Head-to-head · October 2026
Site Kit by Google vs Standout Content
Site Kit by Google comes out ahead, winning 7 of 7 head-to-head checks against Standout Content.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
Standout Content
This plugin adds an option to mark a post as standout for Google News, the new link tag introduced on…
| Metric | Site Kit by Google | Standout Content |
|---|---|---|
| Active installs | 5M+ | 10+ |
| Downloads (30 days) | 6M | 46 |
| Download trend | +3.6% | -27% |
| Rating | 4.2/5 | — |
| Reviews | 1,012 | 0 |
| Health score | 91/100 | 23/100 |
| Last updated | 2 weeks ago | 15 years ago |
| Tested up to | WP 7.1.3 | WP 3.2.1 |
| Support resolved | 76% | — |
| Requires PHP | 7.4+ | Any |
| First released | Oct 2019 | Sep 2011 |
Daily downloads, last 90 days
Site Kit by GoogleStandout Content
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and download trend.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 2 weeks ago
- Tested with the latest WordPress (7.1)
- Responsive support — 76% of recent threads resolved
Choose Standout Content if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Small user base (10+ active installs)
- Very few reviews so far
- No update in 15 years
- Only tested up to WordPress 3.2 (latest is 7.1)
Both compete in: google
FAQ
Site Kit by Google vs Standout Content: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 19, 2026
Which is better, Site Kit by Google or Standout Content?
Site Kit by Google comes out ahead, winning 7 of 7 head-to-head checks against Standout Content. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and download trend.
Is Site Kit by Google more popular than Standout Content?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 10+ for Standout Content.
Can I use Site Kit by Google and Standout Content together?
Both plugins cover google, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and Standout Content free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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