UTM Leads Tracker – XLPlugins
Discover which marketing campaigns are actually profitable and which are wasting your time & money. UTM Lead Tracker records the source of the lead and shows it in WordPress Dashboard along the lead details.
Consider an alternative
UTM Leads Tracker – XLPlugins shows warning signs in 2026 — compare the alternatives below before installing. It runs on 400+ sites, is rated 5/5 and was last updated 4 years ago, and scores 34/100 on our health check.
- Small user base (400+ active installs)
- Very few reviews so far
- No update in 4 years
- Only tested up to WordPress 6.0 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where UTM Leads Tracker stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| UTM | >100 |
| utm grabber | #3 |
| utm leads tracker | #23 |
| utm tracker | #54 |
| utm tracking | >100 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 5 from 1 reviews
About UTM Leads Tracker – XLPlugins
From the official readme · v1.2.0Description
Discover which marketing campaigns are actually profitable and which are wasting your time & money. UTM Lead Tracker records the source of the lead and shows it in WordPress Dashboard along the lead details.
Wouldn’t it be amazing if you knew if the last sale happened because of the blog post or the Facebook ad?
This plugin tracks the effectiveness of your marketing campaigns and helps you identify the winners.
Use it to:
- Know the source of your leads.
- Track ROI of your AdWords/ Facebook campaigns.
- Uncover your most profitable traffic sources.
All you need to have is UTM Parameters in your marketing campaigns.
Use this {{Campaign URL Builder}} tool to generate URL
https://ga-dev-tools.appspot.com/campaign-url-builder/
The plugin seamlessly integrates with
- Easy Digital Downloads
- WooCommerce
- Gravity Forms (coming soon)
Why we built this?
Our eyes would light up every time we saw a new order.
But it was frustrating to be unaware of the source of it.
Was it our YouTube video or the blog post or the free version which led to sale?
What was the source of this order?
We didn’t know. We were relying on guess work. This means we couldn’t scale our marketing efforts.
To solve this problem we began to sprinkle Coupon codes.
People began to use coupon and I would get the source of leads.
But there was still a big problem.
Just to track the source of leads we were giving upfront discounts.
It was hurting our revenues.
Researched a bit and discovered that you can create URL with UTM parameters.
A set of additional parameters you can append to a URL that could help you identify the source of the lead.
So we set it up and began to see results in Google analytics.
Cool at least some part of the problem was solved.
But there were still couple of loose ends:
* Only the traffic stats were captured
* We had to log in to the analytics to see the traffic
* We still could not figure the source of lead if Sally saw our video or did she clicked on video to make a purchase.
UTM Leads Tracker was born to solve this problem.
If you can append UTM parameters to your links, UTM Lead Tracker would show you the source of the visit once it converts to lead.
So say you are marketing your products on Facebook and give UTM parameters as utm_source
Once that lead signs up your contact form or orders from you these parameters will be captured along with contact details.
Our system is compatible with eCommerce platforms such as WooCommerce and Easy Digital Downloads.
You can track source of your leads right from WordPress without having to visit google dashboard.
It keeps you informed about which channels are bringing more leads and gives you idea of your marketing campaigns effectiveness.
**Best part it’s free 🙂 **
So use this and track source of your leads hassle free.
Also Checkout our other free plugins
Visit Us at XLPLUGINS.COM to know more about premium products.
Installation
- Search UTM Leads Tracker in WordPress Repo and Install.
- Activate the Plugin.
- That’s it 🙂
Frequently asked questions
Who is UTM Leads Tracker ideal for?
Those who want to track which of their campaigns are converting and which are time & money wasting.
How long does it take to set up UTM Leads Tracker?
Just Activate and it is done. From the moment plugin is active, it will keep track the user’s cookies and submit data on actions.
Changelog
1.2.0
- During payment creation from backend, causing php error, now resolved
1.1.0
- Added: Support for holding multiple utm and referer info
- Added: Improved UI on single order pages
1.0.0
- Public Release
Screenshots
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best UTM Leads Tracker – XLPlugins alternatives
All UTM plugins →
FAQ
UTM Leads Tracker – XLPlugins: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 8, 2026
Is UTM Leads Tracker – XLPlugins free?
Yes. UTM Leads Tracker – XLPlugins is free to download and use from the official WordPress.org plugin directory.
Is UTM Leads Tracker – XLPlugins safe to use in 2026?
UTM Leads Tracker – XLPlugins shows warning signs in 2026 — compare the alternatives below before installing. It runs on 400+ sites, is rated 5/5 and was last updated 4 years ago, and scores 34/100 on our health check.
How many websites use UTM Leads Tracker – XLPlugins?
UTM Leads Tracker – XLPlugins is active on 400+ WordPress websites and has been downloaded 6,268 times since it launched in September 2017. It was downloaded 110 times in the last 30 days.
Does UTM Leads Tracker – XLPlugins work with WordPress 7.1?
UTM Leads Tracker – XLPlugins is officially tested up to WordPress 6.0.0, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
When was UTM Leads Tracker – XLPlugins last updated?
The latest version, 1.2.0, was released on May 26, 2022 (4 years ago).
Who makes UTM Leads Tracker – XLPlugins?
UTM Leads Tracker – XLPlugins is developed and maintained by Aman.
What are the best alternatives to UTM Leads Tracker – XLPlugins?
The most popular alternatives to UTM Leads Tracker – XLPlugins are HandL UTM Grabber / Tracker (10K+ installs), Easy UTM tracking with cont… (2K+ installs) and UTM Event Tracker and Analy… (800+ installs).
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