HandL UTM Grabber / Tracker
The WordPress attribution plugin used by over 250,000+ sites to capture UTMs, gclid, and source data in your forms, CRM, and revenue workflows.
Safe pick
Yes — HandL UTM Grabber / Tracker is a safe, well-maintained plugin to use in 2026. It runs on 10K+ sites, is rated 4.8/5 and was last updated 3 days ago, and scores 88/100 on our health check.
- Proven at scale on 10K+ active sites
- Loved by users — 4.8/5 from 146 reviews
- Actively developed — last update 3 days ago
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where HandL UTM Grabber / Tracker stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| gclid | #1 |
| tracker | #2 |
| tracking | #74 |
| UTM | #1 |
| utm tracking | #2 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 4.8 from 146 reviews
About HandL UTM Grabber / Tracker
From the official readme · v2.9.15Description
UTM Tracking for WordPress (Built for Attribution)
UTM Grabber helps marketing teams reduce attribution loss between click and conversion.
It captures UTM parameters and click IDs on first visit, stores them in first-party cookies, and makes them available site-wide so your forms, CRM syncs, and checkout flows keep campaign context intact.
Trusted by over 250,000 WordPress sites, UTM Grabber is built for teams that need reliable source data to scale what works.
What you get in the free plugin
- Capture the core attribution parameters:
utm_source,utm_medium,utm_campaign,utm_term,utm_content, andgclid- Store attribution data in first-party cookies
- Use shortcodes to inject tracking values into forms and content
- Track key context fields like referrer and landing page
- Push clean attribution data into major workflows (forms, WooCommerce, CRM automations)
- Wait for marketing consent through WP Consent API and compatible consent managers
- Includes iOS 14+ friendly tracking support
Why teams choose UTM Grabber
- Attribution continuity: Preserve campaign context beyond the first pageview and across the customer journey.
- First-party data model: Your attribution data stays in your WordPress stack.
- Built for real WordPress setups: Designed for form-heavy, plugin-heavy, and marketing-driven sites.
- Fast to deploy: Activate, map fields, and start collecting usable source data quickly.
Major integrations and compatibility
UTM Grabber works with the most-used WordPress forms and revenue plugins out of the box:
- Contact Form 7
- Gravity Forms
- Ninja Forms
- Elementor
- WPForms
- Formidable Forms
- Caldera Forms
- Thrive Leads
- WooCommerce
- Ultimate Member
- Fluent Forms
- Forminator
- Typeform
- Webflow
- and many more
Need CRM or ops workflow delivery? UTM Grabber integrates with automation platforms so you can route attribution to tools like:
- Salesforce
- HubSpot
- Pipedrive
- Zoho
- ActiveCampaign
- Google Sheets
- Slack
- Mailchimp
- Klaviyo
- and many others via Zapier/Make
Upgrade to HandL UTM Grabber V3
Upgrade to unlock the full attribution stack and advanced controls:
See all premium features
- Facebook Conversion API (FB CAPI) workflows for paid social and WooCommerce
- AI-Powered Insights for anomaly detection and optimization recommendations
- GCLID Reporter for Google Ads click tracking and offline conversion workflows
- Track all UTM + advanced click IDs (
fbclid,gclid,msclkid, ValueTrack) and custom parameters - First-touch and last-touch attribution fields
- Track source categories (Paid, Organic, Referral, Direct)
- Customize cookie duration to match your sales cycle
- Server-side and client-side tracking options
- Google Analytics client ID tracking
- Cross-domain/iframe attribution passing
- Site-to-site (S2S) postback options
- Expanded integrations for forms, CRMs, and automation workflows
- GDPR-ready setup with broad consent-tool compatibility
Documentation, support, and community
SPECIAL THANKS: This plugin has been tested on various operating systems and browsers thanks to BrowserStack!
External services
Optional features such as the MCP connection and the Weekly Snapshot connect to UTM Grabber’s own service (utmgrabber.com). Nothing is sent until you turn a feature on. MCP shares your site URL and email to create the connection, then reads report data from your site over HMAC signed requests only when your AI asks for it. The free service has fair use limits. Terms: https://utmgrabber.com/terms/ Privacy: https://utmgrabber.com/privacy-policy/
Installation
- Upload
handl-utm-grabberto the/wp-content/plugins/directory (or install from WordPress Plugins). - Activate the plugin through the
Pluginsmenu in WordPress. - Connect your forms with one click from the Integrations page (Contact Form 7, Gravity Forms, Ninja Forms, Elementor, WPForms, Fluent Forms, Formidable Forms), or add hidden fields/shortcodes manually.
- Submit a test lead with UTM parameters and confirm values are captured correctly.
Frequently asked questions
Is this plugin really suitable for serious attribution work?
Yes. UTM Grabber is built specifically for attribution accuracy on WordPress and is trusted by over 250,000 sites. If your team runs paid traffic and needs dependable source data in forms and CRM, this is exactly what it is designed for.
What can I track with the free version?
The free plugin tracks core UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) plus gclid, along with key context like landing page and referrer.
How long does attribution data persist?
In the free plugin, tracking cookies persist for 30 days. In V3, you can customize the duration to fit your funnel and sales cycle.
Can I use this with WooCommerce?
Yes. UTM Grabber includes WooCommerce support so order-level records can retain campaign/source context for better revenue attribution.
Can I send attribution data to my CRM?
Yes. You can pass data through supported form integrations and automation tools (including Zapier/Make) into CRMs such as HubSpot, Salesforce, Zoho, and others.
Does V3 include FB CAPI, AI Insights, and GCLID reporting?
Yes. HandL UTM Grabber V3 includes Facebook CAPI workflows, AI-Powered Insights, and the GCLID Reporter, plus expanded attribution controls for paid media and offline conversion reporting.
Is UTM Grabber GDPR-friendly?
Yes. The free plugin can wait for marketing consent through WP Consent API and a compatible consent manager. Advanced consent integrations and compliance controls are available in V3.
Changelog
HandL UTM Grabber's birthday :)
2.9.15
- New: One click setup for WPForms, Fluent Forms and Formidable Forms. Connect your forms from the Integrations page and the tracking fields are added for you
- New: Lead insights for WPForms, Fluent Forms and Formidable Forms entries, with the attribution summary right on the entry screen
- New: Zapier webhook support for WPForms, Fluent Forms and Formidable Forms submissions
- New: MCP reports now include WPForms, Fluent Forms and Formidable Forms entries
- New: Built in consent banner. Turn it on from the GDPR tab, pick a position and theme, and no attribution cookies are written until visitors accept
- New: Act as a consent tool. With the WP Consent API plugin installed, the banner can broadcast visitor choices to every consent aware plugin on your site
- New: Cookie declaration shortcode and one click publishing of your cookie list to the privacy policy page
- Improved: Withdrawing marketing consent now removes the attribution cookies right away
2.9.14
- New: MCP connection. Ask Claude, Cursor, or any MCP client about your leads and turn your UTM data into reports
2.9.13
- Improved: Switching between this plugin and UTM Grabber V3 now hands over cleanly
- Fix: Weekly Snapshot email layout on mobile
2.9.12
- New: Client side tracking for Gravity Forms and Ninja Forms fields so values stay correct on cached pages
- New: Server side tracking for Contact Form 7 hidden fields. Values are included in the page HTML and work even without JavaScript, and premium format CF7 tags now keep working in the free plugin
- New: Per form connection status badges on the Integrations page (Connected, new fields available, Not connected)
- Improved: More reliable field syncing across integrations when adding or removing tracking fields
2.9.11
- New: WP Consent API integration lets HandL work with compatible consent plugins and wait for marketing consent before capturing attribution
- Security: Updated the bundled cookie library to address a reported vulnerability and improve security
2.9.10
- New: The Weekly Snapshot, an opt-in weekly email digest of your site’s own attribution data: conversions, tracked share, channel mix, top campaigns, landing pages, WooCommerce revenue attribution, and the Tracking Doctor’s top fixes
- New: Dashboard widget with this week’s lead count and tracked share
- New: Redesigned onboarding experience
Screenshots
![Salesforce — map Source__c to the [utm_source] shortcode](https://ps.w.org/handl-utm-grabber/trunk/screenshot-9.png?rev=3711839)
For developers
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Best HandL UTM Grabber / Tracker alternatives
All gclid plugins →
FAQ
HandL UTM Grabber / Tracker: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Sep 27, 2026
Is HandL UTM Grabber / Tracker free?
Yes. HandL UTM Grabber / Tracker is free to download and use from the official WordPress.org plugin directory.
Is HandL UTM Grabber / Tracker safe to use in 2026?
Yes — HandL UTM Grabber / Tracker is a safe, well-maintained plugin to use in 2026. It runs on 10K+ sites, is rated 4.8/5 and was last updated 3 days ago, and scores 88/100 on our health check.
How many websites use HandL UTM Grabber / Tracker?
HandL UTM Grabber / Tracker is active on 10K+ WordPress websites and has been downloaded 351,218 times since it launched in November 2015. It was downloaded 17,979 times in the last 30 days.
Does HandL UTM Grabber / Tracker work with WordPress 7.1?
HandL UTM Grabber / Tracker is officially tested up to WordPress 7.0.6, while the latest release is 7.1.2. It may still work, but try it on a staging site first.
What PHP version does HandL UTM Grabber / Tracker need?
HandL UTM Grabber / Tracker requires PHP 5.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was HandL UTM Grabber / Tracker last updated?
The latest version, 2.9.15, was released on September 24, 2026 (3 days ago).
Who makes HandL UTM Grabber / Tracker?
HandL UTM Grabber / Tracker is developed and maintained by Haktan Suren.
What are the best alternatives to HandL UTM Grabber / Tracker?
The most popular alternatives to HandL UTM Grabber / Tracker are Remove Social ID for WP (100+ installs), LeadSource (100+ installs) and UTM & GCLID catcher (100+ installs).
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