Picturefill.WP
A Wordpress plugin to use picturefill.js to load responsive/retina images, mimicking the proposed HTML5 picture spec.
Consider an alternative
Picturefill.WP shows warning signs in 2026 — compare the alternatives below before installing. It runs on 40+ sites, is rated 5/5 and was last updated 12 years ago, and scores 36/100 on our health check.
- Small user base (40+ active installs)
- No update in 12 years
- Only tested up to WordPress 3.9 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & supportDaily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Picturefill.WP stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| images | >100 |
| picturefill | #6 |
| responsive images | >100 |
| retina | >100 |
| retina images | >100 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 5 from 7 reviews
About Picturefill.WP
From the official readme · v1.3.5Description
Note: This is an implementation of Picturefill.js version 1.2.x. For an implementation of Picturefill.js 2.x, see the master branch of the GitHub repository.
Picturefill.WP is a simple and option-less plugin to serve HDPI and responsive images on a WordPress website.
This plugin parses post and page content replacing images with a special syntax similar to the proposed syntax for the HTML5 picture element, then uses an adapted version of picturefill.js to load the appropriate image to the browser.
Considerations before installing
Slow Loading on Activation
The first time a page or post is loaded after activating Picturefill.WP, new @2x size images will need to be created for the images in the post or page content. This can take several seconds and will take longer on image heavy posts. Once these images are created, posts should load at least as fast or faster than they do without the plugin.
If you are installing Picturefill.WP on a large and image heavy site, you may want to consider using another plugin like Regenerate Thumbnails to create the new image sizes for existing posts and pages.
500 or 504 server errors
These errors are related to the slow loading listed above. If the server reaches its timeout limit before it is finished processing new images, it will return a 500 or 504 error. Refreshing the page usually gives the server the time it needs to finish processing the images. On some image-heavy posts, it may take more than one refresh.
Image Sizes
By default, WordPress creates as many as 3 images of different sizes for each uploaded image (“large”, “medium”, and “thumbnail”), in addition to the “full” image size.
This plugin adds responsive breakpoints based on the width of the image. The largest available image will display unless the browser width is less than the image width + 20px, in which case the next size down is displayed.
To use this plugin most effectively, set the default image sizes (“large”, “medium”, and “thumbnail”) to reflect useful breakpoints in your theme design.
Errors and Warnings
As of version 1.3.3 Picturefill.WP suppresses errors and warnings in parsing the DOM. Errors and warnings can now be collected via the picturefill_wp_syntax_present_libxml_errors and picturefill_wp_get_images_libxml_errors filters.
add_filter('picturefill_wp_get_images_libxml_errors', 'handle_errors');
function handle_errors($errors){
foreach($errors as $error){
// Handle errors here.
}
}
Theme CSS
As described in the Details section, the picturefill.js syntax uses nested span elements. If a theme’s CSS applies styles to un-classed span elements, you may notice some of these spans showing up unexpectedly on the page after activating Picturefill.WP. If possible, it is best to remove the offending code from your theme files, but adding the flowing to the bottom of your theme’s CSS file should also work to reset these styles.
span[data-picture]{display:inline;margin:0;padding:0;border:0;}
span[data-picture] span{display:inline;margin:0;padding:0;border:0;}
Caching
To improve performance, especially in image heavy posts, Picturefill.WP uses transient caching. The cache will be refreshed automatically every time a post is updated or Picturefill.WP is updated. The cache can be manually refreshed by deactivating and reactivating Picturefill.WP from the plugins menu.
If you suspect that Picturefill.WP’s caching is causing trouble with another plugin or theme feature, first try deactivating and reactivating Picturefill.WP. If problems persist, try lowering the priority for Picturefill.WP to be executed by adding the following to your functions.php file:
remove_filter('the_content', array(Picturefill_WP::get_instance(), 'apply_picturefill_wp_to_the_content'), 11);
add_filter('the_content', array(Picturefill_WP::get_instance(), 'cache_picturefill_output'), 9999);
If you still encounter problems with other plugins or theme features, you may want to disable caching all together. See the subsection on how to disable caching under the “Extending Picturefill.WP” section of the GitHub repository.
Details
Picturefill.WP looks through the_content to find <img> elements like this:
<img class="alignnone size-large wp-image-123" alt="Accessible alternate text for the image" title="A title that displays on hover" src="http://sitename.com/wp-content/uploads/2013/4/image-770x577.jpg" width="770" height="577" />
then replaces them with something like this (visit the GitHub repository for a breakdown of the syntax):
<span data-picture data-class="alignnone size-large wp-image-123" dat-alt="Accessible alternate text for the image" data-title="A title that displays on hover" data-width="770" data-height="577">
<span data-src="http://sitename.com/wp-content/uploads/2013/4/image-770x577.jpg"></span>
<span data-src="http://sitename.com/wp-content/uploads/2013/4/image-150x150.jpg" data-width="150" data-height="150" data-media="(min-width: 1px)" class="picturefill-wp-source thumbnail"></span>
<span data-src="http://sitename.com/wp-content/uploads/2013/4/image-300x300.jpg" data-width="150" data-height="150" data-media="(min-width: 1px) and (-webkit-min-device-pixel-ratio: 1.5),(min-resolution: 144dpi),(min-resolution: 1.5dppx)" class="picturefill-wp-source retina thumbnail"></span>
<span data-src="http://sitename.com/wp-content/uploads/2013/4/image-400x300.jpg" data-width="400" data-height="300" data-media="(min-width: 420px)" class="picturefill-wp-source medium"></span>
<span data-src="http://sitename.com/wp-content/uploads/2013/4/image-800x600.jpg" data-width="400" data-height="300" data-media="(min-width: 420px) and (-webkit-min-device-pixel-ratio: 1.5),(min-resolution: 144dpi),(min-resolution: 1.5dppx)" class="picturefill-wp-source retina medium"></span>
<span data-src="http://sitename.com/wp-content/uploads/2013/4/image-770x577.jpg" data-width="770" data-height="577" data-media="(min-width: 790px)" class="picturefill-wp-source large"></span>
<span data-src="http://sitename.com/wp-content/uploads/2013/4/image-1540x1155.jpg" data-width="770" data-height="577" data-media="(min-width: 790px) and (-webkit-min-device-pixel-ratio: 1.5),(min-resolution: 144dpi),(min-resolution: 1.5dppx)" class="picturefill-wp-source retina large"></span>
<noscript>
<img class="alignnone size-large wp-image-123" alt="Accessible alternate text for the image" title="A title that displays on hover" src="http://sitename.com/wp-content/uploads/2013/4/image-770x577.jpg" width="770" height="577" />
</noscript>
</span>
The adapted version of picturefill.js then looks for the last data-src listed where the associated data-media matches the device and browser, and loads the appropriate image inside the matched <span> element.
Extending Picturefill.WP
See the Extending Picturefill.WP subsection of the GitHub repository for a list of plugin hooks and examples.
Advanced Use
Markup Tricks
Limit Responsiveness
The responsiveness of an image can be limited by adding the class min-size-{image size}. For example, an image with the class min-size-medium will not load an image smaller than size medium.
Skip Images
To skip images and load them normally add the attribute data-picturefill-wp-ignore to the <img> tag.
Helper Functions
See the helper functions section of the documentation on GitHub.
Installation
- First, make sure that the image sizes set in your media settings reflect useful breakpoints in your design.
- Upload the plugin folder to the
/wp-content/plugins/directory - Activate the plugin through the ‘Plugins’ menu in WordPress
Changelog
Bug fixes. Typos in variable names.
1.3.5
- Bug fixes. Typos in variable names.
1.3.4
1.3.3
- Suppress warnings from DOM parsing
- Update transient caching to use a hash as an identifier.
1.3.1
- Correct an IE7 JavaScript issue.
- Check the filtered content for the picturefill syntax instead of images only.
1.3.1
- Hotfix to correct an error in the
picturefill_wp_set_responsive_image_sizeshelper function.
1.3.0
- Add a number of helper functions to simplify common customizations
- Run picturefill.js even when deferred until after the page is loaded
For developers
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Best Picturefill.WP alternatives
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Picturefill.WP: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 10, 2026
Is Picturefill.WP free?
Yes. Picturefill.WP is free to download and use from the official WordPress.org plugin directory.
Is Picturefill.WP safe to use in 2026?
Picturefill.WP shows warning signs in 2026 — compare the alternatives below before installing. It runs on 40+ sites, is rated 5/5 and was last updated 12 years ago, and scores 36/100 on our health check.
How many websites use Picturefill.WP?
Picturefill.WP is active on 40+ WordPress websites and has been downloaded 9,932 times since it launched in April 2013. It was downloaded 67 times in the last 30 days.
Does Picturefill.WP work with WordPress 7.1?
Picturefill.WP is officially tested up to WordPress 3.9.40, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
When was Picturefill.WP last updated?
The latest version, 1.3.5, was released on August 3, 2014 (12 years ago).
Who makes Picturefill.WP?
Picturefill.WP is developed and maintained by kylereicks.
What are the best alternatives to Picturefill.WP?
The most popular alternatives to Picturefill.WP are Autoptimize (800K+ installs), WebP Express (300K+ installs) and Responsive Lightbox & Galle… (100K+ installs).
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