Acceptrics Consent Banner

Acceptrics is a consent management platform with a built-in Google Tag Gateway (GTG) implementation: it recovers analytics and conversion data lost to ad blockers and browser privacy restrictions — without any DNS changes to get started. If Google has recommended Tag Gateway for your site, installing this plugin is the fastest way to adopt it on WordPress.

The problem: 25–40% of your visitors use ad blockers or browsers that block third-party tracking requests by default (Safari ITP, Brave, Firefox Enhanced Tracking Protection). That means up to 40% of your Google Analytics events, conversion signals, and remarketing data never reaches Google.

The solution: Acceptrics routes your Google tags through your own domain, making them indistinguishable from your site’s own traffic. Ad blockers can’t block what looks like a first-party request.

Zero DNS changes required to start. Enable one toggle in the plugin settings and your analytics recovery activates immediately. No subdomain setup, no certificate, no waiting.

Features

• Google Tag Gateway (GTG) — route Google tags through your WordPress server to recover data blocked by ad blockers and browsers
• Zero DNS setup — activate immediately with the Server Path mode; no DNS records or certificate required
• Automatic fallback — if your server is slow, the plugin falls back to direct Google endpoints and retries automatically
• Blocker detection — samples 10% of page loads to estimate what percentage of your visitors have ad blockers, and shows an uplift estimate in the report tab
• Consent banner — fully GDPR and ePrivacy compliant consent banner via your Acceptrics account
• WP Consent API — consent signals propagate to other plugins automatically
• Google Consent Mode v2 — certified Google CMP Partner integration included
• DNS Subdomain mode — upgrade path to a CDN-backed subdomain for maximum performance and consent enforcement at the network layer

How analytics recovery works

When a visitor loads your site, their browser fires your Google Analytics or Google Ads tags. Ad blockers intercept these requests before they leave the browser.

With Acceptrics analytics recovery enabled, those same tags load from your own domain (e.g. yourdomain.com/metrics/gtag/js). The browser sees a first-party request — your own site — and lets it through.

Server Path mode (zero DNS changes):
Your WordPress server receives the tag request, forwards it to Google’s measurement endpoint (fps.goog), and returns the response. Activates instantly.

DNS Subdomain mode (upgrade path):
A CDN-backed subdomain (t.yourdomain.com) handles tag traffic at the edge for maximum performance. Enables consent enforcement — tags rejected by the visitor are blocked at the network layer before they can fire. Requires two DNS records.

Settings and Report tabs

The plugin now has two sections:

• Settings — configure your account code, consent banner, and analytics recovery mode
• Analytics Recovery — view your blocker detection data: what percentage of visitors have blockers, estimated events recovered per day, and a 7-day breakdown

External services

This plugin loads your consent banner from the Acceptrics CDN:

• https://acct.acceptrics.com/{your-account-code} — account-specific banner script injected into every page

When analytics recovery is enabled, this plugin forwards tag requests from your visitors to Google’s measurement endpoint:

• https://{tag-id}.fps.goog — Google’s first-party measurement endpoint (fps.goog)

The forwarded request includes: the visitor’s IP address, User-Agent, Accept-Language, Referer, and analytics cookies (_ga, _gid, _gcl, etc.). WordPress authentication cookies are never forwarded. See Google’s privacy policy for how fps.goog handles this data.

When blocker detection is enabled, this plugin fires a test request from each sampled visitor’s browser:

• https://www.googletagmanager.com — to check if the visitor’s browser can reach Google directly

No personally identifiable information (PII) is shared with Acceptrics by this plugin. Consent decisions are stored in the visitor’s browser (localStorage) and processed locally.

Service provider: Acceptrics LLC
Terms of Service: https://acceptrics.com/assets/terms.pdf
Privacy Policy: https://acceptrics.com/privacy

License

Acceptrics Consent Banner is free software: you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation, either version 2 of the License, or (at your option) any later version.

Acceptrics Consent Banner is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details.

You should have received a copy of the GNU General Public License along with Acceptrics Consent Banner. If not, see http://www.gnu.org/licenses/gpl-2.0.txt.