Bubo Insights — Self‑Hosted Privacy‑Friendly Analytics
Bubo Insights: Privacy friendly WordPress plugin for self-hosted website analytics, traffic monitoring, and visitor tracking.
Use with caution
Bubo Insights works, but test it on a staging site before relying on it in 2026. It runs on 10+ sites, is rated 5/5 and was last updated 12 months ago, and scores 45/100 on our health check.
- Small user base (10+ active installs)
- Very few reviews so far
- Only tested up to WordPress 6.8 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Bubo Insights stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | >100 |
| cookieless tracking | #33 |
| outgoing clicks | #32 |
| privacy friendly | #66 |
| self-hosted analytics | #50 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 5 from 1 reviews
About Bubo Insights
From the official readme · v1.0.16.5Description
Bubo Insights is a self-hosted, privacy friendly analytics tool designed for seamless monitoring of website analytics, traffic data, and outgoing clicks.
Bubo Insights provides comprehensive website analytics data without the use of cookies, ensuring privacy friendly tracking and data ownership. Bubo Insights has a focus on in-website statistics, offering detailed stats and a simple analytics dashboard, making it an excellent analytics tool, for free.
Whether you’re looking for privacy-first solutions or simple analytics, Bubo Insights has you covered.
Top Features in a nutshell
- Tracks Visitors, Page Visits, Referrers, and Outgoing Clicks: Offers comprehensive website analytics to monitor user behavior, ensuring you get detailed stats and insights.
- Easy to Install: No coding or technical knowledge is required, making setup a breeze for all WordPress users looking for a simple analytics solution.
- Embedded in Your WP Website Admin Dashboard: Access all analytics directly from your WordPress dashboard for ease of use and real-time insights into your website stats.
- Self-Hosted Data: Ensures full data ownership with all data stored in your WordPress database, providing privacy friendly tracking and security.
- Simple, Clean, and Responsive Analytics Dashboard: User friendly interface for easy navigation and analysis, available both on desktop and mobile devices.
- No Cookie Banner Needed: Provides cookieless tracking for privacy friendly analytics, eliminating the need for annoying cookie banners.
- Privacy Friendly: Does not store personal user information, ensuring compliance with privacy regulations and maintaining user trust.
Privacy Friendly, Self-Hosted, No External Accounts, Unlimited Tracking
Understanding the need for privacy in today’s digital landscape, where privacy regulations are getting stricter, Bubo Insights offers the possibility to gather insightful website analytics and traffic data without compromising user privacy, thanks to its server-side tracking methods.
Bubo Insights believes in complete data ownership. All website analytics data collected is stored in your WordPress database, ensuring privacy-friendly tracking and security. There are no limits on the number of visits or visitors that can be recorded, offering unlimited tracking capabilities. However, it’s worth noting that very high data volumes could impact performance.
Analyze Key Core Metrics with an Intuitive Dashboard
Wondering how well your website is performing? Want to see if real visitors are engaging with your content and converting? Traditional analytics tools often require complex setups, numerous customizations, and confusing metrics, along with privacy concerns over cookie banners.
With Bubo Insights, you can access all the core metrics needed to optimize your website’s performance. The intuitive dashboard provides an at-a-glance overview of your site’s performance with detailed stats on Page Visits, Visitors, Referrers, Outgoing Clicks, and more.
Bubo Insights’ Dashboard is designed to perform well both from desktop and mobile devices, ensuring that your website analytics, privacy-friendly tracking, and traffic monitoring stats are always at your fingertips, providing real-time insights into your site visitors and traffic.
Simple to use Analytics Tool
One of the standout features of our plugin is its simplicity. Setup is straightforward, even for those with limited technical expertise. You just need to press Install, and you’re ready to gain insights into what people do on your website without compromising their privacy.
Once installed, the plugin begins tracking immediately, providing you with valuable data on website analytics and traffic monitoring without the need for complex configurations. The user-friendly interface ensures that you can access and understand your website statistics effortlessly, making it a truly simple analytics solution for all WordPress users.
This makes Bubo Insights a reliable analytics tool that provides all the essential features, including website stats and outgoing clicks, without the associated privacy concerns. In fact, the plethora of metrics that most of the analytics tools offers can sometimes be overwhelming, but this plugin simplifies the process, focusing on delivering the most critical data in an accessible user friendly format. This makes it easier to make informed decisions about your website‘s content and strategy, ensuring privacy-first website analytics and traffic monitoring.
Free plugin, no subscription needed!
Moreover, this simple analytics tool delivers all these valuable insights into user behavior for free! Despite being a free analytics solution, Bubo Insights offers a robust set of functionalities that everyone should enjoy in his/her website. This makes it an ideal choice for small business owners, bloggers, and anyone looking to keep an eye on their website’s performance, traffic monitoring, and data ownership without breaking the bank.
In short, Bubo Insights is a powerful, free analytics plugin for WordPress that offers a privacy-friendly solution for tracking the traffic of your website. With its comprehensive analytics stats, simple setup, and complete data ownership, it’s the ideal solution for anyone looking to gain valuable insights into their website traffic while respecting visitor privacy.
Try it today and take the first step towards a more transparent and privacy-friendly approach to website analytics and traffic monitoring!
Installation
To easily install Bubo Insights enter the WordPress dashboard and select Plugins > Add New Plugin. Search for “Bubo Insights” and install the first result you see there.
To install the zip file downloaded from this page:
1. Login to your WordPress dashboard
2. Visit the Plugins > Add New Plugin
3. Click the Upload Plugin button at the top
4. In the upload form that appears, click the Choose file button and select the bubo-insights.zip file you downloaded here
5. Click the Install Now button
6. Once the page reloads, click the blue Activate link
7. Purge your website cache.
Please make sure the Date and Time are set correctly in WordPress.
Frequently asked questions
Is Bubo Insights free?
Yes! Bubo Insights’ core features are free, providing comprehensive website analytics without any cost.
Does it use Google Analytics?
No, Bubo Insights is a self-hosted, privacy-friendly that does not rely on or share code with Google Analytics.
Can I use Bubo Insights and Google Analytics at the same time?
Yes, you can run both Bubo Insights and Google Analytics simultaneously without any problems, ensuring you get the best of both analytics tools.
Do I need an account?
No, Bubo Insights is a self-hosted, privacy-friendly WordPress plugin that does not require an external account.
Is technical knowledge required to operate Bubo Insights?
No, Bubo Insights is easy to install and use, even without any coding or technical knowledge. It provides comprehensive website analytics with a user-friendly interface.
Does tracking start right away?
Yes, tracking starts immediately after you install and activate Bubo Insights, providing you with real-time website analytics. If you don’t see any views right away, clear your site’s cache and then visit your site in a private browser tab to record your first view.
What metrics does it track?
Bubo Insights tracks Visitors, Visits, Referrers, and Outbound link clicks, providing comprehensive website traffic monitoring.
Is there a tracking code?
Yes, but you don’t have to add it yourself. The tracking code is automatically included on all of your site’s pages once Bubo Insights is activated, ensuring an easy and user friendly analytics tool.
Will Bubo Insights affect my site’s performance?
No, the tracking script is less than 3kb and it is embedded on all the website pages. So the difference in your site’s performance after installing Bubo Insights will be virtually zero.
Are bot visits counted?
We filter out bot visits using best practice techniques to ensure accurate visitor tracking. (e.g. bots use headless browsers and don’t run certain scripts)
Are logged-in users visits tracked?
Yes, all users’ visits are tracked. You can easily filter them out when checking the website traffic data.
Is there a limit to the number of visitors I can track?
No, there is no limit. The only limiting factor is your own WordPress database and server capacity.
Where is the data stored?
The data is stored in your own WordPress database, ensuring full data ownership.
Can I export data?
Yes, data can be exported to CSV files for easy analysis and backup.
Can I give feedback about the plugin?
Yes, please! We really value your feedback. If you have any doubts, you can submit a support request on the WordPress forums, and we will respond promptly.
Changelog
Plugin released to the public. Discard all the alphas.
1.0.16
- Fixed a major bug that crashed the Stats page after the 31st of December, Happy New 2025 Millenium bug nostalgics! 🙂
- Added support for WordPress 6.8
1.0.15
- Reduced layout shift when reloading the Live stats page
- Improved the Info page (formerly the “plugins’ handbook”)
- Introducing Ledger, User Log and Site Structure Analysis Features for the premium version of Bubo Insights
- Fixed a bug that made the User Log hang and fail on sites with a long history of tracking
- Minor Bugfixes
1.0.14
- Added Freemius Libraries to the Plugin for the implementation of future Premium versions
- Reduced total size of tracking script and script dependencies
- Removed deprecated variables from the tracking scripts and tracking engine
- Improved tracking script reliability for short visits
- Added new variables to the tracking scripts (will be implemented in the coming versions)
- Minor bugfixes
1.0.13
- Adding cache of the filters used per user in the Stats
- Minor bugfixes
1.0.12
- Minor Bugfixes
- Clicks without a href attribute are no more recorded in database
- Paused a nonce control that made admin menu pages expiring early for no reason.
1.0.11
- Stats page redone from scratch with similar but improved faster UI based on jQuery UI
- Tracking code now is inline instead of an additional .js file for better cache plugins compatibility
Screenshots
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
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FAQ
Bubo Insights: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 18, 2026
Is Bubo Insights free?
Yes. Bubo Insights is free to download and use from the official WordPress.org plugin directory.
Is Bubo Insights safe to use in 2026?
Bubo Insights works, but test it on a staging site before relying on it in 2026. It runs on 10+ sites, is rated 5/5 and was last updated 12 months ago, and scores 45/100 on our health check.
How many websites use Bubo Insights?
Bubo Insights is active on 10+ WordPress websites and has been downloaded 2,855 times since it launched in June 2024. It was downloaded 54 times in the last 30 days.
Does Bubo Insights work with WordPress 7.1?
Bubo Insights is officially tested up to WordPress 6.8.11, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
When was Bubo Insights last updated?
The latest version, 1.0.16.5, was released on October 21, 2025 (12 months ago).
Who makes Bubo Insights?
Bubo Insights is developed and maintained by pizza2mozzarella.
What are the best alternatives to Bubo Insights?
The most popular alternatives to Bubo Insights are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (500K+ installs).
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