Head-to-head · October 2026
Popup Builder vs Smartarget Popup
Popup Builder comes out ahead, winning 6 of 6 head-to-head checks against Smartarget Popup.
Popup Builder
Popup Builder is a Perfect solution for any WordPress website. With a wide range of WordPress popup types…
Smartarget Popup
Add Popup window on your website Smartarget Popup Pro Features: Pro version overcomes your limitations with…
| Metric | Popup Builder | Smartarget Popup |
|---|---|---|
| Active installs | 200K+ | 20+ |
| Downloads (30 days) | 29.3K | 84 |
| Download trend | +10.3% | -16.8% |
| Rating | 4.7/5 | — |
| Reviews | 2,215 | 0 |
| Health score | 75/100 | 52/100 |
| Last updated | 21 hours ago | 4 months ago |
| Tested up to | WP 7.0.7 | WP 7.0.0 |
| Support resolved | 0% | — |
| Requires PHP | 5.3.3+ | 5.2.4+ |
| First released | May 2015 | Aug 2021 |
Daily downloads, last 90 days
Popup BuilderSmartarget Popup
Choose Popup Builder if…
You care most about active installs, downloads (30 days) and download trend.
- Proven at scale on 200K+ active sites
- Loved by users — 4.7/5 from 2,215 reviews
- Actively developed — last update 21 hours ago
Choose Smartarget Popup if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Small user base (20+ active installs)
- Very few reviews so far
FAQ
Popup Builder vs Smartarget Popup: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 20, 2026
Which is better, Popup Builder or Smartarget Popup?
Popup Builder comes out ahead, winning 6 of 6 head-to-head checks against Smartarget Popup. Choose Popup Builder if you care most about active installs, downloads (30 days) and download trend.
Is Popup Builder more popular than Smartarget Popup?
Popup Builder is the more popular of the two with 200K+ active installs, compared with 20+ for Smartarget Popup.
Can I use Popup Builder and Smartarget Popup together?
Both plugins cover pop up and popup, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Popup Builder and Smartarget Popup free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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