iConvert Optimizer
Run A/B split tests on WordPress pages and WooCommerce block templates. Track conversions, revenue, and clicks — and let the data decide your winner.
Solid choice
iConvert Optimizer is a solid plugin choice in 2026, with a few things worth checking first. It runs on 200+ sites and was last updated 1 week ago, and scores 69/100 on our health check.
- Actively developed — last update 1 week ago
- Tested with the latest WordPress (7.1)
- Momentum — downloads up 667% vs the previous 30 days
- Small user base (200+ active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where iConvert Optimizer stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| a b testing | #80 |
| conversion optimization | >100 |
| page builder | >100 |
| split testing | #36 |
| woocommerce | >100 |
Version adoption
Share of active sites per release.
About iConvert Optimizer
From the official readme · v1.1.3Description
iConvert Optimizer lets you run A/B split tests on WordPress pages and WooCommerce block templates without writing a single line of code.
Create multiple variations of a page, define how traffic is distributed between them, choose your success metric, and let the plugin do the rest. Clear statistics show you exactly which variation is winning.
Key Features
- A/B test WordPress pages and WooCommerce templates — run split tests on any page or on WooCommerce block templates: Shop, Single Product, Cart, Checkout, and My Account.
- Flexible conversion goals — measure what matters: button clicks, newsletter sign-ups, completed orders (PRO), or revenue above a target amount (PRO).
- Smart traffic splitting — set the percentage for each variation and the plugin automatically keeps the actual served ratio on target.
- Instant results dashboard — see impressions, conversions, and conversion rates per variation at a glance.
- Scheduling — set a start and end date for a test, or run it manually.
- Role-based exclusion — prevent specific user roles (e.g. administrators) from being entered into a test.
- One-click variation duplication — duplicate any page or block template to create a new variation instantly.
- Live preview — preview any variation in context without affecting live traffic.
Frequently asked questions
Does this plugin work with the Block Editor (Gutenberg)?
Yes. iConvert Optimizer fully supports block-theme templates and the Site Editor. You can A/B test WooCommerce block templates (Cart, Checkout, Shop archive, Single product, My Account) as well as the Homepage and Blog templates.
How is traffic split between variations?
You assign a percentage to each variation. The plugin tracks daily display counts per variation and always serves the one that is furthest behind its target percentage, so the actual served ratio converges on your configured split over time.
Will visitors always see the same variation?
Yes. Once a visitor has been assigned a variation, their assignment is stored in a session cookie. They will continue to see the same variation for the duration of the test.
Can I exclude logged-in users or administrators from tests?
Yes. In the test editor you can select one or more WordPress user roles to exclude from the test. Excluded users will always see the original (control) page.
Does it track WooCommerce revenue?
WooCommerce revenue and order-placed conversion goals are available in the PRO version. Set a revenue threshold and a conversion is only counted when the order subtotal meets or exceeds that value.
Where can I find the source code?
The complete source code for this plugin is available on GitHub: https://github.com/extendthemes/iconvert-optimizer-public
Changelog
1.1.0
- Added support for WordPress 7.1.
1.0.0
- Initial release.
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best iConvert Optimizer alternatives
All a b testing plugins →
FAQ
iConvert Optimizer: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 27, 2026
Is iConvert Optimizer free?
Yes. iConvert Optimizer is free to download and use from the official WordPress.org plugin directory.
Is iConvert Optimizer safe to use in 2026?
iConvert Optimizer is a solid plugin choice in 2026, with a few things worth checking first. It runs on 200+ sites and was last updated 1 week ago, and scores 69/100 on our health check.
How many websites use iConvert Optimizer?
iConvert Optimizer is active on 200+ WordPress websites and has been downloaded 958 times since it launched in June 2026. It was downloaded 767 times in the last 30 days.
Does iConvert Optimizer work with WordPress 7.1?
Yes. The developer has tested iConvert Optimizer up to WordPress 7.1.2, the latest release. It requires WordPress 6.9 or newer.
What PHP version does iConvert Optimizer need?
iConvert Optimizer requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was iConvert Optimizer last updated?
The latest version, 1.1.3, was released on September 17, 2026 (1 week ago).
Who makes iConvert Optimizer?
iConvert Optimizer is developed and maintained by iConvert.
What are the best alternatives to iConvert Optimizer?
The most popular alternatives to iConvert Optimizer are Unbounce Landing Pages (10K+ installs), If-So Dynamic Content (7K+ installs) and Wingify (5K+ installs).
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