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Subscribers – Free Web Push Notifications icon
Actively maintained Tested with WP 7.1 #16 in Notifications

Subscribers – Free Web Push Notifications

Web push notifications for your website. Available in Chrome, Firefox, Edge, Opera, Android, Safari, AMP.

Active installs1K+1K+ tier
Downloads · 30d602▼ -64.4% vs prev. 30d
Rating2.9/58 reviews
Health score70/100Good
All-time downloads77.8KSince Aug 2017
Support resolved—No recent threads
RequiresWP 5.2PHP 7.4+
Downloads · 7d103▼ -12% week over week
Our verdict

Solid choice

Subscribers is a solid plugin choice in 2026, with a few things worth checking first. It runs on 1K+ sites, is rated 2.9/5 and was last updated 1 month ago, and scores 70/100 on our health check.

  • Tested with the latest WordPress (7.1)
  • Low rating so far — 2.9/5 from only 8 reviews

How does it stack up?

Side-by-side on installs, updates, ratings & support

Daily downloads

96192288Jul 13Aug 26Oct 10
Yesterday18
Daily average (1y)18
Peak day571Mar 31, 2026
Last 12 months6.7K

Download spikes usually follow a new release — each site that auto-updates counts as a download.

Rankings

Where Subscribers stands today

WordPress.org search rankings

Live position in the plugin search, top 100
KeywordPositionCompeting pluginsCategory
Notifications #62 8,902 Best Notifications plugins →
push notifications #12 814 Best push notifications plugins →
subscribe #46 1,708 Best subscribe plugins →
subscribers #5 2,130 Best subscribers plugins →
web push #14 629 Best web push plugins →

Version adoption

Share of active sites per release.

  • 1.760.0%
  • 1.533.7%
  • Other6.2%

Rating breakdown

★★★★★★★★★★ 2.9 from 8 reviews

  • 5★37.5%
  • 4★0.00%
  • 3★12.5%
  • 2★12.5%
  • 1★37.5%

About Subscribers

From the official readme · v1.7.9

Description

Web push notifications are the digital marketing world’s newest best friend. They allow you to send instant notifications, similar to those found on your smartphone to your subscribers’ devices. This is an ideal solution for marketers looking for a new and very effective channel to reach your audience about news, sales, order status, special offers, empty shopping cart links, new content, events or anything else you can think of.

After setup, your visitors can opt-in to receive push notifications when you publish a new post, add new content, have a special sale and visitors receive these notifications even after they’ve left your website.

  • Supports Chrome, Firefox, Edge, Opera, Android and Safari
  • Works on both HTTP and HTTPS sites
  • Communicate with your audience in real time
  • Much higher open rates than emails
  • No development skills necessary
  • Grow your traffic
  • Real time reporting and tracking

Send as many notifications as you’d like. There are no limits, even on the free accounts.

A Subscribers account is required to use the service. Please sign up for free here

Installation

Installation is plain and simple:
* Add the Subscribers plugin to your WordPress site by searching and installing from the WordPress.org plugin directory or by uploading uploading a zip, FTP copy or any other way you know how, to your wp-content/plugins directory.
* Next, activate the plugin.
* Then under your Settings menu tab in your WordPress admin site, click on the Subscribers submenu and follow the instructions on the plugin settings page

A Subscribers account is required to use the service. Please sign up for free here

Frequently asked questions

Installation Instructions

Search for ‘Subscribers’ in your plugin directory, when you find it click on Install Go to the list of your installed plugins and click Activate Once the plugin is activated all you need to do is provide us with your Site ID from your Subscribers.com account If you do not have an account yet please sign up for free here. Then sign into your Subscribers.com dashboard to copy your Site ID from this page Migrate back to WordPress and paste your Site ID into your Subscribers settings and click Save. You can get to the Subscribers settings page by clicking on Plugins and then looking for the link…

Are web push notifications really free?

Yes, they are free until you reach a certain subscriber count. Until you reach that subscriber count you can send as many notifications as you want! We’re confident that once you start paying for an account, that means your traffic is getting bigger and your ROI on Subscribers should easily cover the monthly fees.

Do I need an Apple or Google Developer account to sign up?

Nope, we take care of all of that.

Will it work on HTTP and HTTPS sites?

Yes, it works on both and we will be adding in additional functionality to continue to give users of both types of sites the best experience possible.

Do my subscribers have to create an account with me or with Subscribers to get the push notifications?

No they don’t have to do either. It’s a simple one-click subscription service for them and they’re done. They can also unsubscribe any time they want through their browser.

I am unable to locate my Site ID on Subscribers.com, what should I do?

Your Site ID is displayed on the Install Code page. In the top menu of your dashboard look for the small icon next to the Send Notification button. This will take you to the Install Code page. From there, look for the WordPress option and click on it. You’ll then see your Site ID under this page and you can copy it straight from here.

Do I need to install it for all my websites separately?

Yes, the plugin needs to be installed separately on each of your websites. If you have more than one website you manage, you will want to Add a Site on your Subscribers account or sign up for a new account with a different username

Changelog

1.7.9

  • Compatibility test with WordPress version 7.1, ready for WP 7.1

1.7.8

  • Fixed service worker requests getting blocked (403) behind CloudFront WAF, which flags value-less query parameters like ?firebase-messaging-sw as suspicious. The embed script now points at a clean path, /firebase-messaging-sw.js, which CloudFront does not block. The legacy /?firebase-messaging-sw URL is still recognized and served, so browsers that already registered the old service worker URL keep working without re-registering.

1.7.7

  • Fixed service worker CDN script failing to load (“https:///assets/subscribers-sw.js”, empty host) after the 1.7.6 fix restored the root-level service worker endpoint. Caused by config.php being require_once’d twice — once at plugin bootstrap (global scope) and once inside the service worker handler function (local scope) — so the second call was silently skipped and $subscribers_cdn_host was never set inside that function. Fixed by explicitly pulling in the global before including the service worker file.

1.7.6

  • Fixed service worker registration failing (404) on sites with a renamed or non-default wp-content directory, PHP execution restrictions in the plugins folder, or aggressive page caching. The embed script’s service worker path was pointed at a direct plugin-folder file in 1.7.5; it now uses the hardened root-level endpoint (/?firebase-messaging-sw) instead, which is unaffected by content-directory renaming and is not blocked by hosts/plugins that disallow direct PHP execution inside wp-content/plugins. No other 1.7.5 changes are affected.

1.7.5

  • Fixed site language issue

1.7.4

  • Fixed version to the service worker

Full changelog on WordPress.org →

Screenshots

Examples of browser push notifications
Examples of browser push notifications
Examples of browser push notifications
Examples of browser push notifications
Subscribers performance view
Subscribers performance view
Notifications performance view
Notifications performance view
Welcome drip campaign
Welcome drip campaign
Testimonial
Testimonial

For developers

Is this your plugin? Show off the numbers.

Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.

Active installs badge Rating badge Health score badge

Best Subscribers alternatives

All Notifications plugins →
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FAQ

Subscribers: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org · checked Oct 11, 2026

Is Subscribers free?

Yes. Subscribers is free to download and use from the official WordPress.org plugin directory.

Is Subscribers safe to use in 2026?

Subscribers is a solid plugin choice in 2026, with a few things worth checking first. It runs on 1K+ sites, is rated 2.9/5 and was last updated 1 month ago, and scores 70/100 on our health check.

How many websites use Subscribers?

Subscribers is active on 1K+ WordPress websites and has been downloaded 77,787 times since it launched in August 2017. It was downloaded 602 times in the last 30 days.

Does Subscribers work with WordPress 7.1?

Yes. The developer has tested Subscribers up to WordPress 7.1.3, the latest release. It requires WordPress 5.2 or newer.

What PHP version does Subscribers need?

Subscribers requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.

When was Subscribers last updated?

The latest version, 1.7.9, was released on August 31, 2026 (1 month ago).

Who makes Subscribers?

Subscribers is developed and maintained by subscribers.

What are the best alternatives to Subscribers?

The most popular alternatives to Subscribers are ActiveCampaign Postmark for… (60K+ installs), WP Telegram (Auto Post and… (30K+ installs) and Disable Theme and Plugin Au… (10K+ installs).

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