Makler-Berater
AI-powered real estate chat widget for WordPress. Connects any property plugin to a GDPR-compliant AI assistant.
Use with caution
Makler-Berater works, but test it on a staging site before relying on it in 2026. Was last updated 5 months ago, and scores 42/100 on our health check.
- Small user base (<10 active installs)
- Very few reviews so far
- Only tested up to WordPress 6.9 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Makler-Berater stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| AI Chatbot | >100 |
| immobilien | #9 |
| makler | #2 |
| Property Search | >100 |
| real-estate | >100 |
About Makler-Berater
From the official readme · v2.0.0Description
Makler-Berater is an AI assistant that actually knows your WordPress property listings.
Third-Party Service
This plugin connects to the Makler-Berater API service (https://api.makler-berater.de) to provide AI-powered property search and chat functionality. The following data is sent to the service:
- Property data (title, description, price, location, features, photos) — sent during sync
- Chat messages — sent when visitors use the chat widget
- Photo URLs — sent for optional AI vision analysis
When data is sent: During property synchronization (hourly + on save), when visitors use the chat widget, and when photo analysis is enabled.
Service links:
* Terms of Service
* Privacy Policy
The AI processing takes place on EU servers (AWS Frankfurt). No data is transferred to US services.
Visitors can search your properties using natural language chat — and get instant, accurate answers based on your real inventory. No generic chatbot responses. Real data.
What This Plugin Does
- One-line widget integration — The AI chat widget appears on all pages of your WordPress site. No coding required.
- Automatic property sync — Your listings are synced hourly and in real-time on every change. Zero manual data entry.
- Real AI answers — The assistant knows price, location, rooms, features of every property and answers questions like “Is there a house under €400,000 with a garden in Cologne?”
- Photo analysis (Vision AI) — Features are automatically extracted from property photos: hardwood floors, fireplace, open kitchen — even if the agent never mentioned them in the description.
- GDPR/DSGVO compliant — AI processing on EU servers (AWS Frankfurt). No data transfer to US services.
- Multilingual — German and English UI included. Works with properties in any language.
Supported Property Plugins
Optimized adapters for:
- WP-ImmoMakler / OpenImmo (immobilie CPT — most popular German real estate plugin)
- Frymo (v1.x+)
- Immonex Kickstart / OpenImmo2WP (inx_property CPT)
- Estatik (v4.x)
- WP-Property (v2.x)
NEW in 2.0: Generic mode — works with any property plugin! Unknown plugins are auto-detected and all data is sent as a raw dump to the AI, which interprets field names automatically.
The correct data source is detected automatically.
Shortcode Integration
In addition to the automatic widget on all pages, you can place the chat on specific pages:
[makler_berater] — Default settings
[makler_berater color="16a34a"] — Custom color
[makler_berater mode="inline"] — Inline instead of floating
[makler_berater title="How can I help?"] — Custom title
[makler_berater autoopen="true" delay="3000"] — Auto-open after 3s
[makler_berater page_context="true"] — Send page content as context
Privacy & Security
Three-layer security filter protects sensitive data:
- Layer 1: WordPress internal fields (underscore prefix) are automatically filtered
- Layer 2: Email, phone, bank details, passwords, API keys are blocked
- Layer 3: Custom blocklist configurable in admin
Why Makler-Berater?
Generic chatbots (Tidio, WPBot, Chatbase) don’t know your property inventory. Makler-Berater connects directly to your real estate data, so visitors get accurate answers about your actual listings.
For Developers & Agencies
This plugin is ideal for WordPress agencies building real estate websites. One Makler-Berater account per client, the plugin on their site — done.
Filter hooks for developers:
* makler_berater_load_widget — Control widget loading (e.g., cookie consent)
* makler_berater_property_data — Modify data payload before sending
* makler_berater_block_field — Block/allow individual fields
* makler_berater_collected_images — Customize image list
* makler_berater_sync_statuses — Which post statuses to sync
Installation
- Install and activate the plugin in WordPress
- Go to Makler-Berater → Settings in your dashboard
- Create a free account at admin.makler-berater.de
- Enter your API key and Business ID
- Click “Test Connection” — done!
The widget appears immediately on all pages. Properties are synced automatically every hour.
Frequently asked questions
Which property plugins are supported?
Optimized adapters exist for WP-ImmoMakler/OpenImmo, Frymo, Immonex/OpenImmo2WP, Estatik, and WP-Property. Since version 2.0, the plugin also works with any property plugin in generic mode.
Do I need a Makler-Berater account?
Yes. Create a free account at admin.makler-berater.de. You get 50 free AI credits to start.
Is the data processing GDPR compliant?
Yes. AI processing takes place on AWS servers in the EU (Frankfurt). No data is transferred to the US. Sensitive data (email, phone, bank details) is automatically blocked by the three-layer security filter. You can configure a privacy URL directly in the plugin.
Can the widget be customized?
Yes — color, title, welcome message, and whether property cards are shown are all configurable. Via shortcode you can override these settings per page. Advanced customization (logo, persona name, white-label) is available in higher plans.
Does it work without a supported property plugin?
Yes! Since version 2.0, the plugin auto-detects property post types and syncs data in generic mode. The AI backend interprets field names automatically — works with any language.
How often are properties synced?
Hourly via WordPress Cron plus in real-time on every property change (save_post hook). You can also trigger a manual sync at any time.
What is Photo Analysis (Vision AI)?
The Vision feature analyzes property photos using AI and extracts visible features like hardwood floors, fireplace, open kitchen, rooftop terrace, etc. This enables search queries like “apartment with parquet and fireplace” — even if the agent didn’t describe these details in the text.
Does it work in languages other than German?
Yes. The plugin UI is available in German and English. The AI chat works in any language — visitors can ask questions in English, French, Turkish, etc. and get answers based on your property data regardless of what language the listings are in.
Changelog
Major update: New modular design, generic mode for all plugins, shortcode support, three-layer security filter, tabbed settings. Recommended for all users.
2.0.0
- Complete rebuild: Modular architecture with clean class structure
- Generic mode: Now works with any property plugin (raw dump fallback)
- Shortcode:
[makler_berater]with per-instance parameters (color, mode, title, autoopen, delay, page_context) - Three-layer security filter: Automatic protection of sensitive data (email, phone, bank details, API keys)
- 5-source image collector: Featured image, attached media, ACF gallery, meta fields, content images
- Post-type auto-detection: Three strategies (known plugins, keyword scan, meta-key analysis)
- Data preview: Check what data will be sent or blocked before syncing
- Retry queue: Failed API calls are automatically retried with exponential backoff
- Content hash detection: Unchanged properties are automatically skipped during hourly sync
- Cookie consent integration: Compatible with Borlabs Cookie, Complianz, Real Cookie Banner, WP Cookie Consent (CookieYes)
- WordPress Multisite: Network overview page for super-admins, bulk business ID assignment
- Debounce: Prevents duplicate API calls on save_post
- Tabbed settings page: 4 tabs (Account, Widget, Sync, Advanced)
- External assets: CSS and JS from separate files (no more inline code)
- Custom blocklist: Admin can block additional fields
- Developer hooks: 5 filter hooks for custom modifications
- Real-time sync with debounce: Instant sync on property changes
- Batch import with progress bar: Transfer all existing properties with one click
- Internationalization: Complete .pot file + English translation
1.2.0
- WP-ImmoMakler/OpenImmo adapter (immobilie CPT, 300+ fields)
- Real-time sync on every property change (save_post hook)
- Auto-delete sync on trash/delete
- Initial import: transfer all existing properties with progress bar
- Photo analysis (Vision AI): auto-extract features from photos
1.1.0
- Frymo adapter for automatic property sync
- Immonex/OpenImmo2WP adapter
- Estatik adapter
- WP-Property adapter
- Connection test (health check) in settings
- Hourly automatic sync via WP-Cron
- Sync log page
1.0.0
- Initial release: Widget integration + settings page
Screenshots
For developers
Is this your plugin? Show off the numbers.
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FAQ
Makler-Berater: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 15, 2026
Is Makler-Berater free?
Yes. Makler-Berater is free to download and use from the official WordPress.org plugin directory.
Is Makler-Berater safe to use in 2026?
Makler-Berater works, but test it on a staging site before relying on it in 2026. Was last updated 5 months ago, and scores 42/100 on our health check.
How many websites use Makler-Berater?
Makler-Berater is active on <10 WordPress websites and has been downloaded 248 times since it launched in June 2026. It was downloaded 64 times in the last 30 days.
Does Makler-Berater work with WordPress 7.1?
Makler-Berater is officially tested up to WordPress 6.9.10, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
What PHP version does Makler-Berater need?
Makler-Berater requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Makler-Berater last updated?
The latest version, 2.0.0, was released on June 1, 2026 (5 months ago).
Who makes Makler-Berater?
Makler-Berater is developed and maintained by srobbani.
What are the best alternatives to Makler-Berater?
The most popular alternatives to Makler-Berater are WPZOOM Connect: AI Chat, Cl… (90K+ installs), Lead Generation Contact Wid… (10K+ installs) and Hyve Lite (7K+ installs).
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