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TrueROAS AI Ad Attribution icon
Maintained Tested up to 6.9.9 #6 in attribution

TrueROAS AI Ad Attribution

Integrate TrueROAS into your WooCommerce store in 1 click.

Active installs200+100+ tier
Downloads · 30d105▲ +7.1% vs prev. 30d
Rating5/53 reviews
Health score48/100Fair
All-time downloads6.6KSince Jan 2023
Support resolved—No recent threads
RequiresWP 2.0PHP 7.0+
Downloads · 7d21▲ +10.5% week over week
Our verdict

Use with caution

TrueROAS AI Ad Attribution works, but test it on a staging site before relying on it in 2026. It runs on 200+ sites, is rated 5/5 and was last updated 6 months ago, and scores 48/100 on our health check.

  • Small user base (200+ active installs)
  • Very few reviews so far
  • Only tested up to WordPress 6.9 (latest is 7.1)

How does it stack up?

Side-by-side on installs, updates, ratings & support

Daily downloads

3710Jul 1Aug 14Sep 28
Yesterday2
Daily average (1y)6
Peak day67Oct 28, 2025
Last 12 months2K

Download spikes usually follow a new release — each site that auto-updates counts as a download.

Rankings

Where TrueROAS AI Ad Attribution stands today

WordPress.org search rankings

Live position in the plugin search, top 100
KeywordPositionCompeting pluginsCategory
attribution #6 1,402 Best attribution plugins →
facebook >100 4,436 Best facebook plugins →
google >100 10,000 Best google plugins →
Tiktok #88 544 Best Tiktok plugins →

Version adoption

Share of active sites per release.

  • 4.178.4%
  • 3.511.6%
  • 3.210.1%

Rating breakdown

★★★★★★★★★★ 5 from 3 reviews

  • 5★100.0%
  • 4★0.00%
  • 3★0.00%
  • 2★0.00%
  • 1★0.00%

About TrueROAS AI Ad Attribution

From the official readme · v4.1

Description

TrueROAS tracks your store orders and attributes results to the correct Meta/Google/TikTok ad.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Faster data updates enable you to test faster and scaling more predictably with the Promethean attribution model. All done using the new way to track ethically in a GDPR-friendly fashion. Save time by adding your product costs, and automatically, converting all different currencies into one, making it easier to see the whole picture.

-Ad Tracking

-Cost Tracking

-Creative Breakdown

-Product Analysis

-Conversion Paths

This app will allow TrueROAS get get orders and track the pageviews of your site, so that every order can be tracked down, so that you know exactly where your customers found you.

Why TrueROAS

Features

  1. Attribute 100% Orders
  2. Instant Data Updates
  3. Tracking Made for WooCommerce

Benefits

  • Stop wasting ad spend
  • Reduce testing ad spend by 63%
  • Trust your conversions

Data Management
* https://www.trueroas.com relies on order data to be able to track down which customer came from what source. This means that both customer and order details are stored. TrueROAS complies with GDPR, EU & NA privacy laws by encrypting and tokenizing all PII. To read more, check us out at trueroas.com or read up on our privacy policy here: https://trueroas.com/privacy-policy.

Frequently asked questions

How do I open the app?

Go to https://app.trueroas.com.

Changelog

Upgrade required to maintain plugin working.

4.1

Fix Meta Pixel catalog match rate for variable products. All pixel events (AddToCart, InitiateCheckout, AddPaymentInfo) now send the parent product ID instead of the variation ID, ensuring proper matching with product catalog feeds and enabling Dynamic Ads to work correctly.

4.0

Migrate all endpoints from trueroas.io to trueroas.com. Fix fbc/fbp cookie reading to fall back to TrueROAS-stored cookies when Facebook native cookies are unavailable. Add broader AddToCart button detection for non-standard WooCommerce themes. Improve Meta Conversions API event match quality.

3.9

Add Facebook click ID (fbc) and browser ID (fbp) tracking for improved ad attribution. Capture fbclid from landing URLs, persist tracking data across sessions via cookies and WC session, send fbc/fbp/fbclid headers with order webhooks, store tracking data on order meta as backup.

3.8

Fix excessive API calls during checkout. Replace woocommerce_update_order hook (fired ~10x per order) with woocommerce_order_status_changed (fires only on actual status transitions). Add deduplication guards to prevent duplicate order and customer API calls. Cap customer order history query to 100 records.

1.0

first commit

1.1

Webhook fixes#1

Full changelog on WordPress.org →

For developers

Is this your plugin? Show off the numbers.

Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.

Active installs badge Rating badge Health score badge

Best TrueROAS AI Ad Attribution alternatives

All attribution plugins →
Alternatives
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2 Molongui Post Contributors: Multi-Role Contributor Attribution Molongui Post Contributors: Multi-Role Contributor Attribut… Easily add reviewers, fact-checkers, illustrators, and any other attribution to your… by Molongui 500+ ★★★★★★★★★★ 5 (2) 10 months ago 49
3 Sense Forms Sense Forms Drag-and-drop WordPress form builder that shows the source, campaign & device behind every… by Paramount Tech Network 300+ ★★★★★★★★★★ 4.9 (10) 1 month ago 81
4 Opinly Opinly Visitor analytics and revenue attribution for Opinly. Connect with one key. No tracking… by opinlyai 300+ ★★★★★★★★★★ No reviews 3 months ago 60
5 ThoughtMetric for WooCommerce ThoughtMetric for WooCommerce ThoughtMetric is a marketing attribution solution for e-commerce stores. by msignorella 200+ ★★★★★★★★★★ No reviews 4 weeks ago 69
7 PressForward PressForward PressForward provides an integrated workflow for curating content aggregated from the web. by PressForward 100+ ★★★★★★★★★★ 4.6 (11) 1 week ago 78
8 Simple Attribution Simple Attribution A simple plugin to allow bloggers to add attribution to sourced posts. by DigitalME 30+ ★★★★★★★★★★ 4 (4) 8 months ago 43
9 Async Image Credits – Lightweight automatic image credits Async Image Credits – Lightweight automatic image credits Add visible credits to media images using JavaScript and configurable templates. Works… by Matteo Enna 20+ ★★★★★★★★★★ No reviews 2 weeks ago 67
10 CQI Referrer Attribution CQI Referrer Attribution Know where every visitor came from, including ChatGPT, Gemini, and Perplexity. No… by hdfraser 20+ ★★★★★★★★★★ No reviews 3 months ago 58
11 Image Credit Companion Image Credit Companion Track and display image attribution. Add author, source, and license info to images with… by Desk9 Design 20+ ★★★★★★★★★★ No reviews 2 months ago 58

FAQ

TrueROAS AI Ad Attribution: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org · checked Sep 29, 2026

Is TrueROAS AI Ad Attribution free?

Yes. TrueROAS AI Ad Attribution is free to download and use from the official WordPress.org plugin directory.

Is TrueROAS AI Ad Attribution safe to use in 2026?

TrueROAS AI Ad Attribution works, but test it on a staging site before relying on it in 2026. It runs on 200+ sites, is rated 5/5 and was last updated 6 months ago, and scores 48/100 on our health check.

How many websites use TrueROAS AI Ad Attribution?

TrueROAS AI Ad Attribution is active on 200+ WordPress websites and has been downloaded 6,561 times since it launched in January 2023. It was downloaded 105 times in the last 30 days.

Does TrueROAS AI Ad Attribution work with WordPress 7.1?

TrueROAS AI Ad Attribution is officially tested up to WordPress 6.9.9, while the latest release is 7.1.2. It may still work, but try it on a staging site first.

What PHP version does TrueROAS AI Ad Attribution need?

TrueROAS AI Ad Attribution requires PHP 7.0 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.

When was TrueROAS AI Ad Attribution last updated?

The latest version, 4.1, was released on March 25, 2026 (6 months ago).

Who makes TrueROAS AI Ad Attribution?

TrueROAS AI Ad Attribution is developed and maintained by trueroas.

What are the best alternatives to TrueROAS AI Ad Attribution?

The most popular alternatives to TrueROAS AI Ad Attribution are Easy UTM tracking with cont… (2K+ installs), Molongui Post Contributors:… (500+ installs) and Sense Forms (300+ installs).

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