Conversion Relay
Send WordPress conversions to the analytics and ad platforms you report on. No tag manager, no code.
Solid choice
Conversion Relay is a solid plugin choice in 2026, with a few things worth checking first. Was last updated 3 weeks ago, and scores 64/100 on our health check.
- Actively developed — last update 3 weeks ago
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Conversion Relay stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | >100 |
| conversion tracking | >100 |
| google analytics | >100 |
| Meta Pixel | >100 |
| woocommerce | >100 |
About Conversion Relay
From the official readme · v0.3.1Description
Conversion Relay connects the plugins you already run to the analytics and
advertising platforms you report on, without a tag manager and without pasting
snippets into your theme.
Every tracked action becomes one normalized event that is routed to each platform
you enable. Server-side delivery is durable and retried in the background, so a
slow request never blocks checkout. Client-side pixels are fired reliably even
when a conversion finishes on a later page, such as a payment-gateway return.
Nothing is sent anywhere until you enable a destination and enter its credentials.
Sources (auto-detected when the plugin is active):
- Ecommerce: WooCommerce, Easy Digital Downloads, WP Simple Pay, Download Monitor
- Forms: Gravity Forms, WPForms, Fluent Forms, Ninja Forms, Contact Form 7, Formidable, Forminator, Elementor Forms, JetFormBuilder, Kadence, SureForms, Everest Forms, HappyForms, WeForms, WS Form, Kali Forms
- Memberships and courses: MemberPress, Paid Memberships Pro, Restrict Content Pro, Ultimate Member, Simple Membership, LearnDash, LifterLMS, Tutor LMS
- Email and CRM: FluentCRM, Groundhogg, MailPoet, Mailster, Mailchimp for WordPress, The Newsletter Plugin, FunnelKit Automations
- Donations and affiliates: GiveWP, Charitable, AffiliateWP, SliceWP, Solid Affiliate, FluentAffiliate
- Builders and booking: Elementor, Divi, Bricks, Breakdance, Oxygen, Beaver Builder, LatePoint, FluentBooking
- WordPress core: site search, login, registration
Destinations:
- Analytics: Google Analytics 4 (client and Measurement Protocol), Plausible, Fathom, Umami, PostHog, Matomo, Simple Analytics, Pirsch, Swetrix, Rybbit, Beam, TinyAnalytics, GoSquared, Usermaven, UserBird, Wide Angle, Koko Analytics, Vireo Analytics
- Behaviour: Microsoft Clarity, Hotjar
- Advertising: Meta (Pixel and Conversions API), Google Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Reddit Ads, LinkedIn Ads, X (Twitter) Ads
- Google Tag Manager, and any endpoint via a generic Webhook
New sources and destinations register through simple filters, so the list grows
without touching the core.
Privacy
Advertising destinations default to denied until consent is granted. The plugin
honors Do Not Track and exposes a wpch_consent filter so a consent-management
platform can decide per event and category. Enhanced conversions (hashing and
sending first-party customer data) are opt-in and off by default.
External services
This plugin sends conversion data to third-party analytics and advertising
platforms. A platform is contacted only after you enable that destination and
enter its credentials on Settings → Conversion Relay. No destination is enabled
by default, and disabling one stops all traffic to it.
For every enabled destination, each tracked conversion sends: the event name
(for example purchase, form submission, registration), the order or entity ID
used for deduplication, order value and currency, cart or line items where the
platform supports them, the page URL and referrer, a timestamp, the visitor’s IP
address and user agent, and any first-party click or analytics identifiers
present in cookies or the URL (_ga, _fbp, _fbc, gclid, wbraid,
gbraid).
If you switch on enhanced conversions (off by default), customer email, phone and
name are SHA-256 hashed before sending. Plain-text customer details are never
transmitted.
Google (Google Analytics 4, Google Ads, Google Tag Manager)
Events are sent to the GA4 Measurement Protocol at google-analytics.com from your
server, and the gtag.js or gtm.js script is loaded from googletagmanager.com
in the visitor’s browser to fire client-side conversions. Terms of service:
https://policies.google.com/terms Privacy policy: https://policies.google.com/privacy
Meta (Facebook and Instagram Ads)
Conversions are sent to the Meta Conversions API at graph.facebook.com from your
server, and the Meta Pixel is loaded from connect.facebook.net in the visitor’s
browser. Terms of service: https://www.facebook.com/legal/terms Privacy policy:
https://www.facebook.com/privacy/policy/
Microsoft (Microsoft Advertising and Clarity)
Conversions are sent through the UET tag loaded from bat.bing.com, and Clarity
events through the tag loaded from clarity.ms, both in the visitor’s browser.
Microsoft Advertising agreement:
https://about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-agreement
Clarity terms: https://clarity.microsoft.com/terms Privacy statement:
https://www.microsoft.com/en-us/privacy/privacystatement
TikTok Ads
Conversions are sent to the TikTok Events API at business-api.tiktok.com from
your server. Business products terms:
https://ads.tiktok.com/i18n/official/policy/business-products-terms Privacy
policy: https://www.tiktok.com/legal/page/global/privacy-policy/en
Pinterest Ads
Conversions are sent to the Pinterest Conversions API at api.pinterest.com from
your server. Terms of service: https://business.pinterest.com/business-terms-of-service/
Privacy policy: https://policy.pinterest.com/en/privacy-policy
Reddit Ads
Conversions are sent to the Reddit Conversions API at ads-api.reddit.com from
your server. Advertising services agreement:
https://business.reddithelp.com/s/article/Reddit-Advertising-Services-Agreement
Privacy policy: https://www.reddit.com/policies/privacy-policy
LinkedIn Ads
Conversions are sent to the LinkedIn Conversions API at api.linkedin.com from
your server. Ads agreement: https://www.linkedin.com/legal/sas-terms Privacy
policy: https://www.linkedin.com/legal/privacy-policy
X (Twitter) Ads
Conversions are fired through the X website tag loaded from
static.ads-twitter.com in the visitor’s browser. Ads terms:
https://legal.x.com/ads-terms.html Privacy policy: https://x.com/en/privacy
Hotjar
Events are sent through the Hotjar script loaded from static.hotjar.com in the
visitor’s browser. Terms of service:
https://www.hotjar.com/legal/policies/terms-of-service/ Privacy policy:
https://www.hotjar.com/legal/policies/privacy/
Plausible Analytics
Events are sent from your server to plausible.io, or to the self-hosted address
you enter. Terms: https://plausible.io/terms Privacy policy:
https://plausible.io/privacy
PostHog
Events are sent from your server to the PostHog host you enter, us.i.posthog.com
by default. Terms: https://posthog.com/terms Privacy policy:
https://posthog.com/privacy
Umami
Events are sent from your server to the Umami host you enter, cloud.umami.is by
default. Terms: https://umami.is/terms Privacy policy: https://umami.is/privacy
Matomo
Events are sent from your server to the Matomo address you enter, which is your
own instance or Matomo Cloud. Cloud terms:
https://matomo.org/matomo-cloud-terms-of-service/ Privacy policy:
https://matomo.org/privacy-policy/
Webhook
If you enable the Webhook destination, the full normalized event is POSTed as
JSON to the URL you enter. You control that endpoint and the terms that apply to
it.
Fathom, Simple Analytics, Pirsch, Swetrix, Rybbit, Beam, TinyAnalytics,
GoSquared, Usermaven, UserBird, Wide Angle and Koko Analytics are fired through
the tracking script those services already install on your site. Conversion Relay
calls the script that is present in the page and opens no connection of its own.
Vireo Analytics is written to locally, with no external request.
Installation
- Upload the plugin to
/wp-content/plugins/or install it from the Plugins
screen in WordPress. - Activate it.
- Go to Settings → Conversion Relay, connect the destinations you use, and toggle
which sources to track.
Frequently asked questions
Does this need a tag manager?
No. Events are wired directly from your plugins to each platform.
Will server-side tracking slow down my checkout?
No. Server-side delivery runs in the background with retries, so the request that completes a sale is never held up waiting on an analytics or ad platform.
Where do delivery errors show up?
Settings → Conversion Relay → Status lists recent delivery attempts, including failures and retries. wp conversion-hub status shows the same from WP-CLI.
Can I add a platform that isn’t listed?
Yes. Register your own source or destination with wpch_register_source / wpch_register_destination — no core changes needed.
Changelog
Privacy and security fixes. Recommended for every site, particularly any using WooCommerce with a server-side destination.
0.3.1
- Customer data is no longer written to the delivery queue in the clear. It is
hashed when enhanced conversions are on and omitted when they are off, so
nothing readable is left behind in Action Scheduler’s tables. - The Webhook destination now honours the enhanced conversions setting like
every other destination, and requires an https endpoint. - The public event endpoint no longer forwards browser-side events to server
destinations, and its rate limiting works correctly behind a proxy or CDN. - Consent now follows the visitor’s own choice wherever a WP Consent API
compatible plugin provides one. The consent screen says which of the two
regimes is in force instead of implying a per-visitor signal. - Matomo’s token is sent in the request body rather than the URL, so it stays
out of server logs. API keys and tokens are masked on the settings screen.
0.3.0
- Warn in the admin when the plugin is active but has no destination or no
sources enabled, instead of silently sending nothing. - New Media source: tracks the first play of each video and audio element.
- Fathom destination takes an optional event label prefix, so its events stay on
their own rows when another tool reports to the same site.
0.2.0
- Every destination is now available to every user, with no license checks.
- Documented all external services in the readme.
0.1.0
- Initial release: event hub with durable async delivery, ten sources, and twelve
destinations across analytics and advertising.
Screenshots
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best Conversion Relay alternatives
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FAQ
Conversion Relay: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 5, 2026
Is Conversion Relay free?
Yes. Conversion Relay is free to download and use from the official WordPress.org plugin directory.
Is Conversion Relay safe to use in 2026?
Conversion Relay is a solid plugin choice in 2026, with a few things worth checking first. Was last updated 3 weeks ago, and scores 64/100 on our health check.
How many websites use Conversion Relay?
Conversion Relay is active on <10 WordPress websites and has been downloaded 279 times since it launched in August 2026. It was downloaded 121 times in the last 30 days.
Does Conversion Relay work with WordPress 7.1?
Yes. The developer has tested Conversion Relay up to WordPress 7.1.2, the latest release. It requires WordPress 6.2 or newer.
What PHP version does Conversion Relay need?
Conversion Relay requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Conversion Relay last updated?
The latest version, 0.3.1, was released on September 15, 2026 (3 weeks ago).
Who makes Conversion Relay?
Conversion Relay is developed and maintained by Jean Galea.
What are the best alternatives to Conversion Relay?
The most popular alternatives to Conversion Relay are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (500K+ installs).
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