Call Bullet by AutoThink
Show Call Bullet tracking numbers to visitors and see which source made the phone ring, with call logs inside WordPress.
Solid choice
Call Bullet by AutoThink is a solid plugin choice in 2026, with a few things worth checking first. Was last updated 2 days ago, and scores 64/100 on our health check.
- Actively developed — last update 2 days ago
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Call Bullet by AutoThink stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| attribution | >100 |
| call tracking | >100 |
| dynamic number insertion | #44 |
| marketing | >100 |
| phone tracking | >100 |
About Call Bullet by AutoThink
From the official readme · v1.3.8Description
Call Bullet is a call tracking and call attribution service for agencies and businesses. This plugin connects a WordPress site to a Call Bullet account and:
- Replaces your configured business phone number (visible text and tel: links, in common UK formats, including content that loads later) with a Call Bullet tracking number from your website pool.
- Leaves every other number and contact detail on the page untouched.
- Shows calls, answered and missed calls, call sources, attribution evidence and tracking health in native WordPress screens.
How it works
- A visitor arrives on your site and sees a tracking number in place of your business number.
- The visitor calls that number.
- Call Bullet forwards the call to your real business number.
- The call, and the source that led to it (for example Google Ads, organic search or social), appears in Call Bullet and in this plugin.
Agencies can connect a client’s website by signing in. The website is linked to one client only and can read that client’s call data only.
A Call Bullet account is required. Without an install key or sign-in, the plugin does nothing on the front end.
Screens
- Overview: calls, answer rate and top sources for the chosen date range.
- Calls: the call log with source, outcome, length and a link to the full call in Call Bullet.
- Attribution: which sources and landing pages led to calls.
- Numbers: each tracking number with impressions, calls and status.
- Tracking health: a checklist showing whether swapping is working on this site.
- Settings: connection, install key and the Number swapping switch.
External Services
This plugin connects to the CallBullet service (https://callbullet.com), operated by CallBullet. Nothing is sent until an administrator saves an install key or clicks “Sign in with CallBullet”.
- Number swapping (visitor browser to callbullet.com/api/public/dni/session), on each page view once an install key is saved and swapping is switched on. Sent: install key, a random visitor session token, referrer, landing page URL, current page URL, UTM parameters (source, medium, campaign, term, content), Google click IDs (gclid, gbraid, wbraid), the Google Analytics browser and session IDs read from the site’s own _ga cookies (only with consent, only if Google Analytics is installed), and the visitor’s consent flag. When a site sets window.CallBulletConsent = false, only the install key and page are used. Used to choose which tracking number to show and to link a later call to the visit.
- Connecting (your server to callbullet.com/api/public/plugin/exchange), once when you sign in. Sent: a one-time code, this site’s home URL and the plugin version.
- Reports (your server to callbullet.com/api/public/plugin/data), when an administrator opens a CallBullet screen, cached for five minutes. Sent: the site token, the chosen report and date range, and the plugin version.
- Update checks for copies downloaded directly from callbullet.com only (not the WordPress.org version), after connecting: a request to callbullet.com/api/public/plugin/update-check with no personal data.
Terms: https://callbullet.com/terms
Privacy: https://callbullet.com/privacy
Installation
- Create a Call Bullet account at https://callbullet.com and add the business phone number for the website.
- In WordPress, install and activate the plugin.
- Open Call Bullet in the admin menu.
- Connect in one of two ways: click “Sign in with Call Bullet” and choose the client this website belongs to, or paste the install key from Call Bullet → Integrations → WordPress and click Save.
- Number swapping switches on automatically when you connect. You can switch it off at any time under Settings.
- Open your website in a private browser window and check the tracking number is shown in place of your business number.
- Call the tracking number. The call appears under Calls within a minute.
Frequently asked questions
Which numbers are swapped?
Only the business number configured for the client in CallBullet. Other numbers are never touched.
Can the client see other agency data?
No. A connected website can only read the one client it was linked to.
What happens without a Call Bullet account?
Nothing. The plugin only loads the number-swap script after an install key is saved or you sign in.
Does it work with caching plugins?
Yes. Saving an install key clears common page caches, and numbers are swapped in the visitor’s browser, so cached pages still show tracking numbers.
How do I switch swapping off?
Open Call Bullet → Settings and turn off Number swapping. Your original number shows again straight away.
What happens when I uninstall?
All plugin settings, keys and cached reports are deleted from your database.
Changelog
1.3.8
- Reports the installed plugin version to Call Bullet daily and after updates, so your dashboard always shows the right version.
1.3.7
- Updates now come from the WordPress.org plugin directory. Your settings and number swapping carry over unchanged.
1.3.6
- Numbers are grouped by location, showing the website number each location swaps, where calls ring, and each number’s forwarding phone.
1.3.5
- Clearer description and setup instructions.
1.3.4
- Google Analytics 4: calls can join the visitor’s GA4 session, and number-shown / phone-click events are sent through the site’s own GA4 tag (consent respected).
1.3.3
- Tested with WordPress 7.1.
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best Call Bullet by AutoThink alternatives
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FAQ
Call Bullet by AutoThink: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 4, 2026
Is Call Bullet by AutoThink free?
Yes. Call Bullet by AutoThink is free to download and use from the official WordPress.org plugin directory.
Is Call Bullet by AutoThink safe to use in 2026?
Call Bullet by AutoThink is a solid plugin choice in 2026, with a few things worth checking first. Was last updated 2 days ago, and scores 64/100 on our health check.
How many websites use Call Bullet by AutoThink?
Call Bullet by AutoThink is active on <10 WordPress websites and has been downloaded 64 times since it launched in October 2026. It was downloaded 67 times in the last 30 days.
Does Call Bullet by AutoThink work with WordPress 7.1?
Yes. The developer has tested Call Bullet by AutoThink up to WordPress 7.1.2, the latest release. It requires WordPress 6.0 or newer.
What PHP version does Call Bullet by AutoThink need?
Call Bullet by AutoThink requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Call Bullet by AutoThink last updated?
The latest version, 1.3.8, was released on October 2, 2026 (2 days ago).
Who makes Call Bullet by AutoThink?
Call Bullet by AutoThink is developed and maintained by autothinkgroup.
What are the best alternatives to Call Bullet by AutoThink?
The most popular alternatives to Call Bullet by AutoThink are Easy UTM tracking with cont… (2K+ installs), Molongui Post Contributors:… (500+ installs) and Opinly (300+ installs).
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