Hookly – Webhook Automator
Connect WordPress events to external services via webhooks. A lightweight, developer-friendly automation tool.
Consider an alternative
Hookly – Webhook Automator shows warning signs in 2026 — compare the alternatives below before installing. It runs on 30+ sites and was last updated 10 months ago, and scores 39/100 on our health check.
- Small user base (30+ active installs)
- Very few reviews so far
- Only tested up to WordPress 6.9 (latest is 7.1)
How does it stack up?
Side-by-side on installs, updates, ratings & support
Daily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Hookly – Webhook Automator stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| api | >100 |
| automation | >100 |
| integrations | >100 |
| webhook | #86 |
| zapier | >100 |
Version adoption
Share of active sites per release.
About Hookly – Webhook Automator
From the official readme · v1.0.1Description
Hookly allows you to send data from your WordPress site to external services whenever specific events occur. Whether you want to notify Slack when a new post is published, sync user registrations with your CRM, or trigger workflows in Zapier, this plugin makes it easy.
Key Features
- Multiple Triggers – Post published, user registered, comment added, WooCommerce orders, and more
- Custom Payloads – Build your own JSON payloads using merge tags
- Secure Delivery – HMAC signatures for webhook verification
- Retry Logic – Automatic retries for failed deliveries
- Detailed Logs – Track every webhook request and response
- Developer Friendly – Hooks and filters for customization
Supported Triggers
Posts
* Post Published
* Post Updated
* Post Deleted
Users
* User Registered
* User Updated
* User Deleted
* User Login
Comments
* Comment Created
* Comment Approved
WooCommerce (if installed)
* Order Created
* Order Status Changed
* Product Created
* Product Stock Low
Use Cases
- Send Slack notifications for new content
- Sync users to email marketing platforms
- Trigger Zapier/Make/n8n workflows
- Update external systems when orders are placed
- Build custom integrations with any webhook-enabled service
Installation
- Upload the plugin files to
/wp-content/plugins/wp-webhook-automator/ - Activate the plugin through the ‘Plugins’ screen in WordPress
- Navigate to ‘Webhooks’ in the admin menu to create your first webhook
Frequently asked questions
What is a webhook?
A webhook is an HTTP callback that sends data to a specified URL when an event occurs. It’s a way for apps to communicate in real-time.
Is this compatible with WooCommerce?
Yes! Hookly includes triggers for WooCommerce orders and products. The WooCommerce triggers only appear if WooCommerce is installed and active.
Can I customize the data sent?
Absolutely. You can create custom JSON payloads using merge tags like {{post.title}} or {{user.email}}. See the documentation for all available merge tags.
How do I verify webhooks on the receiving end?
Each webhook can be configured with a secret key. We send an HMAC-SHA256 signature in the X-Webhook-Signature header that you can verify on your server.
What happens if a webhook fails?
By default, webhooks will retry up to 3 times with a 60-second delay between attempts. You can customize this per webhook.
Changelog
Critical fix: Plugin now works correctly when installed from WordPress.org.
1.0.1
- Fixed: Added custom autoloader for WordPress.org distribution
- Fixed: Plugin now works correctly when installed from WordPress.org
1.0.0
- Initial release
- Core webhook functionality
- Post, User, and Comment triggers
- WooCommerce integration
- Admin dashboard and log viewer
- REST API endpoints
Screenshots
For developers
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FAQ
Hookly – Webhook Automator: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 6, 2026
Is Hookly – Webhook Automator free?
Yes. Hookly – Webhook Automator is free to download and use from the official WordPress.org plugin directory.
Is Hookly – Webhook Automator safe to use in 2026?
Hookly – Webhook Automator shows warning signs in 2026 — compare the alternatives below before installing. It runs on 30+ sites and was last updated 10 months ago, and scores 39/100 on our health check.
How many websites use Hookly – Webhook Automator?
Hookly – Webhook Automator is active on 30+ WordPress websites and has been downloaded 659 times since it launched in December 2025. It was downloaded 115 times in the last 30 days.
Does Hookly – Webhook Automator work with WordPress 7.1?
Hookly – Webhook Automator is officially tested up to WordPress 6.9.10, while the latest release is 7.1.3. It may still work, but try it on a staging site first.
What PHP version does Hookly – Webhook Automator need?
Hookly – Webhook Automator requires PHP 8.0 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Hookly – Webhook Automator last updated?
The latest version, 1.0.1, was released on December 23, 2025 (10 months ago).
Who makes Hookly – Webhook Automator?
Hookly – Webhook Automator is developed and maintained by JALEL GHABRI.
What are the best alternatives to Hookly – Webhook Automator?
The most popular alternatives to Hookly – Webhook Automator are WP Consent API (200K+ installs), Disable REST API (80K+ installs) and Mailgun for WordPress (80K+ installs).
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