Eselt – Multichannel Integration: eBay, Amazon & More for WooCommerce
Multichannel integration and connector for WooCommerce. Sell on eBay, Amazon, Kaufland.de and Otto.de. Sync products, stock, prices and orders.
Solid choice
Eselt is a solid plugin choice in 2026, with a few things worth checking first. It runs on 90+ sites, is rated 5/5 and was last updated 2 hours ago, and scores 75/100 on our health check.
- Actively developed — last update 2 hours ago
- Tested with the latest WordPress (7.1)
- Momentum — downloads up 101.1% vs the previous 30 days
- Small user base (90+ active installs)
- Very few reviews so far
How does it stack up?
Side-by-side on installs, updates, ratings & supportDaily downloads
Download spikes usually follow a new release — each site that auto-updates counts as a download.
Rankings
Where Eselt stands todayWordPress.org search rankings
Live position in the plugin search, top 100| Keyword | Position |
|---|---|
| amazon | #30 |
| ebay | #8 |
| kaufland | #1 |
| otto | #6 |
| woocommerce | >100 |
Version adoption
Share of active sites per release.
Rating breakdown
★★★★★★★★★★ 5 from 2 reviews
About Eselt
From the official readme · v1.4.7Description
Sell on eBay, Amazon, Kaufland.de, and Otto.de directly from WooCommerce with Eselt – a multichannel connector and eBay & Amazon lister built for WooCommerce. Connect your store once to create, publish, and maintain professional listings on all supported marketplaces, with inventory, prices, and orders kept in sync automatically – all without leaving WordPress. It also includes an AI Listing Assistant that helps you generate and refine product titles and descriptions faster.
Supported Marketplaces
- eBay: Germany (ebay.de), Austria (ebay.at), United States (ebay.com), United Kingdom (ebay.co.uk), Australia (ebay.com.au)
- Amazon: United States (amazon.com), Germany (amazon.de), United Kingdom (amazon.co.uk), Australia (amazon.com.au)
- Kaufland.de
- Otto.de
WooCommerce eBay Integration
Export your WooCommerce products to eBay (DE, AT, COM, UK, AU) and list them in bulk, manage titles, categories and item specifics per marketplace, and keep stock, prices and orders in sync automatically. The eBay connection is part of Eselt’s multichannel solution, so the same products can go live on Amazon, Kaufland.de and Otto.de too.
WooCommerce Amazon Integration
Turn your WooCommerce products into Amazon listings (COM, DE, UK, AU) and sync inventory, prices and orders between Amazon and your store. Like every Eselt channel, Amazon is managed alongside eBay, Kaufland.de and Otto.de from one central place.
Import eBay and Amazon Listings into WooCommerce
Already selling on eBay or Amazon? Eselt also works as an eBay and Amazon importer: import your existing listings and publish them in your WooCommerce store, then keep stock, prices and orders in sync across all channels.
Features
-
List and edit multiple listings
- Bulk create marketplace listings from WooCommerce products.
- Centralized editor for titles, categories, item specifics/attributes, images, and policies per channel.
- Quick revise/re‑publish when product details change.
-
Templates & Profiles for faster listing
- Reusable Templates for attributes, shipping/return/payment policies, and description layout.
- Channel‑specific Profiles to speed up eBay, Amazon, Kaufland.de, and Otto.de launches.
- Update a Template once and apply changes across linked listings.
- Include eBay description templates to present clean, responsive descriptions.
-
AI Listing Assistant
- Draft high‑quality product titles and descriptions in minutes.
- Optimize tone, length, and keywords per marketplace.
- Reduce manual copywriting time while keeping brand consistency.
-
Variations support
- List variable products (size, color, etc.) as a single multi‑variant listing where supported.
- List up to 100 variants in minutes.
-
Order Management & Fulfillment
- Import orders from eBay, Amazon, Kaufland.de, and Otto.de into WooCommerce automatically.
- Manage all orders in one place (pick, pack, ship) from your WooCommerce backend.
- Sync shipment tracking back to marketplaces to keep buyers informed.
-
Real-time sync
- Turn on LiveSync to keep product attributes, price, and inventory up to date across channels.
-
Product safety (GPSR)
- Keep GPSR data (manufacturer, responsible person in the EU, safety information) with each product.
- Send it with your listings to the marketplaces that ask for it.
- Show it on your WooCommerce product page, or hand it over to German Market or Germanized.
WooCommerce Integration in a Few Clicks
Step 1: Install & enable the plugin
– Install and activate the Eselt plugin in WordPress.
– The plugin verifies WooCommerce and prepares a secure connection.
– API credentials are generated automatically.
Step 2: Connect marketplaces
– Set WooCommerce as your Main Store, then connect eBay, Amazon, Kaufland.de, and Otto.de.
Step 3: Prepare listings
– Select products from WooCommerce and configure channel‑specific details (categories, item specifics/attributes, images, prices, policies).
– Use the AI Listing Assistant to propose titles and descriptions.
Step 4: Publish & sync
– Publish to eBay, Amazon, Kaufland.de, and Otto.de in bulk.
– Keep prices and inventory synchronized automatically.
Step 5: Import & fulfill orders
– Eselt pulls marketplace orders into WooCommerce in near real time.
– Fulfill from WooCommerce and send tracking updates back to marketplaces.
See Eselt in Action
Boost Your Sales: Move WooCommerce Products to eBay in Seconds with Eselt
Scale to Amazon Fast: Turn Your WooCommerce Products into Amazon Listings with Eselt
From WooCommerce/eBay/Amazon to Kaufland – The Easiest Method with Eselt
From WooCommerce to Otto.de – Sell Your Products on One of Germany’s Leading Marketplaces with Eselt
External services
This plugin connects your WooCommerce store to the Eselt app (app.eselt.de), a multichannel listing service provided by Eselt. Using it requires an Eselt account. Test all integrations for free for 30 days, with no commitment (see pricing).
Data sent to Eselt:
- When you click “Connect to Eselt”, the plugin creates WooCommerce REST API keys and sends your store address and these keys to app.eselt.de.
- Eselt then uses these keys to read and update products, stock, prices and orders in your store through the WooCommerce REST API, including the stock change history recorded by the plugin. It also adds a WooCommerce webhook that notifies app.eselt.de when an order changes.
- When you deactivate the plugin, it sends your store address and the API consumer key to app.eselt.de, so Eselt stops syncing with your store.
Terms of service, Privacy policy
Minimum requirements
- WordPress 5.0 or newer
- PHP 7.4 or newer
- WooCommerce 5.0 or newer
- Pretty permalinks enabled (the plugin can enable them automatically)
Installation
- Install the Eselt plugin either directly from the WordPress Plugin Directory or by uploading the plugin ZIP file through WordPress admin.
- Activate the plugin via Plugins → Installed Plugins.
- Open the Eselt page in the admin menu and click Connect to Eselt.
- Follow the steps in the Eselt app to finish connecting your store.
Frequently asked questions
Do I need an Eselt account? How much does it cost?
Yes. The plugin connects your store to the Eselt app, where you create your account while connecting. Test all integrations for free for 30 days, with no commitment. Prices: Eselt pricing.
Can I connect WooCommerce to eBay?
Yes. Eselt connects your WooCommerce store to eBay (DE, AT, COM, UK, AU). You can create eBay listings from your WooCommerce products in bulk and keep stock, prices and orders synchronized.
Can I connect WooCommerce to Amazon?
Yes. Eselt connects WooCommerce to Amazon (COM, DE, UK, AU). Publish your WooCommerce products as Amazon listings and sync inventory, prices and orders automatically.
Can I import my eBay or Amazon listings into WooCommerce?
Yes. Import your existing eBay or Amazon listings into Eselt and send them to your WooCommerce store in bulk. The connector works both ways: from WooCommerce to the marketplaces and from the marketplaces to WooCommerce.
Which other marketplaces can I connect to WooCommerce?
Besides eBay and Amazon, Eselt currently supports Kaufland.de and Otto.de. New sales channels are added over time.
Can I manage multiple marketplaces from one WooCommerce store?
Yes. You connect WooCommerce to Eselt once and manage listings, stock and orders for all connected marketplaces from a single interface.
Does Eselt sync inventory, prices and orders across sales channels?
Yes. With LiveSync enabled, product attributes, prices and inventory stay up to date across all channels, and marketplace orders are imported into WooCommerce for fulfillment.
Does Eselt support GPSR (product safety)?
Yes. Eselt keeps the manufacturer, the responsible person in the EU and safety information with each product and sends them with your listings to the marketplaces that ask for them. In WooCommerce, the plugin shows this data on the product page or passes it to German Market or Germanized.
The connection fails or stops working. What can I do?
Most often a firewall in front of your store blocks requests from Eselt. Please allow our IP addresses 213.133.106.182 and 213.133.105.31: Cloudflare: add both IP addresses under Security > WAF > Tools > IP Access Rules with the action Allow. If that does not help, turn off Bot Fight Mode (Security > Bots). If you use Super Bot Fight Mode or WAF custom rules, add a custom rule (Security > WAF > Custom rules) with the expression “IP Source Address is in 213.133.106.182 213.133.105.31” and the action Skip, with all offered options enabled. Also make sure “I’m Under Attack” mode is off…
Changelog
1.0.0
- Initial release with admin UI, requirement checks, permalink setup, API key generation, and Eselt app connection.
1.0.1
- Improved usability when user is connected to the Eselt app.
1.0.2
- More screenshots added to plugin page, better banner resolution.
1.0.3
- Marking new version as stable.
1.0.4
- Add video to plugin page.
1.1.0
- Add inventory management for products and variants to enable external marketplace sync
For developers
Is this your plugin? Show off the numbers.
Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.
Best Eselt alternatives
All amazon plugins →FAQ
Eselt: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 21, 2026
Is Eselt free?
Yes. Eselt is free to download and use from the official WordPress.org plugin directory.
Is Eselt safe to use in 2026?
Eselt is a solid plugin choice in 2026, with a few things worth checking first. It runs on 90+ sites, is rated 5/5 and was last updated 2 hours ago, and scores 75/100 on our health check.
How many websites use Eselt?
Eselt is active on 90+ WordPress websites and has been downloaded 3,436 times since it launched in November 2025. It was downloaded 706 times in the last 30 days.
Does Eselt work with WordPress 7.1?
Yes. The developer has tested Eselt up to WordPress 7.1.3, the latest release. It requires WordPress 5.6 or newer.
What PHP version does Eselt need?
Eselt requires PHP 7.4 or higher. Most hosts run PHP 8.x today, so it works on any modern WordPress hosting.
When was Eselt last updated?
The latest version, 1.4.7, was released on October 21, 2026 (2 hours ago).
Who makes Eselt?
Eselt is developed and maintained by eselt.
What are the best alternatives to Eselt?
The most popular alternatives to Eselt are Advanced Ads (100K+ installs), WP Offload Media Lite for A… (30K+ installs) and Amazon Pay for WooCommerce (10K+ installs).
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