Head-to-head · October 2026
Site Kit by Google vs utm.codes
Site Kit by Google comes out ahead, winning 6 of 6 head-to-head checks against utm.codes.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
utm.codes
It’s time to ditch the spreadsheets for a better way to create and manage your campaign marketing links.
| Metric | Site Kit by Google | utm.codes |
|---|---|---|
| Active installs | 5M+ | 400+ |
| Downloads (30 days) | 6.1M | 252 |
| Download trend | +5.2% | -19.7% |
| Rating | 4.2/5 | 5/5 |
| Reviews | 1,012 | 2 |
| Health score | 92/100 | 73/100 |
| Last updated | 2 weeks ago | 2 months ago |
| Tested up to | WP 7.1.3 | WP 7.1.3 |
| Support resolved | 78% | — |
| Requires PHP | 7.4+ | 7.4.0+ |
| First released | Oct 2019 | Feb 2018 |
Daily downloads, last 90 days
Site Kit by Googleutm.codes
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and download trend.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 2 weeks ago
- Tested with the latest WordPress (7.1)
- Responsive support — 78% of recent threads resolved
Choose utm.codes if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Tested with the latest WordPress (7.1)
- Small user base (400+ active installs)
- Very few reviews so far
Both compete in: analytics
FAQ
Site Kit by Google vs utm.codes: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 18, 2026
Which is better, Site Kit by Google or utm.codes?
Site Kit by Google comes out ahead, winning 6 of 6 head-to-head checks against utm.codes. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and download trend.
Is Site Kit by Google more popular than utm.codes?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 400+ for utm.codes.
Can I use Site Kit by Google and utm.codes together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and utm.codes free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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