Sense Forms

Sense Forms is a WordPress form builder with built-in analytics. Capture traffic source, UTM parameters, device, and visitor journey data with every form submission.

One plugin instead of four. Sense Forms does the work of a form builder, a UTM/attribution add-on, a spam-protection plugin, and an SMTP plugin — self-contained by default, with nothing routed through a third-party service unless you turn it on.

Every time someone submits a form, Sense Forms automatically captures:

• Traffic Source — organic search, paid search, social, referral, direct, or email
• UTM Parameters — source, medium, campaign, term, and content
• Device Information — desktop, tablet, or mobile, plus browser and OS
• Time to Submit — how long they spent filling out the form
• Form Abandonment — who started filling out your form but did not finish

Features

• Drag and Drop Form Builder — create beautiful forms without code
• 19 Field Types — including name (first/last), address, dropdown, radio buttons, checkboxes, date and time pickers, file upload, custom HTML, and a GDPR consent field
• Built-in Visitor Tracking — automatic, no extra plugins needed
• Lead Attribution — know exactly which channel brought each lead
• UTM Parameter Capture — persistent across pages and sessions
• Form Abandonment Tracking — see who started but did not finish
• Email Notifications — customizable with merge tags, from name/email, and reply-to
• Built-in SMTP — route email through your own SMTP server for reliable delivery, with a one-click test
• Confirmation Emails — automatic thank-you emails sent to submitters
• Layered Spam Protection — honeypot, time trap, per-IP rate limiting, duplicate guard, word blocklist, plus optional Akismet and Google reCAPTCHA v3
• AJAX Submissions — smooth, no-page-reload experience
• Responsive Design — forms look great on every device
• Conditional Logic — show or hide fields based on what the visitor enters, included free
• Field Validation — length limits, numeric ranges, regex patterns, input masks and character counters
• Full Style Control — live-preview colours for labels, inputs, borders, backgrounds and buttons, plus size and spacing presets, button alignment, and form padding and shadow
• Button Styles — filled, outlined, gradient, and minimal button variants
• Floating Labels — optional animated floating label style
• Analytics Dashboard — submission charts, traffic sources, device breakdown
• Entry Management — view, search, filter, star submissions
• Shortcode Embedding — use [senseform id=”1″] anywhere
• Gutenberg Block — native block editor support with form picker and live preview
• Elementor Widget — dedicated widget in the Elementor panel
• Beaver Builder Compatible — embed forms via shortcode in any HTML module
• CSV Export — export all entries with one click
• Bulk Entry Actions — select multiple entries to delete, mark read, or mark unread
• Form Duplication — duplicate any form with one click
• Privacy Tools — GDPR consent field, IP anonymisation, configurable data retention, Do Not Track support, cookie-free mode, and integration with WordPress data export and erasure requests
• Accessibility-Minded — ARIA labels, proper label associations, and screen-reader-only text throughout

Lite vs Pro

Everything described above is in the free plugin — unlimited forms and submissions, all 19 field types, conditional logic, visitor tracking and the analytics dashboard, every spam-protection layer, notification and confirmation emails with SMTP, privacy tools, CSV export, bulk actions, and every integration. No form limits, no submission limits, nothing held back.

Sense Forms Pro is planned as a separate add-on for multi-step forms, multi-site agency sync, advanced export filters and priority support. None of the functionality above depends on it.

External Services

Sense Forms works fully self-contained by default. No data is sent anywhere unless you switch on one of the optional services below, each of which requires you to enter your own credentials.

Google reCAPTCHA v3 (optional, off by default)

If you select reCAPTCHA as your CAPTCHA provider, enter your own keys, and enable the CAPTCHA on a form:

• The reCAPTCHA script is loaded from google.com on pages containing that form.
• On each submission, the visitor’s reCAPTCHA token and IP address are sent to https://www.google.com/recaptcha/api/siteverify to score the submission.
• This happens only on submissions of forms where you enabled the CAPTCHA.

Google’s terms and privacy policy apply: Terms | Privacy Policy

Akismet (optional, off by default, requires the separate Akismet plugin)

If the Akismet plugin is installed and configured with an API key, and you leave the Akismet spam layer enabled in Sense Forms settings:

• Submission content, the submitter’s name and email where present, their IP address, user agent and referring URL are sent to Akismet’s service to be classified as spam or not spam.
• The request is made by the Akismet plugin itself using your own Akismet account.
• If Akismet is not installed or has no key, this layer stays inactive and nothing is sent.

Automattic’s terms and privacy policy apply: Terms of Service | Privacy Policy

If you use none of the above, Sense Forms makes no external requests at all.