Adjusted Bounce Rate
Google Analytics does not properly track some important engagement metrics like Avg Session Duration, Avg Session Duration, and Bounce Rate. This plugin uses a commonly-accepted JavaScript method of improving the…
Consider an alternative
Adjusted Bounce Rate shows warning signs in 2026 — compare the alternatives below before installing. It runs on 30+ sites, is rated 4.2/5 and was last updated 11 years ago, and scores 33/100 on our health check.
- Small user base (30+ active installs)
- No update in 11 years
- Only tested up to WordPress 4.1 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Adjusted Bounce Rate stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| analytics | >100 |
| bounce rate | >100 |
| google analytics | >100 |
| time on page | >100 |
| time on site | >100 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 4.2 from 5 reviews
About Adjusted Bounce Rate
From the official readme · v1.2.1Description
Google Analytics does not properly track some important engagement metrics like Avg Session Duration, Avg Session Duration, and Bounce Rate. This plugin uses a commonly-accepted JavaScript method of improving the accuracy of these stats.
This plugin addresses the issues as identified by the Google Analytics team at:
Others have also blogged about their own solutions at:
- http://padicode.com/blog/analytics/the-real-bounce-rate/
- http://briancray.com/posts/time-on-site-bounce-rate-get-the-real-numbers-in-google-analytics
See http://grantnorwood.com/wordpress/plugins/adjusted-bounce-rate/ for more information about the plugin and the author, or visit the GitHub repo at https://github.com/grantnorwood/adjusted-bounce-rate to fork my code or submit an issue.
Features
- Set the engagement tracking event interval. (Defaults to 10 secs.)
- Set the max engagement time, which allows you to customize when the session should be
considered abandoned. (Defaults to 20 mins.) - Set the minimum engagement time, which can be used to set an initial amount of time
required to count the user has having engaged. (Defaults to 10 secs.) - Customize the event Category, Action and Label names to be displayed in Google Analytics.
- Create goals in Google Analytics based on the time on page. (GA goals only support session duration by default!)
- Uses either the old pageTracker code, the newer asynchronous code, or the newest Universal Analytics code.
- Choose header or footer placement for the code.
- Compatible with Ajaxify jQuery plugin.
Installation
- Download the zip file from WordPress plugin site: https://wordpress.org/extend/plugins/adjusted-bounce-rate/
- Unzip the file.
- Upload your plugin directory to your server’s
/wp-content/plugins/directory. - Activate the plugin using WordPress’ admin interface:
- Regular sites: Plugins
- Sites using multisite networks: My Sites | Network Admin | Plugins
- Configure the plugin options in Settings > Adjusted Bounce Rate.
Removal
- Click “Uninstall” on the plugins page for Adjusted Bounce Rate. All plugin options will be deleted upon uninstall, but not when simply deactivating the plugin.
- That’s it!
Changelog
1.2.1 (2015-04-03)
- Added option to enable “debug mode”, which shows helpful messages in the browser console when engagement hit events are fired.
1.2.0 (2015-03-27)
- Fixed issue where Yoast Google Analytics global vars were renamed in v5.0.7, and the script broke. Currently, there is no good way to detect whether Yoast’s GA plugin is loaded and tracking is not disabled in v5.0.7 and newer.
1.1.1 (2014-05-15)
- Added leading zero to minutes so that they sort better in Google Analytics.
- Added total number of elapsed seconds as the GA event’s value so that GA goals can be created to measure time on page.
- Minified javascript for performance.
1.1.0 (2014-05-15)
- Added compatibility with Ajaxify (https://github.com/browserstate/ajaxify).
1.0.1 (2014-05-13)
- Fixed issue when detecting if Yoast’s Google Analytics for WordPress plugin is active.
1.0.0 (2014-05-13)
- Initial public release.
Screenshots
For developers
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FAQ
Adjusted Bounce Rate: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 2, 2026
Is Adjusted Bounce Rate free?
Yes. Adjusted Bounce Rate is free to download and use from the official WordPress.org plugin directory.
Is Adjusted Bounce Rate safe to use in 2026?
Adjusted Bounce Rate shows warning signs in 2026 — compare the alternatives below before installing. It runs on 30+ sites, is rated 4.2/5 and was last updated 11 years ago, and scores 33/100 on our health check.
How many websites use Adjusted Bounce Rate?
Adjusted Bounce Rate is active on 30+ WordPress websites and has been downloaded 3,818 times since it launched in May 2014. It was downloaded 59 times in the last 30 days.
Does Adjusted Bounce Rate work with WordPress 7.1?
Adjusted Bounce Rate is officially tested up to WordPress 4.1.42, while the latest release is 7.1.2. It may still work, but try it on a staging site first.
When was Adjusted Bounce Rate last updated?
The latest version, 1.2.1, was released on April 6, 2015 (11 years ago).
Who makes Adjusted Bounce Rate?
Adjusted Bounce Rate is developed and maintained by Grant Norwood.
What are the best alternatives to Adjusted Bounce Rate?
The most popular alternatives to Adjusted Bounce Rate are Site Kit by Google (5M+ installs), MonsterInsights (2M+ installs) and WP Statistics (600K+ installs).
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