Head-to-head · October 2026
GA Google Analytics vs Palette Data Analyzer
GA Google Analytics comes out ahead, winning 5 of 6 head-to-head checks against Palette Data Analyzer.
GA Google Analytics
✨ Connects Google Analytics to WordPress ✨ Easily add Google Analytics 4 to your web pages
Palette Data Analyzer
Palette Data Analyzer reads your Google Search Console data and turns it into a report you can act on: which…
| Metric | GA Google Analytics | Palette Data Analyzer |
|---|---|---|
| Active installs | 400K+ | <10 |
| Downloads (30 days) | 42K | 79 |
| Download trend | -25.3% | -30.1% |
| Rating | 4.9/5 | — |
| Reviews | 158 | 0 |
| Health score | 89/100 | 60/100 |
| Last updated | 3 months ago | 2 months ago |
| Tested up to | WP 7.1.3 | WP 7.1.3 |
| Support resolved | — | — |
| Requires PHP | 5.6.20+ | 7.4+ |
| First released | Nov 2012 | Aug 2026 |
Daily downloads, last 90 days
GA Google AnalyticsPalette Data Analyzer
Choose GA Google Analytics if…
You care most about active installs, downloads (30 days) and download trend.
- Proven at scale on 400K+ active sites
- Loved by users — 4.9/5 from 158 reviews
- Tested with the latest WordPress (7.1)
Choose Palette Data Analyzer if…
You care most about last updated.
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
FAQ
GA Google Analytics vs Palette Data Analyzer: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 26, 2026
Which is better, GA Google Analytics or Palette Data Analyzer?
GA Google Analytics comes out ahead, winning 5 of 6 head-to-head checks against Palette Data Analyzer. Choose GA Google Analytics if you care most about active installs, downloads (30 days) and download trend. Choose Palette Data Analyzer if you care most about last updated.
Is GA Google Analytics more popular than Palette Data Analyzer?
GA Google Analytics is the more popular of the two with 400K+ active installs, compared with <10 for Palette Data Analyzer.
Can I use GA Google Analytics and Palette Data Analyzer together?
Both plugins cover analytics and google, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are GA Google Analytics and Palette Data Analyzer free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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