Head-to-head · October 2026
Site Kit by Google vs Simplest Analytics
Site Kit by Google comes out ahead, winning 7 of 8 head-to-head checks against Simplest Analytics.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
Simplest Analytics
Simplest Analytics tracks visits and unique users session based serverside without setting 3rd party cookies…
| Metric | Site Kit by Google | Simplest Analytics |
|---|---|---|
| Active installs | 5M+ | 200+ |
| Downloads (30 days) | 6.1M | 102 |
| Download trend | +5.8% | -9.7% |
| Rating | 4.2/5 | 5/5 |
| Reviews | 1,012 | 7 |
| Health score | 92/100 | 41/100 |
| Last updated | 2 weeks ago | 2 years ago |
| Tested up to | WP 7.1.3 | WP 6.7.10 |
| Support resolved | 78% | — |
| Requires PHP | 7.4+ | 7.4+ |
| First released | Oct 2019 | Jan 2023 |
Daily downloads, last 90 days
Site Kit by GoogleSimplest Analytics
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and download trend.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 2 weeks ago
- Tested with the latest WordPress (7.1)
- Responsive support — 78% of recent threads resolved
Choose Simplest Analytics if…
You care most about rating.
- Small user base (200+ active installs)
- No update in over a year
- Only tested up to WordPress 6.7 (latest is 7.1)
Both compete in: analytics
FAQ
Site Kit by Google vs Simplest Analytics: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 17, 2026
Which is better, Site Kit by Google or Simplest Analytics?
Site Kit by Google comes out ahead, winning 7 of 8 head-to-head checks against Simplest Analytics. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and download trend. Choose Simplest Analytics if you care most about rating.
Is Site Kit by Google more popular than Simplest Analytics?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with 200+ for Simplest Analytics.
Can I use Site Kit by Google and Simplest Analytics together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and Simplest Analytics free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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