Simple Web Marketing Attribution
A simple plugin to capture and store web marketing attribution tags with most forms.
Solid choice
Simple Web Marketing Attribution is a solid plugin choice in 2026, with a few things worth checking first. Was last updated 3 weeks ago, and scores 64/100 on our health check.
- Actively developed — last update 3 weeks ago
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Simple Web Marketing Attrib… stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| attribution | >100 |
| marketing | >100 |
| referrer | >100 |
| tracking | >100 |
| UTM | >100 |
About Simple Web Marketing Attribution
From the official readme · v2.0.2Description
The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not.
The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated.
The plugin is tested and works with:
- HubSpot
- Salesforce (Web-to-Lead)
- Contact Form 7
- WPForms
- Ninja Forms
- Gravity Forms
The plugin includes:
- A lightweight JavaScript file to capture url attribution data from the browser.
- An admin dashboard to view instructions for using the plugin.
- A UTM tag generator and logging tool.
- A HubSpot proxy to forward attribution data to your HubSpot account.
- Resilient AJAX form integration for modern, single-page submission tracking.
External services
This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time.
Simple Web Marketing Cloud (opt-in)
- Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com)
- Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site.
- Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance.
- Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp.
- When data is sent: Only when cloud sync is enabled in Settings and only on conversion events.
- Terms & Privacy: Terms of Service — Privacy Policy
HubSpot Forms API (opt-in, existing feature)
- Service: HubSpot Forms API (provided by HubSpot, Inc.)
- Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.
- Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).
- Terms & Privacy: This service is subject to HubSpot’s Terms of Service and Privacy Policy.
Frequently asked questions
How does the plugin work?
The plugin uses a small JavaScript file to capture UTM parameters from the URL and the referrer from the browser. It intelligently maps known search engines to “organic” and webmail providers to “email” to provide clearer attribution out of the box. This data is then stored in the website visitors browser’s local storage and copied into any form they submit that contains hidden text input fields. The hidden fields must have either a name, ID, or class attribute with a value matching the UTM parameter you want to capture.
Where can I see the attribution data?
The attribution data is captured with the form submission without the website visitor having to fill it into the form. Keeping this ad source data with the user record makes it visible anywhere you copy or export the user record, helping you identify the online marketing source of your customers.
Changelog
Compliance fixes and security improvements.
2.0.2
- WordPress 7.1 Compatibility: Verified compatible with WordPress 7.1 “Mary Lou” — no code changes required.
1.2.3
- Admin UI Polish: Refined page titles and helper text across Link Builder and Link Library for better clarity.
- Navigation Fix: Resolved issue where admin submenus were not correctly highlighted in the WordPress sidebar.
- Salesforce Optimization: Salesforce Web-to-Lead capture is now enabled by default for all users, streamlining the setup process.
- Accessibility Improvements: Increased global font sizes and improved layout contrast for better readability.
1.2.2
- Gravity Forms Compatibility: Full support for Gravity Forms, including both AJAX and standard postback submission modes.
- Proactive Attribution Capture: Added intelligent detection for form confirmations on page load to ensure 100% conversion tracking accuracy.
- Improved Form Detection: Enhanced script logic to automatically identify and populate Gravity Forms fields without custom configuration.
1.2.1
- Webmail Attribution: Added automatic detection for Gmail, Outlook, Yahoo, and other major webmail providers, categorizing this traffic as “email” even without UTMs.
- Improved Documentation: Added detailed “Attribution Logic” guides to explain how the plugin prioritizes sources and handles direct traffic from mail apps.
1.2.0
- Salesforce Web-to-Lead Integration: Added seamless support for Salesforce Web-to-Lead forms with zero-code mapping.
- Smart Proximity Mapping: Intelligent script automatically identifies and populates CRM fields based on preceding text labels.
- Modular CRM Features: New settings toggle to enable/disable Salesforce-specific optimizations and documentation.
- Dashboard Enhancements: Improved Integrations dashboard with a refined “Getting Started” default view and interactive setup guides.
- Code Quality: Full compliance with WordPress Coding Standards (WPCS) and optimized capture script performance.
1.1.1
- Resilient AJAX Form Integration: Added universal AJAX (Fetch/XHR) interceptor and specific hooks for Contact Form 7, Ninja Forms, and WPForms to ensure 100% attribution capture on modern sites.
- Enhanced Privacy Controls: Refactored privacy settings into user-friendly “Respect marketing cookie consent” and “Respect GPC” toggles with clearer compliance terminology.
- Debug Mode: New toggle to enable/disable detailed console logging for easier troubleshooting.
- Reliability Improvements: Ensured settings are passed as actual booleans to the frontend to prevent race conditions or type mismatches.
Screenshots
For developers
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FAQ
Simple Web Marketing Attribution: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 1, 2026
Is Simple Web Marketing Attribution free?
Yes. Simple Web Marketing Attribution is free to download and use from the official WordPress.org plugin directory.
Is Simple Web Marketing Attribution safe to use in 2026?
Simple Web Marketing Attribution is a solid plugin choice in 2026, with a few things worth checking first. Was last updated 3 weeks ago, and scores 64/100 on our health check.
How many websites use Simple Web Marketing Attribution?
Simple Web Marketing Attribution is active on <10 WordPress websites and has been downloaded 783 times since it launched in January 2026. It was downloaded 134 times in the last 30 days.
Does Simple Web Marketing Attribution work with WordPress 7.1?
Yes. The developer has tested Simple Web Marketing Attribution up to WordPress 7.1.2, the latest release. It requires WordPress 4.7 or newer.
What PHP version does Simple Web Marketing Attribution need?
Simple Web Marketing Attribution requires PHP 7.0 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Simple Web Marketing Attribution last updated?
The latest version, 2.0.2, was released on September 7, 2026 (3 weeks ago).
Who makes Simple Web Marketing Attribution?
Simple Web Marketing Attribution is developed and maintained by Simple Web Marketing.
What are the best alternatives to Simple Web Marketing Attribution?
The most popular alternatives to Simple Web Marketing Attribution are Easy UTM tracking with cont… (2K+ installs), Molongui Post Contributors:… (400+ installs) and Opinly (300+ installs).
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