Head-to-head · October 2026
Site Kit by Google vs SQMViews
Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against SQMViews.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
SQMViews
SQMViews is a simple and lightweight tracking and analytics plugin that helps you understand how visitors…
| Metric | Site Kit by Google | SQMViews |
|---|---|---|
| Active installs | 5M+ | <10 |
| Downloads (30 days) | 6.1M | 53 |
| Download trend | +1.4% | +47.2% |
| Rating | 4.2/5 | — |
| Reviews | 1,011 | 0 |
| Health score | 92/100 | 36/100 |
| Last updated | 2 weeks ago | 7 months ago |
| Tested up to | WP 7.1.2 | WP 6.9.9 |
| Support resolved | 77% | — |
| Requires PHP | 7.4+ | 8.1+ |
| First released | Oct 2019 | Feb 2026 |
Daily downloads, last 90 days
Site Kit by GoogleSQMViews
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and reviews.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 2 weeks ago
- Tested with the latest WordPress (7.1)
- Responsive support — 77% of recent threads resolved
Choose SQMViews if…
You care most about download trend.
- Small user base (<10 active installs)
- Very few reviews so far
- Only tested up to WordPress 6.9 (latest is 7.1)
- Needs PHP 8.1 or newer
Both compete in: analytics
FAQ
Site Kit by Google vs SQMViews: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 4, 2026
Which is better, Site Kit by Google or SQMViews?
Site Kit by Google comes out ahead, winning 6 of 7 head-to-head checks against SQMViews. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and reviews. Choose SQMViews if you care most about download trend.
Is Site Kit by Google more popular than SQMViews?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with <10 for SQMViews.
Can I use Site Kit by Google and SQMViews together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and SQMViews free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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