Head-to-head · October 2026
Site Kit by Google vs PayCall Analytics
Site Kit by Google comes out ahead, winning 6 of 6 head-to-head checks against PayCall Analytics.
Site Kit by Google
Site Kit is the official WordPress plugin from Google for insights about how people find and use your site…
PayCall Analytics
PayCall Google Analytics 4 (GA4) integration. Relays GA4 session data to PayCall so calls and leads can be…
| Metric | Site Kit by Google | PayCall Analytics |
|---|---|---|
| Active installs | 5M+ | <10 |
| Downloads (30 days) | 6.1M | 73 |
| Download trend | +2.4% | -19.8% |
| Rating | 4.2/5 | 5/5 |
| Reviews | 1,011 | 1 |
| Health score | 92/100 | 67/100 |
| Last updated | 1 week ago | 2 months ago |
| Tested up to | WP 7.1.2 | WP 7.1.2 |
| Support resolved | 77% | — |
| Requires PHP | 7.4+ | 7.4+ |
| First released | Oct 2019 | Nov 2020 |
Daily downloads, last 90 days
Site Kit by GooglePayCall Analytics
Choose Site Kit by Google if…
You care most about active installs, downloads (30 days) and download trend.
- One of the most-used plugins on the web — 5M+ active sites
- Actively developed — last update 1 week ago
- Tested with the latest WordPress (7.1)
- Responsive support — 77% of recent threads resolved
Choose PayCall Analytics if…
You prefer its feature set and workflow — it holds its own on the fundamentals.
- Tested with the latest WordPress (7.1)
- Small user base (<10 active installs)
- Very few reviews so far
Both compete in: analytics
FAQ
Site Kit by Google vs PayCall Analytics: quick answers
Straight answers, pulled from live WordPress.org data.
Live data from WordPress.org · checked Oct 1, 2026
Which is better, Site Kit by Google or PayCall Analytics?
Site Kit by Google comes out ahead, winning 6 of 6 head-to-head checks against PayCall Analytics. Choose Site Kit by Google if you care most about active installs, downloads (30 days) and download trend.
Is Site Kit by Google more popular than PayCall Analytics?
Site Kit by Google is the more popular of the two with 5M+ active installs, compared with <10 for PayCall Analytics.
Can I use Site Kit by Google and PayCall Analytics together?
Both plugins cover analytics, so most sites only need one. Running two plugins that do the same job can cause conflicts and slow your site down — pick the one that fits best and remove the other.
Are Site Kit by Google and PayCall Analytics free?
Yes. Both are free to download from the official WordPress.org plugin directory. Either may also offer paid upgrades from its developer.
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