Plausible Analytics
Simple, lightweight, privacy-friendly Google Analytics alternative for WordPress with a clean dashboard.
Solid choice
Plausible Analytics is a solid plugin choice in 2026, with a few things worth checking first. It runs on 10K+ sites, is rated 5/5 and was last updated 2 months ago, and scores 70/100 on our health check.
- Proven at scale on 10K+ active sites
- Loved by users — 5/5 from 29 reviews
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Plausible Analytics stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | #13 |
| google analytics alternative | #7 |
| privacy | #63 |
| stats | #44 |
| woocommerce analytics | #12 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 5 from 29 reviews
About Plausible Analytics
From the official readme · v2.6.1Description
Plausible Analytics is a simple, lightweight and privacy-friendly WordPress analytics plugin and a Google Analytics alternative for WordPress.
Understand your website stats, traffic, content and conversions with a clean analytics dashboard that doesn’t slow down your WordPress site or require complex setup.
No cookies. No consent banners. Fully compliant with GDPR, CCPA and PECR.
You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with no credit card required.
We’re completely independent, self-funded, bootstrapped and debt-free. We’re not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us.
Visit our website for full details.
Why WordPress users choose Plausible
Most analytics tools are complex, slow and difficult to use. Plausible is built to be simple, fast and easy to understand.
“I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn’t slow down the page.” — Joost de Valk, founder of Yoast SEO
“I really like the simplicity of the dashboard, not bloated with countless options and tabs. I know exactly where to look.” — Tomzur, co-founder of Kinsta
Here are the main reasons that WordPress users love Plausible.
Simple analytics dashboard for WordPress
Get all your key metrics in a single, clear dashboard.
See traffic, top pages, referrers and conversions at a glance without digging through multiple reports or menus.
Check your traffic within your WordPress dashboard and get all essential insights on one page in one minute.
Lightweight analytics that won’t slow your WordPress site
Built for speed, Plausible adds almost no weight to your pages. Our script is at least 54 times smaller than Google Analytics.
Your site stays fast, your visitors get a better experience, and your analytics won’t impact performance.
More accurate analytics you can trust
Get a clearer picture of your traffic, even when visitors use ad blockers or privacy tools.
- First-party tracking option helps bypass blockers
- No data sampling or estimation
- Count more real visitors compared to traditional analytics tools
- Features a real time dashboard, that’s actually real time
Your stats reflect what’s actually happening on your site, not partial or distorted data. Read about our accuracy practices.
WordPress analytics without cookies or consent banners
Plausible comes with in-built privacy and compliance with various laws around the world such as GDPR, CCPA, etc.
- No cookies
- No personal data collection
- No persistent identifiers
- No cross-site or cross-device tracking
Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.
You can track your traffic without showing cookie consent banners.
Track events, content, marketing campaigns and revenue
Understand how people use your site and what drives results.
Track:
- Engagement and behavior — scroll depth, bounce rate and time on page
- Content performance — top pages, entry pages, authors, categories and taxonomies
- Events (no code needed) — outbound links, file downloads, form submissions, site searches, 404 pages and affiliate link clicks
- Marketing campaigns — analyze traffic from UTM-tagged campaigns across ads, email and social
- Custom events — define your own goals and conversions without writing code
- Revenue and funnels — track purchases, conversion rates and customer journeys
Built-in WooCommerce and Easy Digital Downloads analytics
Plausible provides automated WooCommerce and Easy Digital Downloads analytics solutions to track conversions, revenue and attribution.
- Track activities like adding to cart, removing from cart, entering checkout and completing a purchase
- Track revenue and conversions automatically
- View the full purchase funnel from product view to checkout
- Measure cart abandonment and drop-off points
- Understand which channels drive sales
Shareable and client-friendly dashboards
Your stats are private by default but can be shared.
- Public dashboards via custom links
- Private links with optional password protection
- Team access with user roles
Open source and transparent
Plausible is open source software. You can inspect and verify the code on GitHub.
We’re an independent, bootstrapped company funded by our customers, not by advertising or data collection. Your data stays yours. If you’re happy to manage your own infrastructure, you can self-host Plausible too.
Smooth transition from Google Analytics
Switching from Google Analytics is simple and you won’t lose the insights that matter.
Plausible gives you all the essential metrics in a clean, easy-to-use dashboard, including real-time traffic, top pages, referrers and campaign performance. No complicated configuration, no learning curve, just clear insights from day one.
Import your historical stats from Google Analytics and learn how to get the most out of your Plausible experience.
Built for WordPress
Plausible fits naturally into how WordPress sites are built and managed:
- Works with any WordPress theme
- Compatible with caching and performance plugins
- Works with multilingual sites built with WPML, with each language domain on its own dashboard
- No need to edit theme files or use tag managers
- Simple setup with no coding required
- View your stats directly in your WordPress dashboard
Google Analytics alternative for WordPress
If you’re looking for a simpler and more privacy-friendly alternative, Plausible offers everything you need without the complexity.
- No overwhelming reports or menus
- No data sampling
- No complex configuration
- One intuitive dashboard
- No GDPR, CCPA, PECR, etc., compliance headaches
Who is this for?
- Bloggers, publishers and content creators who want to understand which posts perform best, where traffic comes from, and how readers engage
- Businesses and marketers tracking conversions, campaigns, and growth across SEO, ads, email and social channels
- WooCommerce and digital store owners who want simple revenue tracking, funnels and insights into customer journeys
- Agencies and freelancers managing multiple WordPress sites and sharing clean, client-friendly dashboards
- Product teams and startups measuring user behavior, key events and conversion funnels without complex setup
- Privacy-conscious site owners who want analytics without cookies, personal data collection or consent banners
- Anyone switching from Google Analytics who wants a simpler, faster and more intuitive analytics experience
Features
Easy setup and integration
- Automatically includes tracking code in your site header
- Simple plugin settings page with onboarding guide
- Works with caching plugins and CDNs
- Proxy support to bypass ad blockers and improve stats accuracy
- Import your historical Google Analytics stats
Our product is updated several times per week and with our WordPress plugin you always have access to all the latest features
WordPress-specific tracking
- Automatically track post authors, categories and custom taxonomies for deeper content insights
- Enable Enhanced Measurements to track file downloads, outbound links, affiliate clicks, form submissions, site searches and 404 error pages automatically
- Track events without coding using CSS classes directly in the WordPress editor
- No JavaScript knowledge required — everything can be configured from the plugin settings
- Disable tracking for admin users or selected user roles
Ecommerce and conversions
- WooCommerce and Easy Digital Downloads integration
- Revenue tracking
- Conversion tracking and funnels
- Campaign tracking with UTM parameters
- Integrate with Google Search Console for search queries data within Plausible dashboard
Insights and reporting
- One-page dashboard with all key metrics
- View your Plausible stats directly in your WordPress dashboard (you can grant access to other user roles too)
- Email and Slack reports
- Traffic spike notifications
- Filter and segment by any metric
For more information: How to setup Plausible Analytics WordPress plugin.
Pricing
Plausible Analytics is a subscription-based service.
- Free 30-day trial
- No credit card required
- No data selling or tracking
We’re funded by our customers, not by collecting or selling personal data.
Installation
Automatic installation
Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of Plausible Analytics, log in to your WordPress dashboard, navigate to the Plugins menu and click “Add New”.
In the search field type “Plausible Analytics” and click Search Plugins. Once you have found the plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.
Manual installation
The manual installation method involves downloading our plugin and uploading it to your server via your favorite FTP application. The WordPress codex contains instructions on how to do this here.
Frequently asked questions
Why should I stop using Google Analytics on my website?
We may be biased but we don’t recommend you use Google Analytics on your WordPress site because of these reasons: It’s owned by Google, the largest ad-tech company in the world It’s a bloated script that affects your site speed It’s overkill for the majority of site owners It’s a liability considering GDPR, CCPA and other privacy regulations It uses cookies so you must obtain consent to store cookies It’s blocked by many plugins and browsers so the data is not very accurate It requires an extensive privacy policy It’s abused by referral spam that skews the data It’s a proprietary product so…
Why is Plausible not free like Google Analytics?
Google Analytics is free because Google has built their company and their wealth by collecting and analyzing huge amounts of personal information from web users and using these personal and behavioral insights to sell advertisements. With Plausible, you 100% own and control all of your website data. This data is not being shared with or sold to any third-parties. Since we don’t make money from targeted advertisement, we must charge a subscription fee. Revenue from subscriptions is used to pay our rent, further develop Plausible and allow us to commit to Plausible and open source full time…
Is there a demo available?
Yes, you can check out our demo at https://plausible.io/plausible.io
How can I contribute to Plausible?
Check out our GitHub repository where all the development of Plausible Analytics and of our WordPress plugin are done in the open. Main repo: https://github.com/plausible/analytics Plugin repo: https://github.com/plausible/wordpress You can also blog and in other ways share with the world what you like about Plausible, what you use it for and how it helps you solve your challenges. Our growth can be attributed to people who love to use Plausible and who decide to share their Plausible experience with the world. You can also contribute to Plausible by translating our plugin. Take a look at…
How can I contact you?
You can read more about us: https://plausible.io/about Contact us: https://plausible.io/contact
Changelog
Please make sure you make a backup of your database before updating any version to ensure that none of your data is lost.
2.6.1
- Added: info icons linking to the documentation for Cloaked Affiliate Links, Query Parameters, View Your Stats in Your WordPress Dashboard, Track Analytics for User Roles, Show Stats Dashboard to
Additional User Roles and Disable Menu in Toolbar. - Fixed: the Getting Started Guide’s Next button would stay disabled after entering (or pasting) a Plugin Token.
2.6.0
- Added: WPML “domain per language” compatibility.
- Improved: Cloaked Affiliate Links and Query Params now have their own settings sections. Enhanced Measurements are now displayed in two columns.
- Fixed: if Permalinks > Custom Base was previously modified with WooCommerce enabled, the view-product goal would wrongfully get a second leading slash.
2.5.8
- Fixed: only load author/category pageview props on posts.
- Improved: hardened Proxy Speed Module, to make sure it doesn’t disable plugins on non-proxy requests.
- Improved: don’t load JS tracking code if no API token is entered.
- Added: suggested content for Privacy Policy
- Fixed: must-use Speed Module would cause fatal errors in wp-admin on multisite networks when Proxy was enabled.
- Tested with WP 7.0.
- Several code improvements submitted by @masteradhoc. Thanks for your contributions!
2.5.7
- Improved: the JS tracking code now contains some widely used attributes to make sure its excluded from optimization by JS minification plugins, e.g. WP Rocket, LiteSpeed Cache, etc.
- Fixed: a timed out call to the Plausible API would lock up the admin screen for 120 seconds. Timeouts are now lowered to 5-10 seconds.
- Added: Select All toggles to toggle lists in the Settings screen.
- Improved: toggle lists showing (custom) user roles, are now divided in 2 columns.
2.5.6
- Fixed: users with a valid API token would get a notice that the Plugin token should be entered.
- Fixed: users still on PHP 7.4 would get an error when enabling/disabling the Proxy.
- Fixed: a minor XSS vulnerability in the Options API.
- Fixed: in some cases, settings could get corrupted when saving.
2.5.5
- Fixed: a typo would cause users with a valid API token to get a notice that the Plugin token should be entered.
Screenshots
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best Plausible Analytics alternatives
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FAQ
Plausible Analytics: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 27, 2026
Is Plausible Analytics free?
Yes. Plausible Analytics is free to download and use from the official WordPress.org plugin directory.
Is Plausible Analytics safe to use in 2026?
Plausible Analytics is a solid plugin choice in 2026, with a few things worth checking first. It runs on 10K+ sites, is rated 5/5 and was last updated 2 months ago, and scores 70/100 on our health check.
How many websites use Plausible Analytics?
Plausible Analytics is active on 10K+ WordPress websites and has been downloaded 419,289 times since it launched in October 2020. It was downloaded 6,536 times in the last 30 days.
Does Plausible Analytics work with WordPress 7.1?
Plausible Analytics is officially tested up to WordPress 7.0.6, while the latest release is 7.1.2. It may still work, but try it on a staging site first.
What PHP version does Plausible Analytics need?
Plausible Analytics requires PHP 7.2 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Plausible Analytics last updated?
The latest version, 2.6.1, was released on August 11, 2026 (2 months ago).
Who makes Plausible Analytics?
Plausible Analytics is developed and maintained by Plausible Insights OÜ.
What are the best alternatives to Plausible Analytics?
The most popular alternatives to Plausible Analytics are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (600K+ installs).
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