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Promolayer – Popup Builder & Abandonment Preventer icon
Actively maintained Tested with WP 7.1 #2 in exit-intent

Promolayer – Popup Builder & Abandonment Preventer

Not your average popup builder! Boost conversions and subscriptions with beautiful popups, banners, slide-ins, coupon wheels, spin to wins and more.

Active installs1K+1K+ tier
Downloads · 30d980▲ 3.9× vs prev. 30d
Rating5/55 reviews
Health score82/100Excellent
All-time downloads18.9KSince Apr 2022
Support resolved—No recent threads
RequiresWP 4.6PHP 5.6+
Downloads · 7d173▼ -74.7% week over week
Our verdict

Safe pick

Yes — Promolayer is a safe, well-maintained plugin to use in 2026. It runs on 1K+ sites, is rated 5/5 and was last updated 2 weeks ago, and scores 82/100 on our health check.

  • Actively developed — last update 2 weeks ago
  • Tested with the latest WordPress (7.1)
  • Momentum — downloads up 288.9% vs the previous 30 days

How does it stack up?

Side-by-side on installs, updates, ratings & support

Daily downloads

126252378Jun 29Aug 12Sep 26
Yesterday12
Daily average (1y)10
Peak day504Sep 17, 2026
Last 12 months3.7K

Download spikes usually follow a new release — each site that auto-updates counts as a download.

Rankings

Where Promolayer stands today

WordPress.org search rankings

Live position in the plugin search, top 100
KeywordPositionCompeting pluginsCategory
exit-intent #31 416 Best exit-intent plugins →
notification bar #56 1,938 Best notification bar plugins →
popup #23 5,054 Best popup plugins →
popup builder #10 1,839 Best popup builder plugins →
spin to win #5 69 Best spin to win plugins →

Version adoption

Share of active sites per release.

  • 1.191.6%
  • 1.08.4%

Rating breakdown

★★★★★★★★★★ 5 from 5 reviews

  • 5★100.0%
  • 4★0.00%
  • 3★0.00%
  • 2★0.00%
  • 1★0.00%

About Promolayer

From the official readme · v1.1.3

Description

Promolayer helps you rapidly create popups, slide-ins, spin the wheels, banners and more on your website. Continuously optimize and improve with Promolayer’s A/B testing tools.

Promolayer offers no-nonsense ease of use and actionable data-forward reporting. You can create beautiful contact forms, signup forms, newsletter forms, and optins in just 2 minutes. Advanced targeting rules, triggers and exclusions are all included.

How Promolayer can help your growth

  • Grow your email list at 3x the usual rate with spin to wins (coupon wheels)
  • Capture more leads with beautiful popups
  • Prevent missed conversions with realtime email correction
  • Get more sales and create FOMO with countdown timers
  • Increase your average order value by cross-selling and upselling using slide in popups
  • Recover abandoning users with exit intent full screen popups
  • Increase engagement with gamification
  • Guide customers with banners and slide-ins
  • Boost your subscription rate with teasers that allow reopening of popups.

Easy starting points.

Promolayer includes 12 built in starting points.
* Welcome spin to win (coupon wheel). The highest converting way to grow your email list.
* Welcome popups. The most flexible way to grow your email list.
* Welcome slide-ins. Capture emails without blocking the whole UI.
* Cart savers. Catch shoppers before they abandon your site.
* Exit email capture. Ensure you get the most out of every visitor to your site.
* Notification. Sale started? New blog post? Change of hours? Communicate with your customers.
* Free shipping bar. Increase your average order value by showing free shipping to your customers.
* Countdown timers. Timed sales are the best way to create FOMO. Urgency drives sales and increases CVR.
* Lead generation. Collect names, phone numbers, emails and more.
* Covid notifications. Communicate your policies easily.
* Cross sell starters. Increase AOV by targeting product pages and introducing related products.
* Cookie notifications. Stay compliant with Cookie notifications.

Didn’t find the starter you needed? Promolayer has over 100 templates to choose from that can be fully customized to match your brand and needs.

You can read more and see working demos at Promolayers Homepage.

Promolayer is completely free to use for the first 1,000 views / month.

User testimonials

I’m converting at least 3x more than I was when I was using the in-built popups. Gamification has changed our return on ad spend like you wouldn’t believe. THANK YOU Promolayer team.

FastFeet on Wix

Great app, easy to setup, works like a charm. Support team are there to help if needed, but on my side, it was not an issue. I really recommend Promolayer.

Techtoids on Shopify

Integrations

Promolayer integrates natively with Mailchimp and Klaviyo. A webhook is available to send data through Zapier to thousands of other services such as Active Campaign, Aweber, Campaign Monitor, Constant Contact, Drip, Gmail, Hustle, Mailchimp, Ontraport, Outlook, Salesforce, Sendinblue, WP Fusion, Zoho, Hubspot etc.

Our custom HTML component allows you to add quizzes, social share buttons (such as Messenger and Line buttons) Opinion Stage polls, Apester, Google surveys, Google maps, Typeform, Jotform, Wufoo and many more.

Promolayer is designed from the ground up for conversion rate optimization.

About Promolayer

Promolayer was created in Japan and has grown to fully support both English and Japanese, bringing world-class Japanese design sense and customer service to the global market.

Looking for more information about our features?

For our English-speaking customers, please visit our Popup builders homepage.

For our Japanese speaker customers you can find information on specifics such as abandonment prevention popups, cart abandonment reduction and our popup tool at the Promolayer homepage.

Installation

  1. Install the Promolayer plugin via the WordPress.org plugin repository or by uploading the files to your server.
  2. Activate the Promolayer plugin.
  3. Navigate to the Promolayer plugin page and click ‘Connect or create a Promolayer account’
  4. After logging in you are finished, everything is connected. All Promolayer features are available on our free plan. For high traffic sites please consider upgrading.

Frequently asked questions

Why is there a plugin? Isn’t this just a gateway to a SaaS?

The plugin removes the setup steps. It installs the Promolayer script for you, so there is no code to paste into your theme and nothing to re-add when you change or update your theme. If you prefer not to use the plugin you can sign up at promolayer.io and paste a single line of code into your site instead. Everything else works the same way.

How are popup views counted?

Every time the Promolayer plugin generates content on a page a single view is counted. We feel this is a very fair way of counting as if you have a welcome popup set to only show once you will only be charged for a single view per user no matter how many more pages the user sees. If you are a heavy user with popups on every page then each page will be counted.

How well does Promolayer convert?

Expect conversion rates to be fantastic. Our platform has proven to convert at consistently higher rates than our competitors due to our highly-usable forms and CVR focused features such as real time email domain correction. The final conversion rate will depend on your usage of the platform, the deals you offer your customers and the design and triggering you choose. For our paying customers we’ve got a team of CRO experts on hand to help you maximize your conversion rate.

Do I need a developer to get started?

No, the Promolayer plugin auto-integrates everything. Just log in and you are ready to go.

Can I customize the popups?

Sure you can! Promolayer has a content builder when you can customize most parts of the popups, slide-ins, banners, coupon wheels and fullscreen displays.

Will Promolayer make any changes to my site?

Promolayer adds a single script to your site to enable the popup functionality. If you choose to disable it the script will be gone with no lasting changes whatsoever. Promolayer makes no changes to your sites structure, database etc.

What types of popups and forms can I build with Promolayer?

Here are some examples of the types things you can create with Promolayer announcement popup appointment form banner bar conditional form contact button form contact form popup contact forms coupon popup custom form custom forms custom popup email form email forms email submit form event form exit intent popup forms exit popup feedback form floating bar popup lightbox popup lead generation forms mobile popup newsletter form newsletter popup popup form previews quiz form quote form quote request form registration popup scroll trigger popup signup form slide-in popup slide-in scroll popup…

Changelog

1.1.3

  • Confirmed compatibility with WordPress 7.1.
  • Fixed a broken sentence in the plugin description.

1.1.2

  • Updated plugin naming to comply with WordPress directory guidelines.
  • Fixed typos in documentation.
  • Added security improvements for direct file access protection.
  • Improved internationalization.

1.1.1

  • Tightened security, added adherance to new WordPress standards.

1.1.0

  • Compatibility with WordPress 6.5 confirmed.
  • Reporting features upgraded and much more in-app as always.

1.0.9

  • Added auto-cache clearing on account connection.
  • Added many new targeting and segmentation rules.

1.0.8

  • Tested compatibility with WordPress 6.2

Full changelog on WordPress.org →

Screenshots

Easy to use WYSIWYG popup builder.
Easy to use WYSIWYG popup builder.
Create beautiful popups with the drag and drop content builder.
Create beautiful popups with the drag and drop content builder.
Our popup builder supports Japanese and has Japan specific templates.
Our popup builder supports Japanese and has Japan specific templates.
12 different use-case based starting points.
12 different use-case based starting points.
A large library of templates for easy customization.
A large library of templates for easy customization.
Promolayer was built mobile first and true responsive.
Promolayer was built mobile first and true responsive.

For developers

Is this your plugin? Show off the numbers.

Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.

Active installs badge Rating badge Health score badge

Best Promolayer alternatives

All exit-intent plugins →
Alternatives
Rank Plugin Active installs Rating Updated Health
1 Smart Popup by Supsystic Smart Popup by Supsystic Create targeted popups for lead capture, event notifications, announcements, and promotions… by supsystic 10K+ ★★★★★★★★★★ 4.5 (340) 2 months ago 79
3 Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms Optinly Capture more leads & increase conversions with Optinly. Use 75+ templates and advanced… by optinlyhq 700+ ★★★★★★★★★★ 4.3 (16) 2 years ago 36
4 Nelio Popups Nelio Popups An intuitive popup designer based on open WordPress technologies by Nelio Software 400+ ★★★★★★★★★★ 5 (8) 1 month ago 78
5 Leaving Notice Popup For External Links – nofollow, noopener & New Tab Leaving Notice Popup For External Links Show an exit popup or leaving notice when visitors click external links. Add nofollow… by Jose Varghese 300+ ★★★★★★★★★★ 5 (3) 1 month ago 76
6 Engage 360 – All-in-one platform to convert, retain and grow Engage 360 – All-in-one platform to convert, retain and grow Smart marketing automation and personalization to focus on customer engagement and growth. by Engage 360 100+ ★★★★★★★★★★ 5 (1) 2 years ago 35
7 IndieTech Popup Builder IndieTech Popup Builder A powerful popup plugin with Gutenberg editor support and advanced targeting options. by IndieTech Solutions 100+ ★★★★★★★★★★ No reviews 1 month ago 64
8 Download Magnet Download Magnet This plugin provides an easy way to capture email addresses when the end user wants to… by Peachy Software 100+ ★★★★★★★★★★ No reviews 2 weeks ago 63
9 Exit-Intent Popup Exit-Intent Popup A powerful exit-intent popup plugin with a professional admin UI and advanced Display Rules… by ammarsaif 30+ ★★★★★★★★★★ No reviews 5 months ago 39
10 POWR Popup POWR Popup Amplify landing page conversions with a custom popup window, displayed immediately or when… by POWR 20+ ★★★★★★★★★★ 3.7 (3) 1 year ago 36
11 Surbma | OptiMonk Surbma | OptiMonk OptiMonk for WordPress by Surbma 20+ ★★★★★★★★★★ No reviews 3 years ago 24

FAQ

Promolayer: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org · checked Sep 27, 2026

Is Promolayer free?

Yes. Promolayer is free to download and use from the official WordPress.org plugin directory.

Is Promolayer safe to use in 2026?

Yes — Promolayer is a safe, well-maintained plugin to use in 2026. It runs on 1K+ sites, is rated 5/5 and was last updated 2 weeks ago, and scores 82/100 on our health check.

How many websites use Promolayer?

Promolayer is active on 1K+ WordPress websites and has been downloaded 18,919 times since it launched in April 2022. It was downloaded 980 times in the last 30 days.

Does Promolayer work with WordPress 7.1?

Yes. The developer has tested Promolayer up to WordPress 7.1.2, the latest release. It requires WordPress 4.6 or newer.

What PHP version does Promolayer need?

Promolayer requires PHP 5.6 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.

When was Promolayer last updated?

The latest version, 1.1.3, was released on September 17, 2026 (2 weeks ago).

Who makes Promolayer?

Promolayer is developed and maintained by Promolayer Popup Builder.

What are the best alternatives to Promolayer?

The most popular alternatives to Promolayer are Smart Popup by Supsystic (10K+ installs), Optinly (700+ installs) and Nelio Popups (400+ installs).

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