ClickTrace – Click Tracking for Phone, Email and Custom Links
Most contact forms get counted. A tap on your phone number or email link does not. ClickTrace tracks every one automatically.
Solid choice
ClickTrace is a solid plugin choice in 2026, with a few things worth checking first. It runs on 10+ sites and was last updated 2 months ago, and scores 62/100 on our health check.
- Tested with the latest WordPress (7.1)
- Small user base (10+ active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where ClickTrace stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | >100 |
| call tracking | >100 |
| click tracking | >100 |
| link tracking | >100 |
| phone number tracking | #79 |
Version adoption
Share of active sites per release.
About ClickTrace
From the official readme · v1.1.0Description
You added a phone number to your site so people could call you. You added an email link so people could message you. But your analytics only shows page views, so you have no real way to know if anyone is actually tapping them, or which page they tapped from.
That is the gap ClickTrace closes. Once activated, it automatically tracks every click on tel: (phone) links and mailto: (email) links across your site, with zero configuration. You can also add your own links, like a booking button, a WhatsApp link or a “Get a Quote” button, and track each one separately by name.
Who This Is For
ClickTrace is built for local businesses and service providers where a phone call or an email is the real conversion, not just a form fill: taxi and transport companies, restaurants, trades and repair services, clinics, salons, and any business that relies on click-to-call.
What You Get
- Automatic click tracking for phone number links, no setup required
- Automatic click tracking for email links, no setup required
- Add unlimited custom links to track (booking buttons, WhatsApp, quote forms, anything)
- Stats for today, yesterday, last 7 days, this month and last month
- Month-over-month percentage change, so you can see if clicks are trending up or down
- See exactly which page each click came from
- Approximate visitor location (city and country) per click
- Full click log with page, link, location and timestamp, with pagination and a rows-per-page choice
- One-click CSV export of your full click data
- A simple shortcode to drop a full stats dashboard onto any page
- Mobile responsive dashboard that matches your site, not a separate app
- Works with any WordPress theme, no page builder or theme requirement
How It Works
After activation, phone and email link clicks are tracked automatically, nothing to configure. To view your stats, create a page and add this shortcode:
[clicktrace]
That page becomes a full dashboard: stats broken down by time period, a sidebar to filter by link type, a click log, and CSV export.
To track a custom link, open ClickTrace in your WordPress admin menu, add the link’s name and its exact URL, and it appears as its own filter in the dashboard, tracked separately from your phone and email numbers.
External services
This plugin connects to two third-party IP geolocation services to determine the approximate city and country of a visitor when they click a tracked link (tel:, mailto:, or a custom tracked link). This only happens at the moment of a click, not on every page view.
FreeIPAPI (primary lookup service)
The visitor’s IP address is sent to freeipapi.com to retrieve city and country data.
Service: https://freeipapi.com
Privacy Policy: https://freeipapi.com/privacy/
ip-api.com (fallback lookup service, used only if FreeIPAPI does not return a result, and only for IPv4 addresses)
The visitor’s IP address is sent to ip-api.com to retrieve city and country data.
Service: https://ip-api.com
Privacy Policy: https://ip-api.com/docs/legal
No other visitor data (name, email, browsing history) is sent to these services beyond the IP address of the click event.
Installation
- Upload the clicktrace folder to the /wp-content/plugins/ directory, or install directly through the WordPress Plugins screen
- Activate the plugin through the “Plugins” screen in WordPress
- Go to ClickTrace in your WordPress admin menu to add custom tracked links (phone and email tracking work automatically, no setup needed)
- Create a new page and add the shortcode [clicktrace] to display your stats dashboard
Frequently asked questions
Does this track phone number and email clicks automatically?
Yes. As soon as you activate the plugin, every tel: and mailto: link on your site is tracked with no additional configuration.
Can I track a specific button or link that is not a phone or email link?
Yes. Go to ClickTrace in your WordPress admin, add the link’s exact URL and a name for it, and it is tracked separately from your general stats.
Does this replace Google Analytics?
No, and it is not trying to. Google Analytics tells you about page views and sessions. ClickTrace focuses specifically on one thing it does not cover well: whether people are actually tapping your phone number, email or key buttons.
Is this GDPR friendly?
ClickTrace only stores the approximate city and country derived from a visitor’s IP address at the moment they click a tracked link, it does not store names, emails or full IP addresses tied to identity, and it does not track page views or set marketing cookies. Check the External Services section above for exactly which services are contacted.
Can I track WhatsApp or booking links?
Yes. Any link, including WhatsApp click-to-chat links and third-party booking links, can be added as a custom tracked link.
Does this slow down my website?
No. The tracking script is small and loads asynchronously. It does not affect your page load speed in any meaningful way.
Where do I see the click stats?
Add the [clicktrace] shortcode to any page in WordPress. That page displays your full stats dashboard.
Is visitor location data accurate?
Location is estimated from the visitor’s IP address and shows city and country level accuracy. It is not exact GPS location.
Does this work with any WordPress theme?
Yes. ClickTrace works independently of your theme and does not require any specific theme features.
Can I export the data?
Yes. Every report includes a CSV export option so you can download your click data at any time.
Changelog
Confirmed compatible with WordPress 7.1. Fixes the click log pagination for sites with large amounts of data.
1.1.0
- Confirmed compatible with WordPress 7.1
- Replaced the click log pagination with truncated page numbers, ellipsis and previous/next arrows, so large click logs no longer render dozens of page buttons
- Added a rows-per-page choice (15, 30, 50, 100) that is remembered in the page URL
- Added an optional, dismissible admin notice inviting long-time active users to leave a review, shown only after 14 days of use and at least 10 tracked clicks
- Rewritten plugin description and FAQ
1.0.0
- Initial release
- Automatic tel: and mailto: link tracking
- Custom link tracking with names
- Stats dashboard: today, yesterday, last 7 days, this month, last month
- Month-over-month percentage comparison
- Visitor location tracking (city and country)
- Full click log with pagination
- CSV export
- Sidebar filter by link type
- Mobile responsive dashboard
Screenshots
For developers
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FAQ
ClickTrace: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 4, 2026
Is ClickTrace free?
Yes. ClickTrace is free to download and use from the official WordPress.org plugin directory.
Is ClickTrace safe to use in 2026?
ClickTrace is a solid plugin choice in 2026, with a few things worth checking first. It runs on 10+ sites and was last updated 2 months ago, and scores 62/100 on our health check.
How many websites use ClickTrace?
ClickTrace is active on 10+ WordPress websites and has been downloaded 297 times since it launched in July 2026. It was downloaded 62 times in the last 30 days.
Does ClickTrace work with WordPress 7.1?
Yes. The developer has tested ClickTrace up to WordPress 7.1.2, the latest release. It requires WordPress 5.8 or newer.
What PHP version does ClickTrace need?
ClickTrace requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was ClickTrace last updated?
The latest version, 1.1.0, was released on August 13, 2026 (2 months ago).
Who makes ClickTrace?
ClickTrace is developed and maintained by MBI Enterprises.
What are the best alternatives to ClickTrace?
The most popular alternatives to ClickTrace are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (600K+ installs).
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