header.php.

Can I add custom tracking scripts?

Yes! Version 2.0 adds custom code fields for header, body, and footer. Note: Only users with the unfiltered_html capability can save JavaScript code.

Changelog

Patch release that fixes update installation issues some users experienced with 2.0.0.

2.0.2

  • Google Analytics (gtag.js) is now loaded through wp_enqueue_script / wp_add_inline_script instead of a raw script tag.
  • Lowered minimum PHP requirement to 7.4.
  • Requires WordPress 6.7 or later (readme now matches the plugin’s own version check).
  • Tested with WordPress 7.1.

2.0.1

  • Fix: Resolved update issue that caused incomplete file installation on some servers

2.0.0

  • New: [social-icons] shortcode with SVG icons for all platforms
  • New: Style tab with icon size, color, hover color, and style options
  • New: Custom code fields for wp_head, wp_body_open, and wp_footer
  • New: TikTok Pixel support
  • New: Twitter / X Pixel support
  • New: Snapchat Pixel support
  • New: Threads and Bluesky social media platforms
  • New: CodeMirror syntax highlighting for custom code fields
  • New: Settings link on plugins page for quick access
  • Update: Renamed Facebook Pixel to Meta Pixel
  • Update: Renamed Twitter to Twitter / X
  • Update: Updated all tracking pixel implementations to latest versions
  • Remove: Deprecated Google+ and MySpace social platforms
  • Security: Improved input sanitization and output escaping
  • Security: Added unfiltered_html capability check for custom code fields

1.7.5

  • Improve: Minor interface fixes

1.7.4

  • Tested: Compatible with WordPress 6.7.1

1.7.3

  • Tested: Compatible with WordPress 6.3.0

Full changelog on WordPress.org →

Screenshots

Tracking Codes tab - Add your pixel IDs for various tracking services
Tracking Codes tab - Add your pixel IDs for various tracking services
Social Media tab - Manage all your social profile URLs
Social Media tab - Manage all your social profile URLs
Style tab - Change social media icon appearance
Style tab - Change social media icon appearance

For developers

Is this your plugin? Show off the numbers.

Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.

Active installs badge Rating badge Health score badge

Best Simple Tracking alternatives

All analytics plugins →
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FAQ

Simple Tracking: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org · checked Oct 5, 2026

Is Simple Tracking free?

Yes. Simple Tracking is free to download and use from the official WordPress.org plugin directory.

Is Simple Tracking safe to use in 2026?

Simple Tracking is a solid plugin choice in 2026, with a few things worth checking first. It runs on 200+ sites, is rated 5/5 and was last updated 2 weeks ago, and scores 76/100 on our health check.

How many websites use Simple Tracking?

Simple Tracking is active on 200+ WordPress websites and has been downloaded 16,499 times since it launched in February 2014. It was downloaded 344 times in the last 30 days.

Does Simple Tracking work with WordPress 7.1?

Yes. The developer has tested Simple Tracking up to WordPress 7.1.2, the latest release. It requires WordPress 6.7 or newer.

What PHP version does Simple Tracking need?

Simple Tracking requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.

When was Simple Tracking last updated?

The latest version, 2.0.2, was released on September 18, 2026 (2 weeks ago).

Who makes Simple Tracking?

Simple Tracking is developed and maintained by CHRS Interactive.

What are the best alternatives to Simple Tracking?

The most popular alternatives to Simple Tracking are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (500K+ installs).

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