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Drip – Marketing Automation for WooCommerce icon
Actively maintained Tested with WP 7.1

Drip – Marketing Automation for WooCommerce

Build long-lasting relationships with perfectly personalized email and onsite marketing automation.

Active installs1K+1K+ tier
Downloads · 30d871▲ +18.7% vs prev. 30d
Rating5/54 reviews
Health score73/100Good
All-time downloads27.7KSince Mar 2020
Support resolved—No recent threads
RequiresWP 4.6PHP any
Downloads · 7d142▼ -6.6% week over week
Our verdict

Solid choice

Drip is a solid plugin choice in 2026, with a few things worth checking first. It runs on 1K+ sites, is rated 5/5 and was last updated 1 month ago, and scores 73/100 on our health check.

  • Tested with the latest WordPress (7.1)
  • Momentum — downloads up 18.7% vs the previous 30 days
  • Very few reviews so far

How does it stack up?

Side-by-side on installs, updates, ratings & support

Daily downloads

62125187Jul 8Aug 21Oct 5
Yesterday25
Daily average (1y)13
Peak day309Jan 30, 2026
Last 12 months4.7K

Download spikes usually follow a new release — each site that auto-updates counts as a download.

Rankings

Where Drip stands today

WordPress.org search rankings

Live position in the plugin search, top 100
KeywordPositionCompeting pluginsCategory
ecommerce >100 2,940 Best ecommerce plugins →
EmailMarketing #2 7 Best EmailMarketing plugins →
emailmarketingautomation #1 1 Best emailmarketingautomation plugins →
marketingautomation #1 1 Best marketingautomation plugins →
woocommerce >100 10,000 Best woocommerce plugins →

Version adoption

Share of active sites per release.

  • 1.1100.0%

Rating breakdown

★★★★★★★★★★ 5 from 4 reviews

  • 5★100.0%
  • 4★0.00%
  • 3★0.00%
  • 2★0.00%
  • 1★0.00%

About Drip

From the official readme · v1.1.10

Description

Drip is a marketing automation platform that helps WooCommerce stores drive repeat purchases and brand loyalty. Sync your WooCommerce store with Drip and experience all of these loyalty-driving benefits:

  • Target people based on purchase history, purchase frequency, and products viewed.
  • Insert products from your store directly into visual emails.
  • Activate ecommerce workflows like abandoned cart, win-back, welcome series, and more.
  • Understand the true impact of your email strategy with revenue reporting.

Intuitive email builder for highly-deliverable email campaigns.

Build on-brand emails that stand out in every inbox. Use Drip’s point-and-click email builder to add your store products directly into emails, promote top-sellers to newcomers, and send dynamic content like cart URLs.

Visual workflow builder that runs multi-channel automations.

Customize our WooCommerce-ready workflow templates to match your brand and set them into motion. Automate marketing campaigns across email, Onsite, and social media channels using data from your WooCommerce store.

Deliver spot-on messages with dynamic segmentation.

Drip’s powerful segmentation combines store, visitor, and marketing data so you can create dynamic segments and connect with your (potential) customers like never before.

Best-in-class forms, popups, and quizzes to collect emails and zero-party data.

Design onsite journeys that guide first-time visitors toward becoming potential customers. Then convert them into actual customers who turn into repeat fans for life. Enjoy flexibility and customization beyond comparison with our drag-and-drop campaign builder.

Free migration + unmatched customer support.

Drip’s support team is here for you from day 1 to 1,001.

When you’re ready to make the switch, we’ll migrate all the important stuff from your old platform to Drip, offer personalized advice on how to up your email marketing game, and so much more—at no additional cost.

Install the official Drip for WooCommerce plugin. See why thousands of ecommerce brands across the globe trust Drip to drive repeat purchases and brand loyalty on autopilot.

FAQs

Do you offer a free trial?

Yes, we offer a free 14-day trial for new users. Sign up for a free trial today (no credit card needed): https://www.getdrip.com/signup/basic

How much does Drip cost?

Our plans start at $39/mo. We offer free migration on all plans. Find your monthly cost on our pricing page: https://www.drip.com/pricing

How do I install the Drip for WooCommerce plugin?

Find installation instructions in our help center: https://help.drip.com/hc/en-us/articles/4424695659277-Integration-Instructions

How can I contact Drip support?

Our Support Team is available via email between 9 am – 5 pm CST and 8 am – 8 pm CET Monday through Friday at support@drip.com.

Are there technical requirements for the plugin?

Make sure you are running the latest version of WooCommerce before installing the integration.

Development

The philosophy behind this plugin is to do as little as possible in it, and as much as possible in a microservice run by Drip. This allows us to ship fixes for our customers without their having to upgrade a plugin. So often a bug will need to be fixed in the microservice rather than in this plugin. If you do indeed find a bug in the plugin, feel free to submit a Pull Request in our GitHub repo.

Changelog

NEXT

  • Your change here!

1.1.10

  • Show the email marketing sign up option on the block-based Checkout, which previously only rendered on the [woocommerce_checkout] shortcode

1.1.9

  • WordPress multisite compatibility (support multiple stores)

1.1.8

  • Fix deprecation warnings for PHP 8.2

1.1.7

  • Implement drip_set_snippet_script_type and drip_set_snippet_script_additional_attributes filters to add custom attributes in Drip’s JS Snippet

1.1.6

  • Use a more robust method for detecting product view events

Full changelog on WordPress.org →

Screenshots

Dynamic Segmentation
Dynamic Segmentation
Ecommerce Templates
Ecommerce Templates
Email Builder
Email Builder
Multi-Channel Automation
Multi-Channel Automation
Onsite Marketing
Onsite Marketing

For developers

Is this your plugin? Show off the numbers.

Add a live badge to your site, docs or GitHub README. It updates on its own — no account needed.

Active installs badge Rating badge Health score badge

Best Drip alternatives

All ecommerce plugins →
Alternatives
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FAQ

Drip: quick answers

Straight answers, pulled from live WordPress.org data.

Live data from WordPress.org · checked Oct 6, 2026

Is Drip free?

Yes. Drip is free to download and use from the official WordPress.org plugin directory.

Is Drip safe to use in 2026?

Drip is a solid plugin choice in 2026, with a few things worth checking first. It runs on 1K+ sites, is rated 5/5 and was last updated 1 month ago, and scores 73/100 on our health check.

How many websites use Drip?

Drip is active on 1K+ WordPress websites and has been downloaded 27,681 times since it launched in March 2020. It was downloaded 871 times in the last 30 days.

Does Drip work with WordPress 7.1?

Yes. The developer has tested Drip up to WordPress 7.1.0, the latest release. It requires WordPress 4.6 or newer.

When was Drip last updated?

The latest version, 1.1.10, was released on September 3, 2026 (1 month ago).

Who makes Drip?

Drip is developed and maintained by getdrip.

What are the best alternatives to Drip?

The most popular alternatives to Drip are WooCommerce (7M+ installs), Popup Builder & Popup Maker… (1M+ installs) and WooCommerce PayPal Payments (800K+ installs).

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