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WebPrime A/B Testing icon
Actively maintained Tested with WP 7.1 #26 in a/b testing

WebPrime A/B Testing

Conduct A/B tests of any content via shortcodes with analytics of shows and clicks.

Active installs<10New
Downloads Β· 30d43β–Ό -6.5% vs prev. 30d
Ratingβ€”0 reviews
Health score60/100Fair
All-time downloads513Since May 2025
Support resolvedβ€”No recent threads
RequiresWP 6.6PHP 7.4+
Downloads Β· 7d10β€’ 0% week over week
Our verdict

Use with caution

WebPrime A/B Testing works, but test it on a staging site before relying on it in 2026. Was last updated 2 months ago, and scores 60/100 on our health check.

  • Tested with the latest WordPress (7.1)
  • Small user base (<10 active installs)
  • Very few reviews so far

How does it stack up?

Side-by-side on installs, updates, ratings & support

Daily downloads

4812Jul 11Aug 24Oct 8
Yesterday1
Daily average (1y)1
Peak day16Aug 21, 2026
Last 12 months366

Download spikes usually follow a new release β€” each site that auto-updates counts as a download.

Rankings

Where WebPrime A/B Testing stands today

WordPress.org search rankings

Live position in the plugin search, top 100
KeywordPositionCompeting pluginsCategory
a/b testing >100 519 Best a/b testing plugins β†’
analytics >100 7,752 Best analytics plugins β†’
content >100 10,000 Best content plugins β†’
shortcode >100 10,000 Best shortcode plugins β†’
split test >100 969 Best split test plugins β†’

About WebPrime A/B Testing

From the official readme Β· v1.0.0

Description

A plugin for conducting A/B tests using shortcodes. Main features:

  • Creating an unlimited number of content variants;
  • Even distribution of traffic between variants;
  • Real-time counting of impressions and clicks;
  • Automatic completion of tests by time or limit of impressions;
  • Ability to create tests delayed in time by schedule;
  • Integration with caching system;
  • Detailed statistics in admin panel;
  • Support for any HTML elements and shortcodes inside variants.

Installation via FTP

  1. Download the ZIP archive
  2. Unzip to /wp-content/plugins/
  3. Activate in admin panel

Translations

  • English: default, always included
  • Russian: русский – всСгда Π²ΠΊΠ»ΡŽΡ‡Ρ‘Π½

Note: All WebPrime plugins are localized/translateable by default.

Additional Info

Installation

  1. Install the plugin through the WordPress repository;
  2. Add the shortcode to the landing page:
    [webprime_abtest id=”my_test” start=”2025-01-01 00:00″ duration=”7d” limit=”1000″]
    [var]Option A[/var]
    [var]Option B[/var]
    [/webprime_abtest]
  3. Make sure that the test start date (mandatory parameter start β€” YYYY-MM-DD HH:MM), the condition of the specified test duration (parameter duration β€” min, h, d, w, m), the condition of the specified total click limit (parameter limit) are correct;
  4. Save the page or post and make sure on the frontend that the test variation has started to display correctly;
  5. In the A/B Tests section of the admin panel, make sure that the test has appeared in the active state and statistics have started to be recorded;
  6. After the set test duration or the set total click limit expires, the test will stop and the winning variation will automatically be shown on the frontend on a permanent basis. If there are several winners, the first in order will be shown.

Frequently asked questions

How do I create a new test?

Use shortcode [webprime_abtest] on any page/post, specifying a unique ID and needed parameters.

Where can I see my test results?

All statistics are available in the A/B Tests section of the WordPress admin panel.

What content can be included in the variations?

Basically β€” any content can be used. The main thing is to check after launching on the frontend for possible conflicts if the included content somehow participates in third-party scripts of other plugins.

How many tests on one page can I create?

The number of tests is not limited in any way. The main thing is that each test must have a unique ID. Otherwise, the frontend will show the test duplication error.

If I delete the page or post where the test was, what happens to the test?

The plugin automatically checks tests in active status hourly for existence. If the page or post where the test was located disappears, the test will be automatically switched to the completed status. The statistics will not be lost until you remove the test string from the A/B Tests section in the admin panel.

Clicks on which elements will be counted?

Clicks are counted on any elements within the variation. You can use links, buttons, anything. The main thing is that in case you use scripts for interactivity, for example, to images or videos inside the variation, make sure that the clicks statistics will be correct and there will be no conflicts.

What happens when you change options in active test?

The plugin automatically puts the test into a completed status. Be sure to change the test ID before saving changes to the page when changing variant content so that a new test is created. Otherwise, the old test will also stop, but the new test will not be created and the frontend will show an error due to duplicate test name.

What happens when you change duration or clicks limit in active test?

The test conditions will be updated. In this way you can, for example, extend the current test if you think you have not yet collected enough data.

What happens when you change duration or clicks limit in completed test?

You cannot make changes to the data of a completed test without compromising the accuracy of the analytics. You can only delete a completed test and create a new one with new conditions.

What happens if you set a test duration shorter than the current date?

This duration will be ignored as if it had not been set at all.

What happens if the test start date is set as the future date?

The test will be created with Scheduled status and will start showing variations only when the date and time specified in the start parameter is reached.

Is WebPrime A/B Testing compatible with cache plugins?

For AJAX requests (variant downloads and clicks), nocache_headers and unique rand parameters are added to prevent these requests from being cached. Client code (JS) bypasses browser cache. However, if the page with the [webprime_abtest] shortcode is cached in its entirety, all users will see one variant, since the variant selection happens on the server side.

Changelog

The plugin is ready to use. Backups are not required.

1.0.0

  • Initial release. No updates required.

Full changelog on WordPress.org β†’

Screenshots

Creating a test via shortcode
Creating a test via shortcode
Example of A/B-test with three link variants in the admin area
Example of A/B-test with three link variants in the admin area
Example of A/B test with three link variants on the frontend
Example of A/B test with three link variants on the frontend
Example of A/B test analytics with three link variants
Example of A/B test analytics with three link variants
Example of A/B-test with two variants of different blocks in the admin area
Example of A/B-test with two variants of different blocks in the admin area
Example of A/B-test with two variants of different blocks on the frontend
Example of A/B-test with two variants of different blocks on the frontend
Example of A/B test analytics with two variants of different blocks
Example of A/B test analytics with two variants of different blocks

For developers

Is this your plugin? Show off the numbers.

Add a live badge to your site, docs or GitHub README. It updates on its own β€” no account needed.

Active installs badge Rating badge Health score badge

Best WebPrime A/B Testing alternatives

All a/b testing plugins β†’
Alternatives
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1 EasyTest – Simplify A/B Testing EasyTest – Simplify A/B Testing A/B test your pages, headlines and buttons. Runs on your own site: no account, no visitor… by WP Grids 10K+ β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 5 (1) 4 days ago 80
2 Unbounce Landing Pages Unbounce Landing Pages Unbounce is the most powerful standalone landing page builder available. by Unbounce 10K+ β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 3.2 (11) 4 weeks ago 78
3 Sigmize: A/B Testing, Session Recordings, Heatmaps & Revenue Tracking for WooCommerce, SureCart & EDD Sigmize: A/B Testing, Session Recordings, Heatmaps & Revenu… Powerful A/B testing for WordPress with heatmaps, session replays, and e-commerce tracking… by Brainstorm Force 4K+ β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 3.7 (3) 2 months ago 71
4 Opti-Behavior – Self-Hosted Heatmaps, Session Recordings, Funnels & A/B Testing Opti-Behavior Self-hosted heatmaps, click tracking, funnels and A/B tests for WordPress and WooCommerce… by OptiUser 1K+ β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 5 (5) 3 days ago 86
5 Personizely β€” A/B Testing, Personalization, Popups & CRO Personizely β€” A/B Testing, Personalization, Popups & CRO Personizely is a Conversion Optimization Toolkit that helps you boost engagement and sales… by Sergiu Cazac 300+ β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 4.8 (25) 7 months ago 57
6 Liana with GrowthStack Liana with GrowthStack Add world class marketing automation features like personalization to your website. by Liana Technologies 100+ β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… No reviews 12 hours ago 57
7 Mida A/B Testing Mida A/B Testing A free plugin to add your mida tracking script to your WordPress site. The official mida… by midatest 50+ β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… No reviews 2 weeks ago 68
8 Audio Comparison Lite Audio Comparison Lite Time synchronized A/B comparison for audio files (mp3, wav...). by kaedinger 40+ β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 5 (7) 1 year ago 45
9 A/B Audio Sync A/B Audio Sync WordPress plugin that provides A/B audio comparison and synchronization. by jcornutt 30+ β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 5 (3) 10 years ago 31
10 WP Content Experiments & Event Tracking WP Content Experiments & Event Tracking This plugin enables you to easily add Google Content Experiments control code and/or event… by wpsolutions 30+ β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 5 (1) 14 years ago 31

FAQ

WebPrime A/B Testing: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org Β· checked Oct 9, 2026

Is WebPrime A/B Testing free?

Yes. WebPrime A/B Testing is free to download and use from the official WordPress.org plugin directory.

Is WebPrime A/B Testing safe to use in 2026?

WebPrime A/B Testing works, but test it on a staging site before relying on it in 2026. Was last updated 2 months ago, and scores 60/100 on our health check.

How many websites use WebPrime A/B Testing?

WebPrime A/B Testing is active on <10 WordPress websites and has been downloaded 513 times since it launched in May 2025. It was downloaded 43 times in the last 30 days.

Does WebPrime A/B Testing work with WordPress 7.1?

Yes. The developer has tested WebPrime A/B Testing up to WordPress 7.1.3, the latest release. It requires WordPress 6.6 or newer.

What PHP version does WebPrime A/B Testing need?

WebPrime A/B Testing requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.

When was WebPrime A/B Testing last updated?

The latest version, 1.0.0, was released on August 21, 2026 (2 months ago).

Who makes WebPrime A/B Testing?

WebPrime A/B Testing is developed and maintained by Pavel Karpov.

What are the best alternatives to WebPrime A/B Testing?

The most popular alternatives to WebPrime A/B Testing are EasyTest (10K+ installs), Unbounce Landing Pages (10K+ installs) and Sigmize: A/B Testing, Sessi… (4K+ installs).

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