Head-to-head · October 2026
Site Kit by Google vs Universal Analytics
Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against Universal Analytics.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
Universal Analytics
With Google’s Universal Analytics officialy out of beta, there is no better time to start using Universal…
| Metric | Site Kit by Google | Universal Analytics |
|---|---|---|
| Active installs | 5M+ | 50+ |
| Downloads (30 days) | 6.2M | 82 |
| Download trend | +7.3% | +34.4% |
| Rating | 4.2/5 | 3/5 |
| Reviews | 1,012 | 2 |
| Health score | 92/100 | 26/100 |
| Last updated | 1 week ago | 11 years ago |
| Tested up to | WP 7.1.3 | WP 4.4.34 |
| Support resolved | 78% | — |
| Requires PHP | 7.4+ | Any |
| First released | Oct 2019 | May 2014 |
Daily downloads, last 90 days
Site Kit by GoogleUniversal Analytics
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and reviews.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 1 week ago
- Tested with the latest WordPress (7.1)
- Responsive support — 78% of recent threads resolved
Choose Universal Analytics if…
You care most about download trend.
- Small user base (50+ active installs)
- Very few reviews so far
- No update in 10 years
- Only tested up to WordPress 4.4 (latest is 7.1)
FAQ
Site Kit by Google vs Universal Analytics: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 13, 2026
Which is better, Site Kit by Google or Universal Analytics?
Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against Universal Analytics. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose Universal Analytics if you care most about download trend.
Is Site Kit by Google more popular than Universal Analytics?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 50+ for Universal Analytics.
Can I use Site Kit by Google and Universal Analytics together?
Both plugins cover analytics and google, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and Universal Analytics free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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