Head-to-head · October 2026
Site Kit by Google vs Customer Intelligence for…
Site Kit by Google comes out ahead, winning 5 of 6 head-to-head checks against Customer Intelligence for W….
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
| Metric | Site Kit by Google | Customer Intelligence for… |
|---|---|---|
| Active installs | 5M+ | 40+ |
| Downloads (30 days) | 6.3M | 535 |
| Download trend | -20.8% | +146.5% |
| Rating | 4.2/5 | — |
| Reviews | 1,012 | 0 |
| Health score | 91/100 | 67/100 |
| Last updated | 4 days ago | 6 days ago |
| Tested up to | WP 7.1.3 | WP 7.1.3 |
| Support resolved | 75% | — |
| Requires PHP | 7.4+ | 7.4+ |
| First released | Oct 2019 | Jun 2026 |
Daily downloads, last 90 days
Site Kit by GoogleCustomer Intelligence f…
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and reviews.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 4 days ago
- Tested with the latest WordPress (7.1)
- Responsive support — 75% of recent threads resolved
Choose Customer Intelligence for… if…
You care most about download trend.
- Actively developed — last update 6 days ago
- Tested with the latest WordPress (7.1)
- Momentum — downloads up 146.5% vs the previous 30 days
- Small user base (40+ active installs)
- Very few reviews so far
Both compete in: analytics
FAQ
Site Kit by Google vs Customer Intelligence for…: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 10, 2026
Which is better, Site Kit by Google or Customer Intelligence for W…?
Site Kit by Google comes out ahead, winning 5 of 6 head-to-head checks against Customer Intelligence for W…. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose Customer Intelligence for W… if you care most about download trend.
Is Site Kit by Google more popular than Customer Intelligence for W…?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 40+ for Customer Intelligence for W….
Can I use Site Kit by Google and Customer Intelligence for W… together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and Customer Intelligence for W… free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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