Head-to-head · October 2026
Site Kit by Google vs Analytics for WordPress
Site Kit by Google comes out ahead, winning 6 of 8 head-to-head checks against Analytics for WordPress.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
Analytics for WordPress — by Segment
Analytics for WordPress is the easiest way to integrate analytics and marketing tools into your WordPress…
| Metric | Site Kit by Google | Analytics for WordPress |
|---|---|---|
| Active installs | 5M+ | 300+ |
| Downloads (30 days) | 6.3M | 106 |
| Download trend | -19.4% | +16.5% |
| Rating | 4.2/5 | 4.3/5 |
| Reviews | 1,012 | 6 |
| Health score | 92/100 | 35/100 |
| Last updated | 4 days ago | 11 years ago |
| Tested up to | WP 7.1.3 | WP 4.0.38 |
| Support resolved | 80% | — |
| Requires PHP | 7.4+ | Any |
| First released | Oct 2019 | Feb 2013 |
Daily downloads, last 90 days
Site Kit by GoogleAnalytics for WordPress
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and reviews.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 4 days ago
- Tested with the latest WordPress (7.1)
- Responsive support — 80% of recent threads resolved
Choose Analytics for WordPress if…
You care most about download trend and rating.
- Small user base (300+ active installs)
- No update in 10 years
- Only tested up to WordPress 4.0 (latest is 7.1)
Both compete in: analytics
FAQ
Site Kit by Google vs Analytics for WordPress: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 9, 2026
Which is better, Site Kit by Google or Analytics for WordPress?
Site Kit by Google comes out ahead, winning 6 of 8 head-to-head checks against Analytics for WordPress. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose Analytics for WordPress if you care most about download trend and rating.
Is Site Kit by Google more popular than Analytics for WordPress?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 300+ for Analytics for WordPress.
Can I use Site Kit by Google and Analytics for WordPress together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and Analytics for WordPress free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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