Head-to-head · October 2026
Site Kit by Google vs Simple Tracking
Site Kit by Google comes out ahead, winning 5 of 6 head-to-head checks against Simple Tracking.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
Simple Tracking
Simple Tracking adds an admin interface where you can easily add your tracking and conversion pixels, such as…
| Metric | Site Kit by Google | Simple Tracking |
|---|---|---|
| Active installs | 5M+ | 200+ |
| Downloads (30 days) | 6.1M | 344 |
| Download trend | +1.3% | +273.9% |
| Rating | 4.2/5 | 5/5 |
| Reviews | 1,011 | 1 |
| Health score | 91/100 | 76/100 |
| Last updated | 2 weeks ago | 2 weeks ago |
| Tested up to | WP 7.1.2 | WP 7.1.2 |
| Support resolved | 75% | — |
| Requires PHP | 7.4+ | 7.4+ |
| First released | Oct 2019 | Feb 2014 |
Daily downloads, last 90 days
Site Kit by GoogleSimple Tracking
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and reviews.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 2 weeks ago
- Tested with the latest WordPress (7.1)
- Responsive support — 75% of recent threads resolved
Choose Simple Tracking if…
You care most about download trend.
- Actively developed — last update 2 weeks ago
- Tested with the latest WordPress (7.1)
- Small user base (200+ active installs)
- Very few reviews so far
Both compete in: analytics
FAQ
Site Kit by Google vs Simple Tracking: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 5, 2026
Which is better, Site Kit by Google or Simple Tracking?
Site Kit by Google comes out ahead, winning 5 of 6 head-to-head checks against Simple Tracking. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose Simple Tracking if you care most about download trend.
Is Site Kit by Google more popular than Simple Tracking?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 200+ for Simple Tracking.
Can I use Site Kit by Google and Simple Tracking together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and Simple Tracking free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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