Google Analytics for WooCommerce
Provides integration between Google Analytics and WooCommerce.
Safe pick
Yes — Google Analytics for WooCommerce is a safe, well-maintained plugin to use in 2026. It runs on 100K+ sites, is rated 2.8/5 and was last updated 2 weeks ago, and scores 85/100 on our health check.
- Proven at scale on 100K+ active sites
- Actively developed — last update 2 weeks ago
- Tested with the latest WordPress (7.1)
- Responsive support — 100% of recent threads resolved
- Mixed reviews — 2.8/5 from 119 ratings
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Google Analytics for WooCom… stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| google analytics | #5 |
| woocommerce | #11 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 2.8 from 119 reviews
About Google Analytics for WooCommerce
From the official readme · v2.4.2Description
This plugin provides the integration between Google Analytics and the WooCommerce plugin. You can link a referral to a purchase and add transaction information to your Google Analytics data. It supports Global Site Tag (GA4) and eCommerce event tracking.
Please visit the documentation page for additional information.
Contributions are welcome via the GitHub repository.
Installation
- Download the plugin file to your computer and unzip it
- Using an FTP program, or your hosting control panel, upload the unzipped plugin folder to your WordPress installation’s wp-content/plugins/ directory.
- Activate the plugin from the Plugins menu within the WordPress admin.
- Don’t forget to enable e-commerce tracking in your Google Analytics account: https://support.google.com/analytics/answer/1009612?hl=en
Or use the automatic installation wizard through your admin panel, just search for this plugin’s name.
Frequently asked questions
Where can I find the setting for this plugin?
This plugin will add the settings to the Integration tab, found in the WooCommerce → Settings menu.
I don’t see the code on my site. Where is it?
We purposefully don’t track admin visits to the site. Log out of the site (or open a Google Chrome Incognito window) and check if the code is there for non-admins. Also please make sure to enter your Google Analytics ID under WooCommerce → Settings → Integrations.
My code is there. Why is it still not tracking sales?
Duplicate Google Analytics code causes a conflict in tracking. Remove any other Google Analytics plugins or code from your site to avoid duplication and conflicts in tracking.
Changelog
2.4.2 – 2026-09-08
- Declare compatibility with WooCommerce 11.1.0.
- Dev – Pin GitHub Actions and their nested dependencies to immutable commit SHAs.
- Fix – Strip the order key and other sensitive query parameters from the page URL and referrer sent to Google Analytics, and send an explicit denied consent state for undecided visitors on opt-in sites.
- Update GitHub Action references.
2.4.1 – 2026-08-25
- Fix – Purchase event no longer reports a false item discount in stores that enter prices inclusive of tax, and no longer drops coupon discounts for quantities above one; item price and discount are now per unit and tax-exclusive.
- Fix – Purchase event value now sums the item prices × quantity, excluding tax and shipping as GA4 expects, instead of the gross order total.
- Tweak – WordPress 7.1 compatibility.
- Update – Require WordPress 7.0+.
2.4.0 – 2026-08-06
- Dev – Run the PHP coding standards job when dependencies change.
- Dev – Update WPCS to 3.4.1 to pick up the fix for GHSA-3pwp-g2mj-5p3v.
- Update – Bump the minimum required WooCommerce version to 10.9 and the compatibility version to 11.0.
Screenshots
For developers
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Best Google Analytics for WooComme… alternatives
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FAQ
Google Analytics for WooCommerce: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 26, 2026
Is Google Analytics for WooCommerce free?
Yes. Google Analytics for WooCommerce is free to download and use from the official WordPress.org plugin directory.
Is Google Analytics for WooCommerce safe to use in 2026?
Yes — Google Analytics for WooCommerce is a safe, well-maintained plugin to use in 2026. It runs on 100K+ sites, is rated 2.8/5 and was last updated 2 weeks ago, and scores 85/100 on our health check.
How many websites use Google Analytics for WooCommerce?
Google Analytics for WooCommerce is active on 100K+ WordPress websites and has been downloaded 11,028,915 times since it launched in November 2013. It was downloaded 124,513 times in the last 30 days.
Does Google Analytics for WooCommerce work with WordPress 7.1?
Yes. The developer has tested Google Analytics for WooCommerce up to WordPress 7.1.2, the latest release. It requires WordPress 7.0 or newer.
What PHP version does Google Analytics for WooCommerce need?
Google Analytics for WooCommerce requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Google Analytics for WooCommerce last updated?
The latest version, 2.4.2, was released on September 9, 2026 (2 weeks ago).
Who makes Google Analytics for WooCommerce?
Google Analytics for WooCommerce is developed and maintained by WooCommerce.
What are the best alternatives to Google Analytics for WooCommerce?
The most popular alternatives to Google Analytics for WooCommerce are MonsterInsights (2M+ installs), GTM4WP (700K+ installs) and WP Statistics (600K+ installs).
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