BigBad Deep eCommerce Insights

BigBad Deep eCommerce Insights gives WooCommerce store owners a clear, fast dashboard of their most important store metrics – without loading a single order object.

Free features

• Store snapshot – total orders, total revenue, and average order value at a glance
• Top 10 products – ranked by units sold over the last 30 days. Variations roll up to their parent product so the leaderboard reflects real winners, not 18 colour variants.
• Category breakdown – revenue, units, and revenue share % per WooCommerce category over the last 30 days
• 30-day daily revenue chart – inline bar chart rendered in pure HTML/CSS (no JavaScript chart library, no slow load) with a tooltip on every day
• Repeat customers – count of logged-in customers with more than one qualifying order
• New vs Returning split – 30-day stacked bar showing how many of this month’s paid orders came from new customers, returning customers, and guests, with retention commentary
• 7-day trend – this week vs last week order count with direction arrow and percentage change

All queries use aggregate SQL. No order objects are loaded on page render, making the dashboard safe for stores of any size. The free daily-revenue chart uses WooCommerce’s HPOS order-stats table (wp_wc_order_stats) when available; the remaining free metrics read the legacy order store, so keep WooCommerce’s legacy-order-table sync enabled if you run HPOS in authoritative mode.

Every metric on the dashboard is documented in plain English on the Help / About and How to Use pages – what each number includes, how it’s calculated, and what to do when it moves. No black-box analytics.

Pro features

Upgrade to BigBad Deep eCommerce Insights Pro for the full analytics engine:

• Demand Intelligence – units and revenue by product, tracked in real time
• Repeat Buyers – repeat purchase rate and buyer counts per product
• Inactive-Customer Detection (Churn Radar) – flags customers with no paid order in the last 45 days, plus the products from their final order
• True Demand – units sold per in-stock hour (stock-normalized sales speed)
• Top Sellers Reorder – your best-selling products over the last 14 days shown alongside current stock, so you know what to reorder first
• God Mode – dead shelf space, hidden winners, and addiction score in one view
• Category Intelligence – category cross-sell matrix, category-level loyalty scoring (0-100), and plain-English behavioral summaries
• Historical backfill – sync years of past orders into the analytics engine

Requirements

• WordPress 6.0 or higher
• WooCommerce 7.0 or higher
• PHP 7.4 or higher