Universal Analytics
With Google’s Universal Analytics officialy out of beta, there is no better time to start using Universal Analytics. This plugin provides a simple method for you to add the analytics snippet to your website. All you…
Consider an alternative
Universal Analytics shows warning signs in 2026 — compare the alternatives below before installing. It runs on 50+ sites, is rated 3/5 and was last updated 11 years ago, and scores 26/100 on our health check.
- Small user base (50+ active installs)
- Very few reviews so far
- No update in 10 years
- Only tested up to WordPress 4.4 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Universal Analytics stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | >100 |
| >100 | |
| javascript | >100 |
| tracking | >100 |
| universal | >100 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 3 from 2 reviews
About Universal Analytics
From the official readme · v1.3.2Description
With Google’s Universal Analytics officialy out of beta, there is no better time to start using Universal Analytics. This plugin provides a simple method for you to add the analytics snippet to your website. All you need to do is paste your Tracking ID into the field and press save.
There are a few advanced options as well.
- Determine if you wan the snippet in the head or footer
- Track events such as downloads, mailto, & outbound links
- Enable Display Advertising (Remarketing & Demographics)
- Anonymize IP addresses
- Disable tracking for administrators
- …and more to come.
If you don’t already have your Tracking ID or for more information about Universal Analytics visit: Google Analytics
We would like to give special credit to Audrius Dobilinskas. Our plugin is based on his version of Google Universal Analytics which provides several more advanced features as well as being able to use the “Classic” version of Google Analytics as well as being able to add your own custom snippets.
Our version of Universal Analytics has been modified and trimmed down to meet our specific needs and supports integration with Launch Check. If you’re not familiar with it, Launch Check ensures you have made your site visible to search engines, changed the default description and added Google Analytics before launch.
Installation
- Upload
wp-universal-analyticsdirectory to the/wp-content/plugins/directory or use plugin search – Admin > Plugins > Add new > Search for ‘Universal Analytics’. - Activate the plugin through the ‘Plugins’ menu in WordPress
- Paste tracking code from Google Analytics to the settings (Settings > Google Analytics)
Changelog
Fixes UA codes not saving.
1.3.2
- Fixes UA codes not saving.
1.3.1
- SECURITY: Fixed potential XSS vulnerability.
- SECURITY: Removes external jQuery dependency.
1.3.0
- Added fancy new icon for WordPress 4.0
1.2.0
- Added alert to walk you through setup
- Added alert to let you know if the plugin is turned ‘Off’
1.0.1
- Fixed bug with plugin folder that didn’t allow plugin to load.
1.0.0
- Initial release.
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best Universal Analytics alternatives
All analytics plugins →
FAQ
Universal Analytics: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 12, 2026
Is Universal Analytics free?
Yes. Universal Analytics is free to download and use from the official WordPress.org plugin directory.
Is Universal Analytics safe to use in 2026?
Universal Analytics shows warning signs in 2026 — compare the alternatives below before installing. It runs on 50+ sites, is rated 3/5 and was last updated 11 years ago, and scores 26/100 on our health check.
How many websites use Universal Analytics?
Universal Analytics is active on 50+ WordPress websites and has been downloaded 5,443 times since it launched in May 2014. It was downloaded 86 times in the last 30 days.
Does Universal Analytics work with WordPress 7.1?
Universal Analytics is officially tested up to WordPress 4.4.34, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
When was Universal Analytics last updated?
The latest version, 1.3.2, was released on February 8, 2016 (11 years ago).
Who makes Universal Analytics?
Universal Analytics is developed and maintained by Cullen Whitmore.
What are the best alternatives to Universal Analytics?
The most popular alternatives to Universal Analytics are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (500K+ installs).
Powered by PageForge
Want thousands of pages that rank like these? Build them in an afternoon.
This directory runs on the same engine as PageForge. Turn any spreadsheet, CSV or API into thousands of fast, SEO-ready WordPress pages — with schema, internal links and AI-written copy baked in.
- CSV, Google Sheets & API data sources
- AI content, schema & internal links per page
- Works with Elementor, Gutenberg, Yoast & Rank Math
- Free on WordPress.org — no credit card
