Analytics for WordPress — by Segment
Analytics for WordPress lets you integrate more than 100 analytics and marketing tools with the flick of a switch.
Consider an alternative
Analytics for WordPress shows warning signs in 2026 — compare the alternatives below before installing. It runs on 300+ sites, is rated 4.3/5 and was last updated 11 years ago, and scores 35/100 on our health check.
- Small user base (300+ active installs)
- No update in 10 years
- Only tested up to WordPress 4.0 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Analytics for WordPress stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | >100 |
| google analytics | >100 |
| kissmetrics | #8 |
| Segment.io | #1 |
| web analytics | >100 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 4.3 from 6 reviews
About Analytics for WordPress — by Segment
From the official readme · v1.0.13Description
Analytics for WordPress is the easiest way to integrate analytics and marketing tools into your WordPress site.
Instead of installing each tool individually, just install Segment’s WordPress plugin and use Segment to integrate third-party analytics and marketing tools. Once you’re setup, you can swap and add new analytics services with the flick of a switch!
Here’s how it works:
* Install the Segment plugin
* Segment will automatically start tracking how people are using your site – what pages they view and the information they provide to you, like their emails
* Go to the Segment control panel, and toggle on any tool you want to try like Google Analytics, KISSmetrics and Facebook Audiences
* Segment will send this data along to each tool
* The service is fully integrated into your site–zero code required!
You can use Segment to try out more than a hundred vendors in a number of categories. Here are just a few of our most popular integrations:
* Advertising – AdRoll, Google Adwords, Facebook Audiences, Twitter Ads, Quantcast, AppNexus
* Analytics – Google Analytics, KISSmetrics, Mixpanel, Amplitude, Chartbeat, Go Squared
* CRM – Salesforce, Zendesk, Gainsight, Frontleaf
* Email – Customer.io, Outbound, Vero, Marketo, MailChimp, Hubspot
* Optimization – Optimizely, CrazyEgg, Visual Website Optimizer
Get started with Analytics for WordPress today!
Installation
- Go to the Plugins > Add New page in your WordPress admin.
- Search for “Segment” and install Analytics for WordPress — by Segment.io.
- Click Activate Plugin.
- Go to Settings > Analytics and enter your Segment API key. (If you haven’t signed up for Segment yet, now’s the time!)
That’s it! You can now turn on any analytics service with the flick of a switch in the Segment control panel.
Changelog
1.0.6
- Bump snippet to version 3.0.0
- Fix for category retrieval bug
1.0.5
- Add context information to page calls.
1.0.4
- Fixed identify() method to only be called for logged-in users and commenters.
1.0.3
- Fixed deployment logic
1.0.2
- Fixed deployment logic
1.0.1
- Fixed fatal error when tracking WooCommerce products.
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best Analytics for WordPress alternatives
All analytics plugins →
FAQ
Analytics for WordPress — by Segment: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 9, 2026
Is Analytics for WordPress free?
Yes. Analytics for WordPress is free to download and use from the official WordPress.org plugin directory.
Is Analytics for WordPress safe to use in 2026?
Analytics for WordPress shows warning signs in 2026 — compare the alternatives below before installing. It runs on 300+ sites, is rated 4.3/5 and was last updated 11 years ago, and scores 35/100 on our health check.
How many websites use Analytics for WordPress?
Analytics for WordPress is active on 300+ WordPress websites and has been downloaded 47,011 times since it launched in February 2013. It was downloaded 106 times in the last 30 days.
Does Analytics for WordPress work with WordPress 7.1?
Analytics for WordPress is officially tested up to WordPress 4.0.38, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
When was Analytics for WordPress last updated?
The latest version, 1.0.13, was released on February 22, 2016 (11 years ago).
Who makes Analytics for WordPress?
Analytics for WordPress is developed and maintained by Segment.
What are the best alternatives to Analytics for WordPress?
The most popular alternatives to Analytics for WordPress are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (500K+ installs).
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