Personizely — A/B Testing, Personalization, Popups & CRO
Personizely is a Conversion Optimization Toolkit that helps you boost engagement and sales through A/B testing, website personalization, and popups.
Use with caution
Personizely works, but test it on a staging site before relying on it in 2026. It runs on 300+ sites, is rated 4.8/5 and was last updated 7 months ago, and scores 57/100 on our health check.
- Loved by users — 4.8/5 from 25 reviews
- Small user base (300+ active installs)
- Only tested up to WordPress 6.9 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Personizely stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| a b testing | #10 |
| a/b testing | #10 |
| exit intent popup | #49 |
| popups | #81 |
| split testing | #7 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 4.8 from 25 reviews
About Personizely
From the official readme · v0.12Description
Personizely helps you improve your website performance through A/B testing, real-time personalization, and engaging popups. It’s an all-in-one optimization toolkit that allows marketers and developers to test ideas, tailor content to each visitor, and convert more traffic — all without writing code.
With Personizely, you can easily experiment with different versions of pages and elements, personalize user experiences, and display targeted popups that encourage visitors to subscribe, buy, or engage before leaving your site.
Create a Personizely account for free now
Book a live demo
Find out more about Personizely
Key Features
A/B Testing
Run experiments to discover what works best. Test popup variations, landing page URLs, and on-page content elements such as headlines, buttons, or images. Review results directly in your Personizely dashboard to make confident, data-driven decisions.
Personalization & Targeting
Deliver relevant experiences for every visitor. Show personalized messages based on factors like geographic location, device type, referral source, and on-site behavior. Segment your audience and adapt campaigns for new vs. returning users.
Popups & Widgets
Build and launch popups, bars, callouts, and embedded forms using a simple drag-and-drop builder. Choose from pre-made templates for lead generation, sales promotions, or announcements, or design your own from scratch. All popups are mobile-responsive and fully customizable.
Analytics
Monitor results with reliable performance analytics. Understand views, click-throughs, and conversions in real time. Combine insights from A/B testing and personalization campaigns to continuously improve user experience and conversion rates.
Behavioral Triggers
Engage users based on behavior. Trigger popups on exit intent, scroll depth, link clicks, or time on page. Customize when and where popups appear to maximize relevance and impact.
Integrations
Seamlessly connect Personizely with leading email, CRM, and analytics platforms such as Klaviyo, Omnisend, HubSpot, Mailchimp, Google Analytics, Heap, Mixpanel, Segment, and Microsoft Clarity. You can also use Zapier or webhooks to integrate Personizely with the rest of your marketing stack.
How It Works
- Install the Personizely plugin and connect your account.
- Create your first A/B test, personalization rule, or popup campaign.
- Set display and targeting options.
- Launch and track performance in the analytics dashboard.
Use Cases
- Run A/B tests to improve content and design.
- Personalize messaging for different audience segments.
- Capture more leads with targeted popups.
- Reduce cart abandonment and increase conversions.
Installation
- Install the Personizely plugin onto your WordPress Website, Activate it.
- Press connect in the plugin setup screen.
- You’re all set up. All the popups and experiences created in Personizely will be applied to you WordPress website.
Frequently asked questions
Can I use the plugin without having a Personizely account?
You can install the plugin but in order to use Personizely’s capabilities you’d need to have an account.
Is the plugin free?
The plugin itself is free but in order to use it properly you’d need a Personizely account. Plans start at 39$ per month.
Do you have a free trial?
Yes you can test Personizely for free (no credit card required) for 14 days.
Do I have to install the code manually?
No, the code is going to be inserted manually. You just have to connect your Personizely account.
Changelog
0.1
- Initial release
0.4
- Optimized snippet bundle
0.6
- Support for PHP 8 and later
0.8
- Automatically exclude from JS concatenation (SiteGround, WP Rocket, WP Meteor, Jetpack Boost)
0.9
- Security improvements
Screenshots
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best Personizely alternatives
All a b testing plugins →
FAQ
Personizely: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 27, 2026
Is Personizely free?
Yes. Personizely is free to download and use from the official WordPress.org plugin directory.
Is Personizely safe to use in 2026?
Personizely works, but test it on a staging site before relying on it in 2026. It runs on 300+ sites, is rated 4.8/5 and was last updated 7 months ago, and scores 57/100 on our health check.
How many websites use Personizely?
Personizely is active on 300+ WordPress websites and has been downloaded 15,754 times since it launched in September 2019. It was downloaded 215 times in the last 30 days.
Does Personizely work with WordPress 7.1?
Personizely is officially tested up to WordPress 6.9.9, while the latest release is 7.1.2. It may still work, but try it on a staging site first.
What PHP version does Personizely need?
Personizely requires PHP 5.3 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Personizely last updated?
The latest version, 0.12, was released on March 16, 2026 (7 months ago).
Who makes Personizely?
Personizely is developed and maintained by Sergiu Cazac.
What are the best alternatives to Personizely?
The most popular alternatives to Personizely are Unbounce Landing Pages (10K+ installs), If-So Dynamic Content (7K+ installs) and Wingify (5K+ installs).
Powered by PageForge
Want thousands of pages that rank like these? Build them in an afternoon.
This directory runs on the same engine as PageForge. Turn any spreadsheet, CSV or API into thousands of fast, SEO-ready WordPress pages — with schema, internal links and AI-written copy baked in.
- CSV, Google Sheets & API data sources
- AI content, schema & internal links per page
- Works with Elementor, Gutenberg, Yoast & Rank Math
- Free on WordPress.org — no credit card
