Head-to-head · October 2026
Site Kit by Google vs Palette Data Analyzer
Site Kit by Google comes out ahead, winning 6 of 6 head-to-head checks against Palette Data Analyzer.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
Palette Data Analyzer
Palette Data Analyzer reads your Google Search Console data and turns it into a report you can act on: which…
| Metric | Site Kit by Google | Palette Data Analyzer |
|---|---|---|
| Active installs | 5M+ | <10 |
| Downloads (30 days) | 5.8M | 79 |
| Download trend | -7% | -30.1% |
| Rating | 4.2/5 | — |
| Reviews | 1,012 | 0 |
| Health score | 90/100 | 60/100 |
| Last updated | 6 days ago | 2 months ago |
| Tested up to | WP 7.1.3 | WP 7.1.3 |
| Support resolved | 70% | — |
| Requires PHP | 7.4+ | 7.4+ |
| First released | Oct 2019 | Aug 2026 |
Daily downloads, last 90 days
Site Kit by GooglePalette Data Analyzer
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and download trend.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 6 days ago
- Tested with the latest WordPress (7.1)
Choose Palette Data Analyzer if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
Both compete in: analytics google Search Console
FAQ
Site Kit by Google vs Palette Data Analyzer: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 26, 2026
Which is better, Site Kit by Google or Palette Data Analyzer?
Site Kit by Google comes out ahead, winning 6 of 6 head-to-head checks against Palette Data Analyzer. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and download trend.
Is Site Kit by Google more popular than Palette Data Analyzer?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with <10 for Palette Data Analyzer.
Can I use Site Kit by Google and Palette Data Analyzer together?
Both plugins cover analytics, google and Search Console, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and Palette Data Analyzer free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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