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Marzipan Commerce for Wineries icon
Actively maintained Tested up to 7.0.7

Marzipan Commerce for Wineries

Easily integrate Marzipan commerce and subscription web components into your WordPress site.

Active installs<10New
Downloads · 30d95▼ -44.1% vs prev. 30d
Rating—0 reviews
Health score55/100Fair
All-time downloads979Since Jan 2026
Support resolved—No recent threads
RequiresWP 6.0PHP 7.4+
Downloads · 7d19• 0% week over week
Our verdict

Use with caution

Marzipan Commerce for Wineries works, but test it on a staging site before relying on it in 2026. Was last updated 2 months ago, and scores 55/100 on our health check.

  • Small user base (<10 active installs)
  • Very few reviews so far

How does it stack up?

Side-by-side on installs, updates, ratings & support

Daily downloads

81726Jul 8Aug 21Oct 5
Yesterday4
Daily average (1y)4
Peak day61Jun 17, 2026
Last 12 months978

Download spikes usually follow a new release — each site that auto-updates counts as a download.

Rankings

Where Marzipan Commerce for Winer… stands today

WordPress.org search rankings

Live position in the plugin search, top 100
KeywordPositionCompeting pluginsCategory
ecommerce >100 2,946 Best ecommerce plugins →
sell online >100 1,079 Best sell online plugins →
subscription >100 5,198 Best subscription plugins →
wine club #4 5 Best wine club plugins →
winery #12 25 Best winery plugins →

About Marzipan Commerce for Wineries

From the official readme · v1.0.19

Description

Marzipan is subscription commerce software for wineries. This plugin integrates Marzipan’s web components into your WordPress site, providing:

Features

  • Gutenberg Blocks for the WordPress block editor
  • Elementor Widgets for Elementor page builder
  • SEO Integration – Full support for Yoast SEO, SEOPress, and RankMath

Available Components

  • Account – Customer account management portal
  • Add to Cart – Add to cart button for a specific product
  • Cart – Shopping cart with line items and totals
  • Cart Icon – Cart icon with item count badge
  • Collection – Display products from a specific collection
  • Product – Display a single product by ID

Requirements

  • WordPress 6.0 or higher
  • PHP 7.4 or higher
  • A Marzipan account with API token

External Services

This plugin connects to Marzipan’s web component service to provide e-commerce functionality:

Privacy Policy

This plugin stores your Marzipan API token in the WordPress database. When visitors interact with Marzipan components, their data is processed by Marzipan’s servers according to Marzipan’s Privacy Policy.

For more information about how Marzipan handles customer data, please visit our privacy policy.

Development

This plugin uses build tools to compile JavaScript for the Gutenberg blocks.

Source Code

The uncompiled source code for all JavaScript files is included in this plugin:

  • Block source code: blocks/src/ directory contains the human-readable source for all Gutenberg blocks
  • Build output: blocks/build/ directory contains the compiled production files

Build Instructions

To modify and rebuild the blocks:

  1. Install Node.js (version 16 or higher)
  2. Run npm install in the plugin directory
  3. Run npm run build to compile the blocks
  4. For development with hot reloading, run npm run start

Build Tools

  • @wordpress/scripts – WordPress official build tooling for blocks
  • webpack – Module bundler (configured via wp-scripts)

Installation

  1. Upload the marzipan-commerce-for-wineries folder to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Go to Settings > Marzipan to configure your API token
  4. Start using Marzipan blocks in Gutenberg or widgets in Elementor

Frequently asked questions

How do I get an API token?

Log in to your Marzipan dashboard and navigate to Settings > API to generate a token.

Does this work with my theme?

Yes, the components should work with any theme.

Where can I read more about the plugin and the web components? +

You can browser our web component or (plugin)[https://docs.marzipan.co/web-components/wordpress?utm_source=wordpress&utm_medium=plugin&utm_campaign=readme] docs

Changelog

1.0.19

The Marzipan script now loads on every front-end page rather than only pages that contain a Marzipan block, widget or shortcode, so Marzipan analytics records visits across the whole site. It is also enqueued in the head instead of the footer; it is a module script, so it stays deferred and does not block rendering. Nothing loads until an API token is saved on the Marzipan settings screen.

1.0.18

The store page can now be any published page on your site, chosen from a dropdown on the Marzipan settings screen, rather than only the page the plugin creates on activation. This lets the store live at an existing path such as /wine-club/wines/. Product URLs follow the page you pick, and the old product URLs are 301 redirected to the new ones. The settings screen shows the resulting product URL pattern, and warns if the page you pick has no Collection component on it. The cart, checkout, product and account pages remain fixed.

1.0.17

The number of product grid columns can now be set on an individual collection, rather than only store-wide in Marzipan. The Collection block, Elementor widget and [marzipan_collection] shortcode each take a column count for mobile, tablet and desktop; the block and widget offer the same choices as the Marzipan settings screen plus a custom value. Any breakpoint left on “Default” keeps following your store’s Grid Columns setting, so existing collections are unchanged.

1.0.16

The store page slug can now be renamed (for example from “store” to “cellar-door”). Product URLs follow the new path automatically, and requests to the old path — including individual product URLs beneath it — are 301 redirected to the new one, so existing links and search rankings are preserved. Product URLs also now work when the store page sits underneath a parent page. The remaining Marzipan pages (cart, checkout, product and account) keep their fixed slugs.

1.0.15

Product pages now also render a Schema.org Product JSON-LD block and the actual product content (name, description, price, availability and image) as real HTML server-side, extending the same per-product API fetch added in 1.0.14. Search crawlers and AI fetchers read the raw HTML and don’t run the web component’s JavaScript, so previously they saw an empty shell with no product details or structured data. The web component still hydrates and stays fully interactive on top of this server-rendered baseline, which it hides once it loads.

1.0.14

Product link previews now work when sharing a product page. The plugin renders Open Graph and Twitter Card tags (title, description, image, price and availability) server-side from the Marzipan API, because link scrapers (Facebook, X, iMessage, Slack, WhatsApp, etc.) fetch the raw HTML and don’t run the web component’s JavaScript. Generic Open Graph output from SEO plugins (Yoast, SEOPress, Rank Math) is suppressed on product pages so the per-product tags take effect.

Full changelog on WordPress.org →

For developers

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Best Marzipan Commerce for Wineries alternatives

All ecommerce plugins →
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FAQ

Marzipan Commerce for Wineries: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org · checked Oct 6, 2026

Is Marzipan Commerce for Wineries free?

Yes. Marzipan Commerce for Wineries is free to download and use from the official WordPress.org plugin directory.

Is Marzipan Commerce for Wineries safe to use in 2026?

Marzipan Commerce for Wineries works, but test it on a staging site before relying on it in 2026. Was last updated 2 months ago, and scores 55/100 on our health check.

How many websites use Marzipan Commerce for Wineries?

Marzipan Commerce for Wineries is active on <10 WordPress websites and has been downloaded 979 times since it launched in January 2026. It was downloaded 95 times in the last 30 days.

Does Marzipan Commerce for Wineries work with WordPress 7.1?

Marzipan Commerce for Wineries is officially tested up to WordPress 7.0.7, while the latest release is 7.1.3. It may still work, but try it on a staging site first.

What PHP version does Marzipan Commerce for Wineries need?

Marzipan Commerce for Wineries requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.

When was Marzipan Commerce for Wineries last updated?

The latest version, 1.0.19, was released on August 19, 2026 (2 months ago).

Who makes Marzipan Commerce for Wineries?

Marzipan Commerce for Wineries is developed and maintained by Marzipan.

What are the best alternatives to Marzipan Commerce for Wineries?

The most popular alternatives to Marzipan Commerce for Wineries are WooCommerce (7M+ installs), Popup Builder & Popup Maker… (1M+ installs) and WooCommerce PayPal Payments (800K+ installs).

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