Head-to-head · October 2026
Site Kit by Google vs ROI Master
Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against ROI Master.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
ROI Master
ROI Master helps marketers, business owners, and digital agencies to calculate the Return on Investment (ROI)…
| Metric | Site Kit by Google | ROI Master |
|---|---|---|
| Active installs | 5M+ | <10 |
| Downloads (30 days) | 6.2M | 39 |
| Download trend | +6.2% | +34.5% |
| Rating | 4.2/5 | — |
| Reviews | 1,012 | 0 |
| Health score | 92/100 | 24/100 |
| Last updated | 1 week ago | 2 years ago |
| Tested up to | WP 7.1.3 | WP 6.7.10 |
| Support resolved | 80% | — |
| Requires PHP | 7.4+ | 7.2+ |
| First released | Oct 2019 | Feb 2025 |
Daily downloads, last 90 days
Site Kit by GoogleROI Master
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and reviews.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 1 week ago
- Tested with the latest WordPress (7.1)
- Responsive support — 80% of recent threads resolved
Choose ROI Master if…
You care most about download trend.
- Small user base (<10 active installs)
- Very few reviews so far
- No update in over a year
- Only tested up to WordPress 6.7 (latest is 7.1)
Both compete in: analytics
FAQ
Site Kit by Google vs ROI Master: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 16, 2026
Which is better, Site Kit by Google or ROI Master?
Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against ROI Master. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose ROI Master if you care most about download trend.
Is Site Kit by Google more popular than ROI Master?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with <10 for ROI Master.
Can I use Site Kit by Google and ROI Master together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and ROI Master free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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