TWIPLA – Website Intelligence
Understand traffic, behavior, and conversions with privacy-flexible website analytics, session recordings, heatmaps, funnels, polls, and surveys.
Solid choice
TWIPLA – Website Intelligence is a solid plugin choice in 2026, with a few things worth checking first. It runs on 800+ sites, is rated 4.6/5 and was last updated 2 months ago, and scores 71/100 on our health check.
- Small user base (800+ active installs)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where TWIPLA stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | #50 |
| cookieless | #7 |
| heatmap | #29 |
| session recording | #9 |
| website analytics | #12 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 4.6 from 18 reviews
About TWIPLA – Website Intelligence
From the official readme · v1.3.0Description
TWIPLA – WEBSITE INTELLIGENCE
TWIPLA is an advanced privacy-flexible website intelligence platform that helps businesses understand visitor behavior, measure website performance, and improve digital experiences.
The analytics solution gives marketers, website owners, agencies, and digital teams visibility into visitor behavior without relying on traditional cookie-based analytics that can miss significant portions of traffic.
Designed for organizations that need accurate insights while balancing privacy requirements, TWIPLA helps teams analyze website performance, understand visitor journeys, identify usability issues, and optimize conversions. Users can move from high-level metrics to session recordings, heatmaps, funnels, and event tracking to investigate trends and take action.
Flexible privacy settings allow businesses to align data collection with GDPR, CCPA, and ePrivacy requirements, while maintaining visibility into visitor activity across individual websites or entire domain portfolios.
Trusted by more than 2.5 million websites worldwide, including Wix, WP Engine, and TYPO3, TWIPLA provides dedicated onboarding resources, documentation, live training opportunities, product walkthroughs, and customer support teams to help organizations get value from their data quickly.
A free TWIPLA plan, a 30-day Premium trial, and scalable pricing make it easy for businesses of all sizes to find a plan that fits their needs.
KEY BENEFITS OF TWIPLA
TWIPLA helps organizations overcome common analytics limitations, by providing greater visibility into visitor activity, connecting insights across tools, and supporting privacy-conscious data collection:
- Recover more visitor data: Traditional analytics can lose visibility due to consent requirements, ad blockers, browser restrictions, and cookie limitations. TWIPLA helps organizations maintain a more complete view of visitor activity.
- Reduce software costs and complexity: Replace multiple analytics, behavior analytics, conversion tracking, and feedback tools with a single platform that brings data together in one place.
- Access real-time, unsampled reporting: Monitor visitor activity as it happens and make decisions based on complete datasets rather than sampled estimates.
- Make insights easier to understand and share: Transform website data into intuitive dashboards and reports that can be shared across teams and stakeholders.
- Adapt to evolving privacy requirements: Configure privacy settings to align data collection with GDPR, CCPA, ePrivacy, and organization-specific compliance requirements.
Installation
You can install TWIPLA using the WordPress plugin or by adding the tracking code manually. To connect your website and begin collecting data, you will need to create a free TWIPLA account or sign in to an existing account.
WordPress.com requirement: Both installation methods require a paid WordPress.com plan. Plugin installation and custom JavaScript are not available on free WordPress.com websites. This is separate from your TWIPLA subscription—you can use the plugin with the TWIPLA Free plan. These WordPress.com plan requirements do not apply to self-hosted WordPress websites where you have the necessary administrator permissions.
Option A — Install the TWIPLA WordPress plugin (recommended)
Use this method if your WordPress setup allows plugin installation. If Plugins > Add New is not available in your dashboard, check your administrator permissions or WordPress.com plan.
- Log in to your WordPress dashboard.
- Navigate to Plugins > Add New.
- Enter TWIPLA in the Search plugins… field.
- Select Install Now, then select Activate once installation is complete.
- Create a free TWIPLA account or sign in to your existing account.
- Add your WordPress website to your TWIPLA account.
- In TWIPLA, navigate to Website Settings > Tracking Code and copy the Website ID.
- Return to your WordPress dashboard and navigate to Settings > TWIPLA.
- Paste the Website ID into the corresponding field and select Save ID.
- Open a public page on your website, then select Click here to verify your installation or Verify in the confirmation banner.
Once the connection has been verified, the tracking-code status under Website Settings > Tracking Code in TWIPLA will show Successfully Installed.
See the TWIPLA WordPress installation guide for additional help.
Option B — Add the TWIPLA tracking code manually
If your WordPress setup allows custom JavaScript, you can install TWIPLA without using the WordPress plugin:
- Create a free TWIPLA account or sign in to your existing account.
- Add your WordPress website to your TWIPLA account.
- Navigate to Website Settings > Tracking Code and copy the complete tracking code.
- Add the tracking code immediately before the closing
</body>tag on every page of your website. You can do this through your WordPress theme files or by using a suitable code-insertion or header-and-footer plugin. - Save and publish your changes, clear any website cache, and open a public page on your website.
- Return to Website Settings > Tracking Code in TWIPLA and verify the installation.
See the tracking-code installation guide for detailed instructions.
Important: Use either the WordPress plugin or the manual tracking code—not both. Using both installation methods may result in duplicate tracking.
Frequently asked questions
Do I need a TWIPLA account to use TWIPLA on WordPress?
Yes. A TWIPLA account is required to connect your WordPress website, collect website data, and access your analytics. If your WordPress setup allows plugin installation, you can install and activate the TWIPLA plugin before creating an account. However, the setup will not be complete until you add your website to TWIPLA and enter its Website ID under Settings > TWIPLA. If you choose the manual installation method, you will still need a TWIPLA account to add your website and obtain its tracking code. You can create a free TWIPLA account to get started.
Is a free TWIPLA plan available?
Yes. TWIPLA offers a free forever plan. New users also receive a 30-day Premium trial, with no credit card or paid subscription required. When the trial ends, you can continue using TWIPLA on the Free plan or select a paid plan based on your traffic volume and feature requirements. Your TWIPLA plan is separate from your WordPress hosting plan. WordPress.com users need a paid WordPress.com plan to install the plugin or add the tracking code, but they can use TWIPLA on its Free plan. Visit the TWIPLA pricing page for current plan details.
Why do businesses see more website visitor data in TWIPLA?
Many analytics platforms only record visitors when three conditions are met: The visitor’s browser allows cookies. The visitor accepts the cookie consent banner. The tracking script loads without being blocked. If any of these fail, the visit never appears in analytics reports. As privacy regulations, consent banners, browser tracking prevention, and ad blockers become more widespread, businesses can lose visibility into a significant share of their website activity. In many cases, traditional analytics platforms miss 60–80% of real visitor traffic. TWIPLA is designed to address all three…
How does TWIPLA help businesses meet different privacy requirements?
TWIPLA provides four privacy modes: Light Privacy, Medium Privacy, GDPR Privacy, and Maximum Privacy. These allow organizations to balance the depth of their analytics data with their privacy requirements. Maximum Privacy Mode is enabled by default and operates without cookies, fingerprinting, IP tracking, or identifiable visitor histories. Lower privacy modes provide access to additional visitor insights and may require consent, depending on the website’s configuration and applicable requirements. On eligible plans, the Privacy Center also supports country-specific configurations, allowing…
How can TWIPLA help teams improve website conversions?
TWIPLA connects website performance data, visitor behavior insights, and conversion outcomes in one platform: Conversion Analytics: Provides visibility into conversion performance across products, campaigns, traffic sources, devices, and visitor segments. Conversion Funnels: Shows where visitors progress, abandon, or encounter difficulties during important website journeys. Event Tracking: Measures interactions such as form submissions, button clicks, downloads, and purchases. Session Recordings: Helps teams review individual visitor journeys and investigate the behaviors behind conversion…
Can I manage multiple websites and domains with TWIPLA?
Yes. You can add and manage an unlimited number of websites within one TWIPLA account. Websites can remain on the TWIPLA Free plan or use separate paid TWIPLA plans based on their individual traffic and feature requirements. This makes TWIPLA suitable for website owners, agencies, franchises, enterprises, SaaS providers, and other organizations managing multiple digital properties.
What customer support is available?
TWIPLA provides self-service resources, direct assistance, and tailored guidance to help organizations get value from the platform: Support Center: Access installation guides, feature documentation, privacy guidance, onboarding resources, and product walkthroughs. Direct assistance: Contact the support team through the website chat, in-platform support, or email at support@twipla.com. AI guidance: Use TWAIA, TWIPLA’s AI assistant, for guidance and insights within the platform. Training and onboarding: Discuss tailored onboarding, live training, and consultation opportunities with the TWIPLA…
How do I remove TWIPLA from WordPress?
If you installed TWIPLA using the WordPress plugin: Open Plugins in your WordPress dashboard. Find TWIPLA in the list of installed plugins. Select Deactivate. Once the plugin has been deactivated, select Delete. If you installed TWIPLA manually, remove the tracking code from your WordPress theme files or the code-insertion plugin used to add it. Removing the plugin or tracking code stops TWIPLA from loading through that installation method. It does not automatically delete your TWIPLA account or previously collected data. To permanently delete the website and its historical data, remove the…
Changelog
1.3.0
- Security: Improved input sanitization to address an authenticated stored cross-site scripting vulnerability affecting version 1.2.0 and earlier.
- Completed the rebrand to TWIPLA across the WordPress interface.
- Updated application, registration, pricing, and support links to twipla.com.
- Updated the WordPress settings interface with TWIPLA branding and improved language selector positioning.
1.2.0
- Rebranded the plugin from Visitor Analytics to TWIPLA.
- Redesigned the setup experience for entering, validating, and verifying a Website ID.
- Added direct links to TWIPLA settings, support, Premium plans, and the 30-day Premium offer.
- Improved the WordPress administration interface and installation guidance.
1.1.0
- Rebuilt the WordPress integration and administration interface.
- Added a guided Website ID setup flow and migration support for existing installations.
- Added localized setup support for English, German, Spanish, French, Italian, and Portuguese.
- Improved plugin data cleanup when uninstalling.
Screenshots
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FAQ
TWIPLA – Website Intelligence: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 17, 2026
Is TWIPLA – Website Intelligence free?
Yes. TWIPLA – Website Intelligence is free to download and use from the official WordPress.org plugin directory.
Is TWIPLA – Website Intelligence safe to use in 2026?
TWIPLA – Website Intelligence is a solid plugin choice in 2026, with a few things worth checking first. It runs on 800+ sites, is rated 4.6/5 and was last updated 2 months ago, and scores 71/100 on our health check.
How many websites use TWIPLA – Website Intelligence?
TWIPLA – Website Intelligence is active on 800+ WordPress websites and has been downloaded 24,368 times since it launched in April 2019. It was downloaded 253 times in the last 30 days.
Does TWIPLA – Website Intelligence work with WordPress 7.1?
TWIPLA – Website Intelligence is officially tested up to WordPress 7.0.7, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
What PHP version does TWIPLA – Website Intelligence need?
TWIPLA – Website Intelligence requires PHP 5.6 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was TWIPLA – Website Intelligence last updated?
The latest version, 1.3.0, was released on August 26, 2026 (2 months ago).
Who makes TWIPLA – Website Intelligence?
TWIPLA – Website Intelligence is developed and maintained by TWIPLA (Visitor Analytics).
What are the best alternatives to TWIPLA – Website Intelligence?
The most popular alternatives to TWIPLA – Website Intelligence are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (500K+ installs).
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