CausalFunnel – Conversion Rate Optimization Tool (Heatmap, User Journey, A/B Testing)
AI-powered conversion rate optimization with heatmaps, user journey analytics, and A/B testing — no cookies required.
Use with caution
CausalFunnel works, but test it on a staging site before relying on it in 2026. It runs on 10+ sites, is rated 5/5 and was last updated 6 months ago, and scores 45/100 on our health check.
- Small user base (10+ active installs)
- Very few reviews so far
- Only tested up to WordPress 6.9 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where CausalFunnel stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| a b testing | #60 |
| conversion optimization | #84 |
| data science | #12 |
| heatmap | #34 |
| user journey | #11 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 5 from 2 reviews
About CausalFunnel
From the official readme · v2.2.0Description
CausalFunnel – The AI-driven platform for eCommerce.
CausalFunnel is an AI-powered plugin for eCommerce brands focused on boosting conversion rate optimization, revealing customer journey maps, running A/B tests, and maximizing revenue growth without using cookies.
Key Features
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A/B Testing & Split Testing
- Create and manage A/B tests for buttons, images, headings, and other UI elements.
- Monitor test performance in real-time with traffic splits and conversion tracking.
- Pause, resume, or stop tests as needed with intuitive controls.
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Customer Journey Mapping with AI
- Visualize your complete customer journey map and identify drop-offs with our DeepID-powered AiFunnel.
- Understand user behavior, map the journey, and remove friction points to boost sales.
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Persona Predictors with Intent Mapping
- Target the right audience with precision. Combine personas with ad spend and campaign UTM parameters to drive qualified traffic and increase conversion.
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Cookie-less DeepID Technology
- Track Return on Ad Spend (ROAS) accurately—no cookies required. Solve issues with broken Facebook Pixel or Google Analytics due to cookie restrictions.
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Conversion Rate Optimization Tools
- Run A/B tests, track campaign performance with our ROAS Tracker, and dynamically allocate ad dollars to top-performing channels in real time.
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Built-in SEO Toolkit
- Drive organic traffic using our powerful SEO features designed to work alongside paid campaigns for long-term revenue optimization.
Customer Success Stories
CausalFunnel users have:
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Achieved a significant lift in leads and orders by combining persona-based ad targeting with buying intent prediction.
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Improved their conversion rates by uncovering blockers in the user journey map and acting on insights from our AI engine.
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Experienced better profit maximization with real-time funnel optimization and precise ROAS tracking.
For more real-world results, visit the CausalFunnel blog.
Key Benefits
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Boost Conversions
- Leverage personas, heat mapping, and real-time funnel data to guide ad spend and website UX changes.
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Understand User Behavior
- Use visualized customer journey analytics to track how users move through your site.
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Maximize Ad ROI
- Get exact ROAS tracking across channels with privacy-compliant tech (no cookies).
Check out how CausalFunnel improves conversion Watch the video
Installation
Follow these steps to get started:
- Download the plugin from the WordPress repository.
- Upload the
causalfunnel-datascience/folder to your/wp-content/plugins/directory. - Activate via the ‘Plugins’ menu in WordPress.
- Go to the CausalFunnel dashboard and connect your analytics or ad accounts.
- Set up heat mapping, user journey tracking, A/B testing, and start optimizing your conversion rates.
Need help with setup? Our onboarding team can assist with installing and customizing customer journey maps, A/B tests, and analytics tools.
Screenshots
For developers
Is this your plugin? Show off the numbers.
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FAQ
CausalFunnel: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 10, 2026
Is CausalFunnel free?
Yes. CausalFunnel is free to download and use from the official WordPress.org plugin directory.
Is CausalFunnel safe to use in 2026?
CausalFunnel works, but test it on a staging site before relying on it in 2026. It runs on 10+ sites, is rated 5/5 and was last updated 6 months ago, and scores 45/100 on our health check.
How many websites use CausalFunnel?
CausalFunnel is active on 10+ WordPress websites and has been downloaded 3,062 times since it launched in November 2022. It was downloaded 109 times in the last 30 days.
Does CausalFunnel work with WordPress 7.1?
CausalFunnel is officially tested up to WordPress 6.9.10, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
What PHP version does CausalFunnel need?
CausalFunnel requires PHP 7.0 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was CausalFunnel last updated?
The latest version, 2.2.0, was released on April 5, 2026 (6 months ago).
Who makes CausalFunnel?
CausalFunnel is developed and maintained by causalfunnel.
What are the best alternatives to CausalFunnel?
The most popular alternatives to CausalFunnel are Unbounce Landing Pages (10K+ installs), If-So Dynamic Content (7K+ installs) and Wingify (5K+ installs).
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