Palette Data Analyzer
Turn a Google Search Console export into a prioritised SEO action plan with formula-based analysis.
Use with caution
Palette Data Analyzer works, but test it on a staging site before relying on it in 2026. Was last updated 2 months ago, and scores 60/100 on our health check.
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Palette Data Analyzer stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | >100 |
| >100 | |
| reporting | >100 |
| Search Console | >100 |
| seo | >100 |
About Palette Data Analyzer
From the official readme · v4.20.4Description
Palette Data Analyzer reads your Google Search Console data and turns it into a report you can act on: which queries are growing, which pages sit just off page one, where your click-through rate is below what your own site normally achieves at that position, and which changes are large enough to be real rather than noise.
Every number is produced by a fixed formula, not by a language model. Run the same file twice and you get the same answer twice.
Two ways to get data in
Upload a file. Export from Search Console as .xlsx, .csv, or the .zip it hands you, and upload it. Any date range works. For the full analysis, enable the “Compare” tab in Search Console so each row carries the previous period too.
Connect the API with the separate Pro add-on. The free plugin does not require an API connection. If you install the separately distributed Palette Data Analyzer Pro add-on, you can connect your Google account and pull reports automatically.
What it measures
Growing and lost queries, page-two opportunities (positions 11-20), top-three opportunities (positions 4-10), abnormally low CTR, position drops that happen despite rising impressions, ranking volatility across several archived reports, big movers, position and CTR distribution by rank bucket, and an overall KPI panel – all feeding one prioritised action plan.
Two things set the analysis apart. Changes are tested against a Poisson noise band, so a query going from 10 clicks to 14 is reported as noise rather than 40% growth. And when your average position moves, the report separates real ranking movement from a shift in which queries earn impressions – the two look identical in a single average but call for completely different responses.
Related plugin
A direct Search Console API connection, single-page analysis and an optional AI summary layer are provided by Palette Data Analyzer Pro, a separately distributed add-on. This plugin is complete on its own and needs none of them.
External services
Google connectivity check (www.googleapis.com) – contacted only when an administrator presses the connection-test button on the settings screen. It sends nothing beyond the request itself, and reports whether this server can reach Google at all.
Google Privacy Policy
Google Search Status Dashboard (status.search.google.com) – an optional public JSON feed used to label reports with ranking updates. It is disabled by default and is contacted only after an administrator enables it on the upload screen. Your server contacts the service at most once every 12 hours; the plugin does not send report data, Google credentials, or your site URL. As with any web request, the service receives normal connection metadata such as your server IP address.
Google Privacy Policy
Chart.js 4.4.0 – charting library, MIT license.
File: assets/js/chart.umd.min.js
License: licenses/chartjs-MIT.txt
Source: https://github.com/chartjs/Chart.js
Vazirmatn font 33.0.3 (variable, weights 100-900) – SIL Open Font License 1.1.
File: assets/fonts/Vazirmatn-Variable.woff2 – full license: assets/fonts/LICENSE.txt
Source: https://github.com/rastikerdar/vazirmatn
Installation
- Upload the
palette-data-analyzerfolder towp-content/plugins/, or install the .zip from Plugins – Add New – Upload Plugin. - Activate the plugin.
- Open the Palette Data Analyzer menu and upload a Search Console export.
Your server needs the standard PHP zip and xml extensions, which are enabled on almost all WordPress hosts. No Composer packages are required – .xlsx files are parsed directly.
Frequently asked questions
Do I need a Google API connection?
No. The free plugin analyses uploaded files. Direct API connection is an optional capability of the separately distributed Palette Data Analyzer Pro add-on.
Which date range should I export?
Any range works, and the plugin scales its thresholds to match. A 28-day window is the best default because it is exactly four weeks, so each period contains the same number of Saturdays, Sundays and so on, and day-of-week seasonality cancels out of the comparison. A calendar-month comparison does not have that property.
Is my data sent anywhere?
Not unless you ask for it. File uploads are processed on your own server. The Google Search Status feed is contacted only after you explicitly enable it on the upload screen. The separately distributed Pro add-on contacts Google only after you start its connection flow, and contacts an AI service only after you configure a key and request a summary. See the External services section below.
Does the AI layer change the numbers?
No. In the separately distributed Pro add-on, it receives already-calculated figures and writes prose about them. Turning it off changes nothing about the analysis.
Why is a section of the report empty?
Some modules need history. Ranking volatility, for example, is measured as the standard deviation of a page’s position across at least three archived reports, because volatility cannot be defined from two data points. The section explains what it still needs.
Changelog
Older releases are listed in changelog.txt inside the plugin folder.
4.20.4
- Added the dedicated plugin page as the Plugin URI.
4.20.3
- Removed the redundant Plugin URI header so the plugin and author URIs are not identical.
4.20.2
- Clarified which capabilities belong to the free plugin and which require the separately distributed Pro add-on.
- Connection and relay tests now run only after an administrator explicitly clicks a nonce-protected test link; opening Settings never makes a network request.
- Removed Pro upgrade cards from the free plugin dashboard; the single contextual add-on notice remains on the Settings page.
4.20.1
- Google Search Status updates are now strictly opt-in. The upload screen explains the network request and the feed does not include the site URL in its User-Agent.
- Removed code that suppressed other plugins’ admin notices.
- Added the bundled Chart.js MIT license and moved the WordPress minimum version into the main plugin header.
4.20.0
- The Action Plan is now ordered by estimated impact inside each priority level, instead of by the order the modules happen to run in. Previously every item of one module came out in a block, so a report with ten page-two queries opened with ten near-identical lines while a single low-CTR page worth several times the traffic sat further down. Each action is now scored in one common unit – the clicks it would gain or recover, using your own site’s CTR curve for the target position – and ties are broken by title so the same file still produces the same report twice.
4.19.0
- A query or page that did not exist in the previous period no longer shows a position drop. With no earlier rank, its “position change” was computed as zero minus the current rank, so a brand-new query at position 15.3 was reported as having fallen 15.30 places. Those rows are now labelled “new”.
- The dashboard said “19 analysis modules” in both editions. It now states the real count for the edition you are running.
Screenshots
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
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FAQ
Palette Data Analyzer: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 26, 2026
Is Palette Data Analyzer free?
Yes. Palette Data Analyzer is free to download and use from the official WordPress.org plugin directory.
Is Palette Data Analyzer safe to use in 2026?
Palette Data Analyzer works, but test it on a staging site before relying on it in 2026. Was last updated 2 months ago, and scores 60/100 on our health check.
How many websites use Palette Data Analyzer?
Palette Data Analyzer is active on <10 WordPress websites and has been downloaded 181 times since it launched in August 2026. It was downloaded 79 times in the last 30 days.
Does Palette Data Analyzer work with WordPress 7.1?
Yes. The developer has tested Palette Data Analyzer up to WordPress 7.1.3, the latest release. It requires WordPress 5.8 or newer.
What PHP version does Palette Data Analyzer need?
Palette Data Analyzer requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Palette Data Analyzer last updated?
The latest version, 4.20.4, was released on August 29, 2026 (2 months ago).
Who makes Palette Data Analyzer?
Palette Data Analyzer is developed and maintained by PaletteAgency.
What are the best alternatives to Palette Data Analyzer?
The most popular alternatives to Palette Data Analyzer are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (500K+ installs).
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