Tagging
AdPage Tagging is a simple to use solution for setting up Google Tag Manager Server Side.
Use with caution
Tagging works, but test it on a staging site before relying on it in 2026. It runs on 500+ sites and was last updated 4 weeks ago, and scores 52/100 on our health check.
- Actively developed β last update 4 weeks ago
- Momentum β downloads up 16.3% vs the previous 30 days
- Small user base (500+ active installs)
- Very few reviews so far
- Only tested up to WordPress 6.7 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & supportDaily downloads
Download spikes usually follow a new release β each site that auto-updates counts as a download.
Rankings
Where Tagging stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| cookies | >100 |
| google tag manager | >100 |
| gtm | #51 |
| server side | >100 |
Version adoption
Share of active sites per release.
About Tagging
From the official readme Β· v2.3.7Description
AdPage Tagging is a simple to use solution for setting up Google Tag Manager Server Side.
Benefits of tagging:
* Increase cookie lifetime (also on Safari 16.4).
* First party tracking with custom domains.
* Get more control over your data sent to GTM
External depencies:
AdPage Tagging is using external depencies for providing the service. These files are all loaded through the domain you configure inside the plugin and Tagging dashboard.
The files are used to provide our service inside of WordPress.
We are using the following external depencies:
* /settings.js this file is used for detecting adblockers and for loading the GTM container.
* /adex.js this file is used for detecting adblockers and for loading the GTM container.
* /script.js this file is a proxy of the GTM web container script. This is used for loading the GTM container (Proxy to GTM).
* /order_created this is a endpoint for sending order data to the GTM container (webhooks)
All scripts arebove are loaded from the domain you configure. When entering a domain that is used inside trytagging.com your requests will be proxied through our servers to Google Tag Manager.
See below the terms of service for the external depencies.
Links to the services used:
AdPage Tagging: https://trytagging.com
Google Tag Manager: https://marketingplatform.google.com/about/tag-manager/
Terms of service:
AdPage Tagging terms of service: https://www.adpage.io/general-terms-and-conditions-of-service
Google Tag Manager terms of service: https://www.google.com/analytics/terms/tag-manager/
for any questions regarding the loading of external depencies please contact us at support@adpage.io
This plugin is not affiliated with Google Tag Manager or Google.
Installation
- Install the AdPage Tagging plugin in the wordpress store
- Activate the plugin through the ‘Plugins’ menu in WordPress
Frequently asked questions
Why do you use external depencies
We are using external depencies for the following reasons: * Detecting adblockers * Loading the GTM container * Sending order data to the GTM container More infomration about the external depencies can be found in the description.
How do I configure the plugin
After installing the plugin you can configure the plugin by going to the settings page of the plugin. You can find the settings page by going to the settings menu in the wordpress admin panel and then clicking on Tagging. There you can configure the values as found in the Tagging dashboard.
Changelog
No upgrade notice
2.3.7
- Added “Prevent duplicate script injection” advanced setting, which stops the GTM loader from being injected multiple times on themes exposing more than one of the supported injection hooks
2.3.6
- Fixed bug not sending remove_from_cart when no items are available on page
2.3.5
- Added option to set the cookie keeper for front end only
- Updated the plugin UI
2.3.4
- Updated add_to_cart events for iEar
2.3.3
- Genrate lead send when document is ready
2.3.2
- Ensure gravity form passwords are not pushed to the datalayer / webhooks
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own β no account needed.
Best Tagging alternatives
All cookies plugins βFAQ
Tagging: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org Β· checked Sep 27, 2026
Is Tagging free?
Yes. Tagging is free to download and use from the official WordPress.org plugin directory.
Is Tagging safe to use in 2026?
Tagging works, but test it on a staging site before relying on it in 2026. It runs on 500+ sites and was last updated 4 weeks ago, and scores 52/100 on our health check.
How many websites use Tagging?
Tagging is active on 500+ WordPress websites and has been downloaded 65,747 times since it launched in January 2024. It was downloaded 755 times in the last 30 days.
Does Tagging work with WordPress 7.1?
Tagging is officially tested up to WordPress 6.7.9, while the latest release is 7.1.2. It may still work, but try it on a staging site first.
What PHP version does Tagging need?
Tagging requires PHP 7.1 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Tagging last updated?
The latest version, 2.3.7, was released on September 1, 2026 (4 weeks ago).
Who makes Tagging?
Tagging is developed and maintained by vicklo.
What are the best alternatives to Tagging?
The most popular alternatives to Tagging are Cookie Compliance for WordP⦠(800K+ installs), WP Consent API (200K+ installs) and Adapta RGPD (40K+ installs).
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