Octanist
First-party proxy for the Octanist pixel. Serves the tracking script from your own domain and captures form submissions server-side.
Solid choice
Octanist is a solid plugin choice in 2026, with a few things worth checking first. It runs on 10+ sites, is rated 5/5 and was last updated 4 weeks ago, and scores 73/100 on our health check.
- Actively developed — last update 4 weeks ago
- Tested with the latest WordPress (7.1)
- Small user base (10+ active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Octanist stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | >100 |
| conversions | >100 |
| forms | >100 |
| leads | >100 |
| tracking | >100 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 5 from 1 reviews
About Octanist
From the official readme · v4.1.1Description
Octanist is a conversion tracking platform that bridges online marketing with offline sales. This plugin is the official connector for WordPress.
How it works
The plugin acts as a first-party proxy for the Octanist pixel:
- Pixel proxy. The tracking script is served from your own WordPress site (
/wp-json/oct/p) from a local cache and refreshed from Octanist in the background. No third-party domain, no DNS setup, no ad-blocker signal to match on. - Event proxy. Events from the pixel POST to
/wp-json/oct/e; the plugin forwards them immediately with a one-second upstream timeout so onboarding and live reporting stay responsive. Pixel failures are not persisted in WordPress, which prevents an upstream outage from filling the site database. - Call tracking proxy. The pixel can request a dynamic number at
/wp-json/oct/call-tracking/assign. The plugin forwards that request to Octanist so website phone numbers stay first-party. - Server-side form capture. Form submissions from Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Elementor Pro, Fluent Forms, Formidable Forms, Forminator, SureForms, and Divi Contact Form are captured server-side via action hooks and forwarded synchronously with a longer timeout. Confirmed failures are queued for retry.
Setup
- Install and activate the plugin.
- Go to Settings → Octanist.
- Paste your measurement ID.
- Done.
That’s it. No field mapping. No DNS configuration. Listener mode and consent mode are optional toggles.
Data privacy
- Octanist account required. You need an active account at octanist.com.
- You are the data controller. Consent capture and privacy-policy disclosure are your responsibility. A consent management platform (CMP) is recommended.
Installation
- Upload the
octanistfolder to/wp-content/plugins/. - Activate the plugin via the Plugins screen.
- Go to Settings → Octanist and paste your measurement ID.
Frequently asked questions
Do I need a custom subdomain or DNS setup?
No. The plugin proxies the pixel through your WordPress site itself, so everything is first-party automatically.
Which form plugins are supported?
Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Elementor Pro Forms, Fluent Forms, Formidable Forms, Forminator, SureForms, and Divi Contact Form.
How are form submissions captured?
Via server-side action hooks on each supported plugin, not by intercepting the form in the browser. This works with AJAX forms and is resilient to theme/plugin conflicts.
What happens if the Octanist service is temporarily unreachable?
Pixel events are forwarded immediately through the first-party WordPress endpoint and are not persisted locally when upstream is unavailable. Server-side form listeners wait for the upstream HTTP response. Failed form submissions are queued separately and retried with backoff through WP-Cron. A health panel in settings shows the last activity and queued form count.
Changelog
4.1.1
- FIX: The pixel endpoint downloads the tracking script immediately when the local cache is empty, instead of waiting for WP-Cron.
- FIX: Pixel downloads use an 8-second timeout so shared hosts can complete TLS and the script fetch.
- FIX: The empty-cache stub is no longer publicly cacheable, so CDNs cannot pin the warming comment.
- FIX: Failed or invalid upstream responses enter a cooldown and in-flight lock so visitor requests do not stampede.
- FIX: Settings save no longer blocks sanitization on a remote request; an empty cache is filled after the option is stored.
4.1.0
- NEW: Optional call tracking setting (off by default). When enabled, the pixel can replace website phone numbers.
- NEW: First-party proxy for call tracking assignment (
POST /wp-json/oct/call-tracking/assign). - NEW: Setup codes can include a call tracking flag (
OCTA1.OCT-XXXXXXXX.s.a.t). - COMPATIBILITY: Tested up to WordPress 7.1.
4.0.1
- PERFORMANCE: The pixel endpoint serves its local cache immediately and refreshes Octanist upstream in the background.
- UPGRADE: Existing v4 caches are migrated and refreshed through a non-blocking runtime upgrade routine.
- PERFORMANCE: Pixel events use an immediate first-party forwarding path with a one-second timeout and are never stored in the WordPress retry queue.
- RELIABILITY: Server-side form listeners wait for the upstream HTTP response with a longer timeout.
- RELIABILITY: Only failed form submissions are persisted for retry, with an early retry wake-up in addition to the hourly safety job.
- RELIABILITY: The form retry queue locks writes to reduce concurrent overwrite risk and no longer silently evicts older submissions when full.
4.0.0
- RELEASE: Stable release for the Octanist Pixel rollout.
- COMPATIBILITY: Tested up to WordPress 7.0.
3.0.0
- MAJOR REWRITE. The plugin is now a first-party proxy for the new Octanist pixel.
- NEW: Pixel and event traffic proxied through WordPress (
/wp-json/oct/pand/wp-json/oct/e), fully first-party, no custom domain required. - NEW: Server-side form capture via action hooks for Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Elementor Pro, Fluent Forms, Formidable Forms, Forminator, SureForms, and Divi Contact Form.
- NEW: Failed server-side form forwards are queued and retried with WP-Cron.
- NEW: One-field setup. Paste your measurement ID and you’re done.
- NEW: Client-signal forwarding (IP, country, UA, referer, accept-language) so upstream attribution stays accurate even when the request is proxied.
- REMOVED: Field mapping, AJAX/standard submission mode toggle, debug mode, datalayer option. All gone.
- MIGRATION: v2 field-mapping settings are preserved as
octanist_settings_legacyfor one release; a one-time admin notice explains the new setup.
2.0.1
- FIX: Plugin settings are no longer deleted on deactivation.
- IMPROVEMENT: Tested up to WordPress 6.9.4.
For developers
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FAQ
Octanist: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 29, 2026
Is Octanist free?
Yes. Octanist is free to download and use from the official WordPress.org plugin directory.
Is Octanist safe to use in 2026?
Octanist is a solid plugin choice in 2026, with a few things worth checking first. It runs on 10+ sites, is rated 5/5 and was last updated 4 weeks ago, and scores 73/100 on our health check.
How many websites use Octanist?
Octanist is active on 10+ WordPress websites and has been downloaded 812 times since it launched in September 2025. It was downloaded 195 times in the last 30 days.
Does Octanist work with WordPress 7.1?
Yes. The developer has tested Octanist up to WordPress 7.1.2, the latest release. It requires WordPress 6.0 or newer.
When was Octanist last updated?
The latest version, 4.1.1, was released on September 4, 2026 (4 weeks ago).
Who makes Octanist?
Octanist is developed and maintained by Octanist.
What are the best alternatives to Octanist?
The most popular alternatives to Octanist are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (600K+ installs).
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