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Analytics Tracker icon
Maintained Tested up to 6.9.9

Analytics Tracker

Analytics Tracker makes it super easy to add Google Analytics tracking code on your site

Active installs1K+1K+ tier
Downloads · 30d274▲ +3.4% vs prev. 30d
Rating5/52 reviews
Health score49/100Fair
All-time downloads37.8KSince Feb 2016
Support resolved—No recent threads
RequiresWP 4.6PHP any
Downloads · 7d65▼ -13.3% week over week
Our verdict

Use with caution

Analytics Tracker works, but test it on a staging site before relying on it in 2026. It runs on 1K+ sites, is rated 5/5 and was last updated 6 months ago, and scores 49/100 on our health check.

  • Very few reviews so far
  • Only tested up to WordPress 6.9 (latest is 7.1)

How does it stack up?

Side-by-side on installs, updates, ratings & support

Daily downloads

4812Jul 1Aug 14Sep 28
Yesterday8
Daily average (1y)8
Peak day298Mar 4, 2026
Last 12 months2.8K

Download spikes usually follow a new release — each site that auto-updates counts as a download.

Rankings

Where Analytics Tracker stands today

WordPress.org search rankings

Live position in the plugin search, top 100
KeywordPositionCompeting pluginsCategory
analytics #34 7,466 Best analytics plugins →
ga4 #24 493 Best ga4 plugins →
google analytics #53 3,762 Best google analytics plugins →
google tag >100 5,160 Best google tag plugins →
Measurement ID #2 427 Best Measurement ID plugins →

Version adoption

Share of active sites per release.

  • 2.051.8%
  • 3.039.6%
  • Other8.7%

Rating breakdown

★★★★★★★★★★ 5 from 2 reviews

  • 5★100.0%
  • 4★0.00%
  • 3★0.00%
  • 2★0.00%
  • 1★0.00%

About Analytics Tracker

From the official readme · v3.0.1

Description

If you like the plugin, feel free to rate it. Thank You!

Analytics Tracker utilizes the latest and greatest features of Google global site tag (gtag.js) and makes it super easy to add tracking code on your blog.

Note: Google ended Universal Analytics (UA-) processing on July 1, 2023. We keep UA tracking IDs for legacy compatibility, but for active reporting we strongly recommend using Google Analytics 4 with a G-XXXXXXXX Measurement ID.

This is one of the simplest to use WordPress plugins to insert Google Analytics code on your websites built in WordPress.

Google Analytics is now the most widely used web analytics service on the Internet.

Features:

  • GA4 Measurement ID setup – Configure your Google tag with a valid GA4 Measurement ID (for example: G-XXXXXXXXXX).
  • User ID (optional) – Send an anonymous hashed user identifier for logged-in users.
  • Enriched page_view event – Adds contextual parameters for home, singular, taxonomy, author, search, and 404 pages.
  • Comment Event (optional) – Enable or disable the event sent when a comment becomes visible on your site.
  • Minimal compatibility mode for non-GA4 IDs – Loads basic gtag config without custom events.

Analytics Tracker on GitHub
You can submit feature requests or bugs on Analytics Tracker repository.

Localization

You can translate Analytics Tracker on translate.wordpress.org.

Installation

In most cases you can install automatically from WordPress.org.

However, if you install this manually, follow these steps:
1. Upload the Analytics Tracker plugin to your site;
2. Activate the plugin through the \’Plugins\’ menu in WordPress;
3. Then enter your GA4 Measurement ID (G-XXXXXXXXXX);
You’re done!

If you don’t have a GA4 Measurement ID yet, create a property in Google Analytics and get your Measurement ID (for example: G-XXXXXXXXXX).

Frequently asked questions

How can I suggest a new feature, contribute or report a bug?

You can submit pull requests, feature requests and bug reports on our GitHub repository.

What are the requirements to use this plugin?

You need an active Google Analytics account and obviously a WordPress blog.

Where can I see the analytics report?

You can see your detailed analytics report in your Google Analytics account.

What data does the tracking snippet capture?

When you add either of these tracking snippets to your website, you send a pageview for each page your users visit. Google Analytics processes this data and can infer a great deal of information including: The total time a user spends on your site. The time a user spends on each page and in what order those pages were visited. What internal links were clicked (based on the URL of the next pageview). In addition, the IP address, user agent string, and initial page inspection performed by the tracking library can be used to determine things like the following: The geographic location of the…

Changelog

3.0.1

  • Added a WordPress Playground blueprint with a preconfigured GA4 Measurement ID for demo use.
  • Added a Playground admin notice to clarify that tracking runs in the background and should be verified with browser developer tools.
  • Removed unused legacy Scroll Depth vendor files from the plugin package.
  • Updated README wording to use tracking-library terminology instead of referencing analytics.js directly.

3.0.0

  • Updated settings and documentation for GA4 Measurement ID.
  • Added settings sanitization callback for plugin options.
  • Added an optional setting to enable or disable the event sent when a comment becomes visible on your site.
  • Improved uninstall routine for multisite installations.
  • Refined admin asset versioning and loading.

2.0.1

  • Added compatibility with PHP 7.2

2.0.0

  • Use Global Site Tag (gtag.js)
  • Deleted Force SSL

1.1.1

  • Fixed XSS vulnerability on search event, thanks to Arjan Snaterse – https://www.uprise.nl

1.1.0

  • Added tracking code for Accelerated Mobile Pages (Require AMP plugin https://wordpress.org/plugins/amp/)

Full changelog on WordPress.org →

Screenshots

Google Analytics Settings
Google Analytics Settings

For developers

Is this your plugin? Show off the numbers.

Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.

Active installs badge Rating badge Health score badge

Best Analytics Tracker alternatives

All analytics plugins →
Alternatives
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6 Head, Footer and Post Injections Head, Footer and Post Injections Head and Footer plugin lets you to add HTML code to the head and footer sections of your… by Stefano Lissa 200K+ ★★★★★★★★★★ 4.9 (735) 6 months ago 53
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FAQ

Analytics Tracker: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org · checked Sep 29, 2026

Is Analytics Tracker free?

Yes. Analytics Tracker is free to download and use from the official WordPress.org plugin directory.

Is Analytics Tracker safe to use in 2026?

Analytics Tracker works, but test it on a staging site before relying on it in 2026. It runs on 1K+ sites, is rated 5/5 and was last updated 6 months ago, and scores 49/100 on our health check.

How many websites use Analytics Tracker?

Analytics Tracker is active on 1K+ WordPress websites and has been downloaded 37,832 times since it launched in February 2016. It was downloaded 274 times in the last 30 days.

Does Analytics Tracker work with WordPress 7.1?

Analytics Tracker is officially tested up to WordPress 6.9.9, while the latest release is 7.1.2. It may still work, but try it on a staging site first.

When was Analytics Tracker last updated?

The latest version, 3.0.1, was released on March 20, 2026 (6 months ago).

Who makes Analytics Tracker?

Analytics Tracker is developed and maintained by Valeriu Tihai.

What are the best alternatives to Analytics Tracker?

The most popular alternatives to Analytics Tracker are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (600K+ installs).

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