Tail DMP
Using Tail DMP plugin you will be able to better understand your web site audience.
Consider an alternative
Tail DMP shows warning signs in 2026 — compare the alternatives below before installing. It runs on 20+ sites, is rated 5/5 and was last updated 8 years ago, and scores 31/100 on our health check.
- Small user base (20+ active installs)
- Very few reviews so far
- No update in 7 years
- Only tested up to WordPress 5.0 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Tail DMP stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | >100 |
| data science | #72 |
| dmp | #3 |
| statistics | >100 |
| stats | >100 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 5 from 2 reviews
About Tail DMP
From the official readme · v1.4Description
Using Tail DMP plugin in your blog or website, you will have access to comprehensive information about the online behaviour of your visitors. Using this plugin, you will have access to Tail exclusive dashboard, where you can better understand your audience through useful statistics like gender, age, interests, and so on.
Installation
In order to use this plugin, you first you need to create an account at TailTarget. Go to www.tailtarget.com, register your website, and then:
- Download the Tail DMP plugin by clicking in the donwload button on this page and save the \’tailtarget.zip\’ file
- Unzip the file in a \”tailtarget\” folder in the plugins folder at wordpress. Usually, the path for this folder is \”wordpress/wp-content/plugins/\”
- Go to Plugins screen and find the Tail DMP plugin in the list.
- Click Activate Plugin to activate it
- Click on Tail DMP on menu
- In the Tracking ID field type your website identification code that was sent to you when you created your Tail DMP account
- Save your changes
- And you are done! Now you can better understand your visitors.
Changelog
Initial release
0.0.1
- Initial release
1.0
- Update Interface Settings
1.2
- Fix value saved
1.3
- Update plugin name show header
1.4
- Update plugin layout
Screenshots
For developers
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FAQ
Tail DMP: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 10, 2026
Is Tail DMP free?
Yes. Tail DMP is free to download and use from the official WordPress.org plugin directory.
Is Tail DMP safe to use in 2026?
Tail DMP shows warning signs in 2026 — compare the alternatives below before installing. It runs on 20+ sites, is rated 5/5 and was last updated 8 years ago, and scores 31/100 on our health check.
How many websites use Tail DMP?
Tail DMP is active on 20+ WordPress websites and has been downloaded 3,019 times since it launched in March 2013. It was downloaded 79 times in the last 30 days.
Does Tail DMP work with WordPress 7.1?
Tail DMP is officially tested up to WordPress 5.0.30, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
When was Tail DMP last updated?
The latest version, 1.4, was released on January 22, 2019 (8 years ago).
Who makes Tail DMP?
Tail DMP is developed and maintained by Tail - Target Audience & Insights Lab.
What are the best alternatives to Tail DMP?
The most popular alternatives to Tail DMP are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (500K+ installs).
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