Attribution for WordPress
Attribution uses precise methods to calculate the ROI from your online ads.
Consider an alternative
Attribution for WordPress shows warning signs in 2026 — compare the alternatives below before installing. It runs on 10+ sites and was last updated 6 years ago, and scores 23/100 on our health check.
- Small user base (10+ active installs)
- Very few reviews so far
- No update in 5 years
- Only tested up to WordPress 5.5 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Attribution for WordPress stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | >100 |
| attribution | >100 |
| attributionapp | #1 |
Version adoption
Share of active sites per release.
About Attribution for WordPress
From the official readme · v1.0.5Description
Plugin for Attribution
- Attribute marketing spend to revenue growth with precise calculations
- Automatically pull in cost data from Google adwords and Facebook Ads
- See a full browsing and purchase history of any specific customer
Attribution uses precise methods to calculate the ROI from your online ads.
Attribution diligently tracks every touchpoint each visitor makes before a purchase is made.
We automatically track Organic and Social traffic broken down into categories for each search engine and social network.
When Google and Facebook are connected we pull in your campaigns and automatically tag your your Facebook ad URLs so we can see which ad each customer came from.
Attribution allows you to define custom traffic sources by URL path, referrer, or any combination of UTM tags or URL params.
When a purchase is made, we divide credit between each touchpoint that influenced the purchase decision.
We divide credit based on the attribution model you choose: time decay, linear, first touch, or last touch.
See Your True ROI
Attribution is the only platform that pulls your cost data from ad platforms, correlates that cost to specific users, then tracks revenue from those users over time.
Eliminate Duplicate Tracking
Use multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing. Get the full picture with first touch, last touch, linear and time decay attribution models.
Tracking Any Type of Spending
Apply any type of spending to any channel. Want to track ROI on a niche ad platform? No problem. Want to track the ROI of your social media consultants? We can do that too.
Get Your Customer’s Full Story
Each customer tells an interesting story that you’ll never get from a spreadsheet or an ad platform. Understand those stories and use them to power better marketing decisions.
Track Real Lifetime Value
Attribution lets you track both the revenue collected as it happens, and the revenue expected based on the account. You define your lifetime value and we track the ROI.
Track Real People Across All Devices
Our model is based on people, not devices, so you can seamlessly track customers across multiple devices, phones, and apps.
Installation
- Go to the Plugins > Add New page in your WordPress admin.
- Search for “Attribution” and install Attribution for WordPress.
- Click Activate Plugin.
- Go to Settings > Attribution and enter your Attribution Project ID.
Screenshots
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best Attribution for WordPress alternatives
All analytics plugins →
FAQ
Attribution for WordPress: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 30, 2026
Is Attribution for WordPress free?
Yes. Attribution for WordPress is free to download and use from the official WordPress.org plugin directory.
Is Attribution for WordPress safe to use in 2026?
Attribution for WordPress shows warning signs in 2026 — compare the alternatives below before installing. It runs on 10+ sites and was last updated 6 years ago, and scores 23/100 on our health check.
How many websites use Attribution for WordPress?
Attribution for WordPress is active on 10+ WordPress websites and has been downloaded 2,409 times since it launched in February 2016. It was downloaded 53 times in the last 30 days.
Does Attribution for WordPress work with WordPress 7.1?
Attribution for WordPress is officially tested up to WordPress 5.5.22, while the latest release is 7.1.2. It may still work, but try it on a staging site first.
When was Attribution for WordPress last updated?
The latest version, 1.0.5, was released on October 20, 2020 (6 years ago).
Who makes Attribution for WordPress?
Attribution for WordPress is developed and maintained by Attribution.
What are the best alternatives to Attribution for WordPress?
The most popular alternatives to Attribution for WordPress are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (600K+ installs).
Powered by PageForge
Want thousands of pages that rank like these? Build them in an afternoon.
This directory runs on the same engine as PageForge. Turn any spreadsheet, CSV or API into thousands of fast, SEO-ready WordPress pages — with schema, internal links and AI-written copy baked in.
- CSV, Google Sheets & API data sources
- AI content, schema & internal links per page
- Works with Elementor, Gutenberg, Yoast & Rank Math
- Free on WordPress.org — no credit card
