Head-to-head · October 2026
Site Kit by Google vs Tiny gtag.js Analytics
Site Kit by Google comes out ahead, winning 7 of 7 head-to-head checks against Tiny gtag.js Analytics.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
Tiny gtag.js Analytics
A simple, light, ad-free plugin to enable Google’s global site tag. This enables analytics and conversion…
| Metric | Site Kit by Google | Tiny gtag.js Analytics |
|---|---|---|
| Active installs | 5M+ | 400+ |
| Downloads (30 days) | 8M | 129 |
| Download trend | +36% | +29% |
| Rating | 4.2/5 | 5/5 |
| Reviews | 1,012 | 1 |
| Health score | 91/100 | 49/100 |
| Last updated | 2 days ago | 12 months ago |
| Tested up to | WP 7.1.3 | WP 6.8.11 |
| Support resolved | 72% | — |
| Requires PHP | 7.4+ | 7.3+ |
| First released | Oct 2019 | Nov 2018 |
Daily downloads, last 90 days
Site Kit by GoogleTiny gtag.js Analytics
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and download trend.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 2 days ago
- Tested with the latest WordPress (7.1)
- Responsive support — 72% of recent threads resolved
- Momentum — downloads up 36% vs the previous 30 days
Choose Tiny gtag.js Analytics if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Small user base (400+ active installs)
- Very few reviews so far
- Only tested up to WordPress 6.8 (latest is 7.1)
FAQ
Site Kit by Google vs Tiny gtag.js Analytics: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 22, 2026
Which is better, Site Kit by Google or Tiny gtag.js Analytics?
Site Kit by Google comes out ahead, winning 7 of 7 head-to-head checks against Tiny gtag.js Analytics. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and download trend.
Is Site Kit by Google more popular than Tiny gtag.js Analytics?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 400+ for Tiny gtag.js Analytics.
Can I use Site Kit by Google and Tiny gtag.js Analytics together?
Both plugins cover analytics and google, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and Tiny gtag.js Analytics free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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